Copywriter

How Profitable Is A Copywriter? (Updated for 2024)

Pat Walls

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Updated: October 5th, 2024

How Profitable Is A Copywriter? (Updated for 2024)

So you want to start a copywriter?

And the first question that came to your mind was, “well, are copywriters actually profitable?”

With a market size of $47.3B - there’s plenty of business to go around.

Especially considering:

You could start a copywriter with as low as $15
Based on our data, copywriters generate an average of $449K per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a copywriter.

Let’s dive in!

Is a copywriter profitable?

Yes, a copywriter is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $449K per year with an estimated gross margin of 90%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your copywriter.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your copywriter is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a copywriter worth it?

If you’re wondering if a copywriter is worth it, the answer is a big YES. With copywriters, you have the potential to earn $449K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $47.3B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a copywriter to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful copywriters case studies.

Examples Of Profitable Copywriters

Here are a few examples of profitable copywriters, and a few more details about them:

1. Scribly ($444K/year)

After freelancing for a few months, Dani decided to launch Scribly.io, a productized copywriting service. Seeing the need for quick and reliable copy for startups and small businesses running growth experiments, she created Scribly to provide high-quality copy at a lower cost than hiring in-house. With monthly revenue reaching $14K, Scribly has become Dani's full-time job with ambitious plans for growth.

Is it profitable? Yes
How much money it makes: $444K/year

How Dani Mancini Transformed Her Freelance Gigs Into A SaaS Business

Scribly.io, a subscription-based copywriting service providing high quality content that helps businesses scale at roughly 50% of the cost of hiring in-house, created by Dani, a first-time entrepreneur who started with just a few hundred dollars worth of projects and with the help of three other writers; as of last month, Scribly.io topped $14K monthly revenue.

Read this case study

Read by 13,425 founders

2. ConvertWell ($14.4K/year)

Danny Postma, a Full Stack Maker from the Netherlands, came up with the idea for Headlime after realizing the need for a tool that generates high converting headlines. After validating the idea through Adwords campaigns and a pre-launch email list, Danny successfully launched Headlime and made $16,000 in sales within 48 hours. He plans to continue adding new features to Headlime and attract more customers through advertising in the future.

Is it profitable? Yes
How much money it makes: $14.4K/year
How much did it cost to start: $15

How My Headline Generator Made $16K In Sales In 48h

Learn how Danny Postma launched Headlime, a tool that generates high converting headlines, and made $16,000 in sales within 48 hours using a well-crafted launch plan that utilized all marketing channels.

Read this case study

Read by 17,679 founders

3. Write Right ($300K/year)

Bhavik Sarkhedi, the founder of Write Right, stumbled upon content writing as a career after a failed attempt at self-publishing a book drained his savings. With a passion for writing and determination, Bhavik started his own content writing agency, which has now completed over 1200 projects and earned a revenue of $25k per month. Through hard work and self-promotion, Bhavik gained recognition as one of the best content writers in the world, attracting clients from across the globe.

Is it profitable? Yes
How much money it makes: $300K/year
How much did it cost to start: $500

How I Started A $25K/Month Content Writing Services Business

Content writing agency, Write Right, caters to B2B and B2C for all types of content, completing 1200+ projects and having a revenue of over $25k per month with 125 recurring clients, and achieving Google Knowledge Panel for their website, all since its inception in May 2016.

Read this case study

Read by 5,264 founders

Learn more about starting a copywriter:

Where to start?

-> How much does it cost to start a copywriter?
-> Pros and cons of a copywriter

Need inspiration?

-> Other copywriter success stories
-> Marketing ideas for a copywriter

Other resources

How much can you make with a copywriter?

With a copywriter, you can make an average of $449K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $15. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

How much does a copywriter make a week?

Based on our data, average weekly revenue for a copywriter ranges around $9.36K. As such, you could see monthly revenues of $37.4K.

To know if your copywriter achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your copywriter.

How much do copywriters owners make?

The income of a copywriter owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established copywriter is about $9.36K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a copywriter owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Copywriter Profit Margins

Generally speaking, a copywriter can expect profit margin of around 90%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a copywriter, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, copywriter owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, copywriter owners can ensure long-term sustainability and profitability for their business.

Copywriter owner salary

The salary of a copywriter owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established copywriter, in a prime position, might see an average weekly salary around the ballpark of $8.42K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a copywriter may be a promising business to start - but the success of your copywriter mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable copywriter.

Part of

Becoming A Copywriter: Everything You Need To Know

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