Coupon Business

2 Coupon Business Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

Striving to save money has never been more rewarding—enter the coupon business. This venture revolves around sourcing and providing coupons and discount codes for a wide range of products and services.

You'll need to build a platform, either a website or an app, where consumers can easily find and redeem these valuable offers. Partnering with businesses to secure exclusive deals takes real effort, but the potential for a loyal, cost-conscious audience is substantial.

What makes the coupon business enticing is its ability to generate passive income through affiliate commissions and advertising. Consumers are always on the lookout for ways to save, making this a business with enduring appeal.

If you're diligent, organized, and have a knack for negotiation, starting a coupon business can be a fulfilling way to help others save money while carving out your niche in a lucrative industry.

In this list, you'll find real-world coupon business success stories and very profitable examples of starting a coupon business that makes money.

1. EMUCoupon ($360K/year)

power of persistence and adaptation. Starting a business is not easy, and there will be challenges, setbacks, and unexpected obstacles along the way. However, by staying persistent, constantly learning and evolving, and being open to new ideas and opportunities, you can overcome these hurdles and find success.

How much money it makes: $360K/year
How much did it cost to start: $8K
How many people on the team: 13

I Make $30K/Month Offering Online Discount Codes and Shopping Tips

Discover how EMUCoupon achieved a 16% annual growth rate by targeting the untapped Australian market for online discounts, growing to a team of 21, and now attracting 20% of their traffic internationally—a must-read for aspiring founders keen on market gaps and global expansion.

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Read by 4,968 founders

2. Penny Canny ($36K/year)

Uzair Farooq, an accomplished developer, was inspired to start PennyCanny after working on a major coupon website. Leveraging his expertise and a financial boost from the 2021 cryptocurrency boom, his platform now generates $3,000 monthly profit.

How much money it makes: $36K/year
How much did it cost to start: $5K
How many people on the team: 11

My Coupons And Promo Codes Website Makes $3K/Month

PennyCanny is a coupon website founded by Uzair Farooq in 2021 that offers customers free coupons for popular stores like Wayfair, JCPenny, and DoorDash, generating a monthly profit of $3,000 and aiming to expand its coverage to multiple regions and complete a browser extension in the future.

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Read by 1,598 founders