Consumer Goods Company

4 Consumer Goods Company Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

Starting a consumer goods company puts you at the forefront of everyday life, catering to the needs and wants of diverse customers.

In simple terms, a consumer goods company produces items that people regularly purchase and use, such as toiletries, food, or household products. You’ll be responsible for everything from product development and sourcing materials to marketing and distribution.

The work involved includes understanding consumer behavior, managing production lines, and ensuring quality control. Marketing strategies are crucial for building brand loyalty and competing in a saturated market. It’s a field ripe for innovation, as consumers are always on the lookout for new, better, and sustainable products.

If you’re driven by the idea of creating tangible items that improve daily life and are ready to tackle the intricacies of production and marketing, starting a consumer goods company could be a rewarding endeavor. Dive into this dynamic industry and make a direct impact on the marketplace.

In this list, you'll find real-world consumer goods company success stories and very profitable examples of starting a consumer goods company that makes money.

1. Auric ($3.6M/year)

After a backbone fracture led him to explore yoga and Ayurveda, the founder of Auric had a lightbulb moment to make Ayurveda more convenient and aspirational for others. With a background in consumer brands from his time at Unilever, he launched Auric as a beauty and wellness brand based on Ayurveda, creating 100% natural and low-calorie beverages that offer visible benefits. With already selling 150k bottles monthly, the future looks bright for Auric as they aim to penetrate more consumers in India, the US, and the UK.

How much money it makes: $3.6M/year
How much did it cost to start: $500K
How many people on the team: 9

How I Started A $100K/Month Ayurveda Beauty And Wellness Beverage

A beauty and wellness brand based on Ayurveda, Auric, is making 150,000 sales per month after launching in September 2018 and is currently 95% bootstrapped, with the company focusing on social media and D2C strategies and driving traffic to its website to understand its end consumer.

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2. Vitafive ($3M/year)

Nik Hall, the founder of Vitafive, came up with the idea for a custom vitamin pack business while studying entrepreneurial management and finance at Texas Christian University. Inspired by the success of Dollar Shave Club, Hall and his business partner initially launched a direct-to-consumer custom gummy vitamin pouch business. After overcoming early challenges and refining their marketing strategy, Vitafive has now expanded its product line and secured partnerships with major retailers, projecting to reach $3 million in revenue in 2021.

How much money it makes: $3M/year
How much did it cost to start: $200K
How many people on the team: 3

We Started Our Gummy Vitamin Packs In College And Now Earn $3M/Year

Vitafive, a direct-to-consumer custom gummy vitamin pouch business founded by 21-year-old Nik Hall and his business partner, Garret, reached a seven-figure business and will earn $3m in revenue in 2021, despite starting with only 31 orders after launch, with a focus on Facebook and Instagram marketing, and expanding into retail with eco-friendly packaging.

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3. Spinster Sisters Co. ($1.5M/year)

spinsterproducts.com" style="color:blue"> via Amazon, and we sell internationally. We are in natural grocery and mass grocery, we are in spas and boutiques, and we are in gift shops and hotel spas. You almost have to give all channels a shot, to try to drive growth, brand recognition, and new sales. We have a strong social media presence, especially on Instagram, and we engage with our customers through newsletters and promotions. Additionally, we prioritize customer service and aim to provide a personalized and positive experience for each customer.

How much money it makes: $1.5M/year
How much did it cost to start: $1K
How many people on the team: 10

From Making Soap In My Basement To Building A $1.3M/Year Business

Spinster Sisters Co, a natural skin and personal care company that manufactures premium quality products, went from making soap in a basement to a $1.5 million/year business, boasting 18 employees, 2100 stores across the US and expansion into Canada, seeing massive growth potential in its sales funnel and achieving a record sales week, with a robust direct-to-consumer business (24% of sales) that's grown organically until this year.

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4. Parkdale Brass ($120K/year)

Shawn Santiago, the founder of Parkdale Brass, came up with the idea for his business while working as a web developer for a digital agency that created cannabis websites. He noticed that most existing cannabis products had similar designs and were made from materials that often arrived broken. This inspired him to create his own brand, focusing on classic, luxury, and durable designs using brass. Since its launch in 2019, Parkdale Brass has gained recognition from prominent publications like Forbes and Weedmaps and has seen an average of 10k in monthly sales.

How much money it makes: $120K/year
How much did it cost to start: $1K
How many people on the team: 1

How I Started A $120K/Year Business Selling Cannabis Pipes Online

Parkdale Brass specializes in mindful cannabis use and their high-end, vintage-inspired brass pipe, The Brockton Mk2, has been featured in Forbes and Weedmaps, with the company now seeing approximately $10k in monthly sales and focusing on expanding their product line and B2B sales.

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