7 Cleaning Service Success Stories [2024]
A housecleaning side business is a beautiful idea for people with free time on weekends or even weekdays. The side hustle idea requires little capital to start. During the launch, you can choose to offer the service to your neighbors and scale as you gain experience. The average salary for a house cleaner is $17.32 per hour.
By starting a house cleaning business, you are tapping into an enormous market with plenty of clientele. There could always be demand for your cleaning service, which keeps you in business as you help homeowners keep their homes spotless.
In this list, you'll find real-world cleaning service success stories and very profitable examples of starting a cleaning service that makes money.
1. Two Maids & A Mop ($7.2M/year)
After seven years of saving $150K, Ron Holt decided to enter the residential cleaning industry and open Two Maids & A Mop in Pensacola, FL. Recognizing the stagnant nature of the industry and the lack of standout national cleaning brands, Ron saw an opportunity to disrupt the market and provide a much-needed service to homeowners. Today, Two Maids & A Mop operates in 82 markets across the country and generates over $25M in annual revenues.
How much money it makes: $7.2M/year
How many people on the team: 500
A cleaning business founder, inspired by Warren Buffett, shares how he turned a $150K savings into Two Maids & A Mop, generating $25M in annual revenues, with 82 locations and almost 400,000 homes cleaned last year, by outworking and outpassioning others, and creating a customer feedback system that directly controls employee wages.
2. PickMyLaundry ($1.2M/year)
Pick My Laundry, founded by an engineering graduate and his team, was born out of their frustration with the lack of reliable laundry services during their college days. After conducting extensive research and surveys, they developed a mobile application and website to cater to the laundry needs of students and working professionals. They signed up 100 third-party laundry service providers and served 50,000 customers in their first year. With funding from accelerators and venture capitalists, the company expanded to more than 15 cities, processing 1,000 orders daily through their franchise model.
How much money it makes: $1.2M/year
How much did it cost to start: $50K
How many people on the team: 29
Pick My Laundry, India's on-demand laundry and dry-cleaning service provider has developed a mobile app and website serving almost 50,000 customers in its first year after signing up 100 third-party laundry services and franchising its model with over 50 franchises across more than 15 Indian cities.
3. MaidThis Franchise ($1.2M/year)
Neel Parekh started MaidThis as a side hustle while working at a private equity investment firm. After stumbling across a post on Reddit from someone who started a cleaning company, he decided to give it a shot and specialize in Airbnb and residential cleanings. MaidThis has since generated over $10 million in revenue and is now launching MaidThis Franchise, the first cleaning franchise specializing in vacation rental cleanings.
How much money it makes: $1.2M/year
How much did it cost to start: $800
How many people on the team: 9
MaidThis®, launched by Neel Parekh in Los Angeles with just one cleaner in 2013, has achieved over $10 million in total revenue by focusing on cleaning Airbnbs and vacation rentals, thanks to its successful remote business model and new-age marketing tactics, and has now launched MaidThis Franchise to expand the business further.
4. CleanLots.com ($720K/year)
Brian Winch, the founder of Cleanlots, started his business in 1981 as a side hustle with little money, education, and skills. He came up with the idea after remembering his dad's side gig of cleaning up litter outside a shopping plaza, which he found easy and enjoyable. This led him to test the market for this service and eventually grow it into a successful full-time 6-figure business that keeps his city litter-free.
How much money it makes: $720K/year
How many people on the team: 1
This case study follows Brian Winch, who started Cleanlots in 1981 as a side hustle for $250 startup capital and now generates over $500,000 yearly revenue cleaning 150 cities' commercial properties, sharing his experience through his book Cleanlots – America’s Simplest Business (https://cleanlots.com/).
5. Go Green Cleaning & Maintenance Services ($360K/year)
Nicholas Ciano, founder of Go Green Cleaning & Maintenance, started his exterior home cleaning company after working in the industry for a few years. Realizing he could contribute a lot to the industry and wanting to focus on environmentally responsible and customer service-based services, he combined what he liked about his previous employer's business with his own ideas. With a small advertising budget and a truck, he started the business and has since grown it to generate an average of $20,000/month.
How much money it makes: $360K/year
How much did it cost to start: $50K
How many people on the team: 3
Aiming to be environmentally responsible and customer-focused, Nicholas Ciano's exterior home cleaning company averaged around $20,000/month after incorporating all the aspects he liked with a previous employer, so he set out to do it better with a small advertising budget and a truck, offeringspecials and discounts for first-time customers as well as offering a 100% satisfaction guarantee with all services.
6. Wolf's Auto Detailing ($36K/year)
Joey Sanchez, the founder of Wolf's Auto Detailing, came up with the idea for his business while working for a company that overworked him. Realizing his passion for cars and the satisfaction he got from detailing them, he decided to quit his job and start his own auto detailing business. With a focus on quality work and convenience, Wolf's Auto Detailing has achieved success, making $3,000 a month by working only three days a week.
How much money it makes: $36K/year
How much did it cost to start: $5K
How many people on the team: 1
Joey Sanchez turned his love for car detailing and buying and selling cars into a successful mobile auto detailing business in Phoenix, Arizona, making $3K a month working only 3 days a week, with plans to eventually open a shop location.
7. Hangover Helpers ($36K/year)
James Hookway, a qualified CPA accountant, and his wife came up with the idea for Hangover Helpers after hosting an event at their apartment and waking up to a messy space. They thought it would be great to have someone come in and clean up the mess while also bringing them breakfast and a Powerade. After researching the market and finding a niche for party cleaners, they launched their business, which quickly gained attention through word-of-mouth and media coverage. Despite being a side hustle, Hangover Helpers has been profitable, with a high rate of repeat business and a strong reputation for their friendly and fun service.
How much money it makes: $36K/year
How much did it cost to start: $20K
How many people on the team: 2
Learn how Hangover Helpers, an after-party cleaning company, started as a side business and generated monthly revenue of $3k with some months up to $7k during the busy summer period, attracting 60% repeat business with a self-described clean, friendly, and fun brand.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
