Conversion Rate Optimization

Conversion Rate Optimization Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Want to turn website visitors into paying customers? Consider delving into the world of Conversion Rate Optimization (CRO). CRO is all about systematically improving your website to increase the percentage of visitors who complete a desired action, like making a purchase or signing up for a newsletter.

CRO involves analyzing user behavior through a blend of data analytics, user feedback, and A/B testing to identify and fix pain points in the customer journey. By making data-driven tweaks to content, design, and functionality, you can significantly boost your website's performance.

This business idea promises a tangible impact on a company's bottom line, making it highly appealing to online businesses. With the increasing competitiveness in the online marketplace, CRO skills are in high demand. If you have a knack for analytics and an eye for detail, becoming a CRO expert could be a rewarding, intellectually stimulating way to make a real difference.

In this list, you'll find real-world conversion rate optimization success stories and very profitable examples of starting a conversion rate optimization that makes money.

1. Conversion Crimes ($120K/year)

Quinn Zeda, founder and CEO of Conversion Crimes, came up with the idea for her conversion rate optimization software after running her agency, Zeda Labs, for seven years. She realized that usability testing was a crucial aspect of generating results for her clients, but existing testing solutions on the market were not affordable or efficient. Drawing from her experience and market validation, Quinn built the first version of Conversion Crimes using WordPress and launched it in September 2020, generating nearly $10k in revenue in the first month.

How much money it makes: $120K/year
How many people on the team: 4

How I Created A Conversion Rate Optimization Software And Landed The #1 On Product Hunt

Conversion Crimes is a software with a service geared towards small businesses and agencies to help them with conversion rate optimization and user experience, which recorded just shy of $10k in its first month after launching in September 2020.

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