Content Planning Business

2 Content Planning Business Success Stories [2024]

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Updated: October 10th, 2024

Content planning is the strategic foundation behind successful digital campaigns. Imagine helping businesses efficiently curate, schedule, and manage their online content. Your role would be to develop comprehensive content calendars that keep social media, blogs, and other platforms consistently active.

In a world where digital presence is crucial, companies often struggle with maintaining a steady stream of engaging content. By offering a tailored content planning service, you help businesses stay relevant and connected with their audience without the overwhelming hassle of daily content management.

Starting a content planning business involves working closely with clients to understand their brand voice and goals. You'll need to stay abreast of trends, analyze data, and adjust plans accordingly. This field promises creative collaboration and the satisfaction of directly impacting a brand’s success online. If you're organized, strategic, and creative, content planning could be a fulfilling venture for you.

In this list, you'll find real-world content planning business success stories and very profitable examples of starting a content planning business that makes money.

1. InfluenceKit ($156K/year)

Bruno Bornsztein came up with the idea for InfluenceKit while running his blogging business, Curbly. He developed an internal tool to manage their blogging process, which eventually became InfluenceKit. After refining the value proposition and getting direct feedback from potential customers, Bruno decided to turn it into a product. Today, InfluenceKit has about 180 paying customers and relies on word of mouth for customer acquisition. They are profitable and focused on scaling up their growth in a sustainable way.

How much money it makes: $156K/year
How many people on the team: 0

How We Developed A $8.5K/Month Reporting Tool For Influencers

InfluenceKit is a reporting tool that helps content creators increase their sponsored content revenue with accurate, always-updated reports, who have 180 paying customers so far, popular among bloggers, Instagrammers, YouTubers and podcasters.

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2. Merrative ($24K/year)

Harshala Chavan, the founder of Merrative, came up with the idea for her business after noticing a lack of dedicated spaces for people to discuss literature. After attending a book club meetup, where she had a great discussion with others who had read the same book, she wondered if she could bring this experience online at scale. She validated her concept through participating in BPlans and growing her Instagram page, which eventually led to the launch of Merrative as a community-led marketplace for publishing talent.

How much money it makes: $24K/year
How much did it cost to start: $100
How many people on the team: 0

How I Bootstrapped A $2K/Month Online Community To Discuss Literature

Merrative, a community-driven marketplace for publishing talent, generates an average of $1,500 per month in marketplace transactions from their 5,000+ strong community of readers, writers, journalists, and scholars.

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Read by 3,981 founders