Content Strategist

How Much Money Do Content Strategists Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, content strategists can make between $500-$550,000 per month.
The average revenue for a successful content strategist is $64K per month.
The highest grossing content strategist in our records makes over $6,600,000 per year.
Content strategist owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a content strategist?

And now you're wondering how much content strategist owners actually make...

Well, let’s dive in!

Here are example of real content strategists and how much money they make - as reported by the founders themselves:

1. Flying V Group ($3M/year)

Flying V Group was founded by Robb Fahrion and his brother based on an opportunity they identified in the market. After helping a mentor with his website and seeing the demand for digital help, they decided to start a marketing services firm. They focused on serving professional service industries and used SEO and content marketing to establish their clients as industry experts online. The company has since grown to employ 12 people, worked with over 300 clients, and is on track to double its revenue for the second year in a row.

How much money it makes: $3M/year

2. Draft.dev ($1.08M/year)

Karl started his business, Draft, after feeling bored in his previous job. Combining his skills as a software engineer and his passion for writing, he decided to offer technical content to software engineering blogs on a subscription basis. With a focus on building trust and leveraging his network, Karl quickly found success with his business, on track to bring in $10,000 in recurring revenue in just his third month.

How much money it makes: $1.08M/year

3. Content-Whale Private Limited ($750K/year)

Vaibhav Kishnani, an engineer turned writer, came up with the idea for Content-Whale after noticing the unprofessional conduct in the Indian content market. With just Rs. 2,500 ($35) in capital, he started the content agency which now generates a revenue turnover of Rs. 4 crores ($514,000) and serves clients like Quikr and The Boston Consulting Group.

How much money it makes: $750K/year

4. Novus Digital Ltd ($600K/year)

Alex, the founder of Novus Digital, came up with the idea for his SEO agency when a former client reached out to him seeking help. With six years of experience in SEO, Alex wanted to create a company that focused on delivering measurable return on investment to clients, rather than just buzzwords and rankings. Despite initially launching with a shoestring budget, Novus has grown to attract clients ranging from small local businesses to international household names, generating $20,000 per month and with ambitious growth plans for 2022.

How much money it makes: $600K/year

5. The Happy Beavers(Now known as VerifactAI) ($480K/year)

The founder of The Happy Beavers initially started as a freelance translator, but after experiencing success with SEO-focused content creation, they transitioned into building a company. They utilized platforms like Upwork to gain clients and focused on personalizing their sales approach to stand out from the competition. They are now scaling their business growth and working on developing an AI that can analyze the quality of written content.

How much money it makes: $480K/year

6. CopySmiths ($480K/year)

Katrina McKinnon came up with the idea for CopySmiths after noticing the significant impact that blogging had on organic traffic and sales for her clients. She closed her 20-year-old agency and started CopySmiths, offering a productized service of high-quality blog articles for eCommerce stores and affiliate sites. Since its launch in 2020, CopySmiths has grown to over 100 clients and 40 writers.

How much money it makes: $480K/year

7. Influence Podium ($480K/year)

Marti Sanchez, the CEO of Influence Podium, came up with the idea for his business after ghostwriting papers for B2B CEOs in college. He realized the power of personal branding and content, and eventually launched Influence Podium to help B2B CEOs grow their personal brands and create content at scale. Now in its 3rd year, Influence Podium has crossed $30k MRR and aims to hit seven figures by the end of the year.

How much money it makes: $480K/year

8. With Content ($360K/year)

Daniel Tay, co-founder of With Content, initially discovered his passion for content marketing while studying political science. After gaining experience as a journalist and content marketer in the tech industry, he realized the need for high-quality content marketing in Singapore and Southeast Asia. With a strong network and growing demand, Daniel launched With Content, offering specialized content marketing services for B2B tech companies. Through strategic content creation, transparent pricing, and targeted marketing efforts, With Content quickly gained traction and became a go-to agency in the region, generating $1 million in revenue to date.

How much money it makes: $360K/year

9. The Content Direction Agency ($288K/year)

Lacy, the founder of The Content Direction Agency, came up with the idea for her business when she realized she could offer her expertise as a blogger and content strategist to other businesses. After starting out as a freelance writer, she transitioned into long-term retainers and built a team of writers to serve her clients. Today, her business generates over $300k annually and continues to grow through word-of-mouth referrals and joint venture partnerships.

How much money it makes: $288K/year

10. Gun Made ($180K/year)

Hello, meet Brady Kirkpatrick, the Founder of Gun Made. Brady started Gun Made as a blog about guns, ammo, accessories, and more, and it has now become a media business with 1.5-2 million readers per year. The business generates $15k per month in recurring revenue, mainly from affiliate marketing, and is on track to become a seven-figure business in a few years. Brady's next big project is creating an E-commerce platform that integrates pricing from hundreds of retailers to help consumers find the lowest-priced firearms. Impressive, right?

How much money it makes: $180K/year