Catnip Products

Catnip Products Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Catnip products tap into a growing niche within the pet industry—catering specifically to our feline friends. This business revolves around creating and selling items infused with catnip, from toys to treats.

Catnip is a herb that induces euphoria in cats, making these products highly desirable for pet owners aiming to entertain and engage their pets. To start, you'll need a reliable source for high-quality catnip and basic knowledge of product development and packaging.

You'll also have to focus on marketing, leveraging platforms like Instagram and Facebook to reach cat owners. Consider partnering with pet stores or launching your own online shop to expand your reach.

Catnip products are an appealing venture thanks to their unique appeal and relatively low entry barriers. If you’re passionate about pets and want to create a fun, lucrative business, this idea offers both creativity and profitability.

In this list, you'll find real-world catnip products success stories and very profitable examples of starting a catnip products that makes money.

1. Meowijuana ($2.4M/year)

Chris Glissman, the founder of Meowijuana, came up with the idea for his catnip company while working as a cable guy and using "Meowijuana" as a code word for arranging meetings with his co-workers. The idea stuck with him, and in 2005 he claimed the domain name and eventually acquired the business. Today, Meowijuana is an emerging global brand with a wide range of catnip products available in thousands of pet retailers worldwide, generating $200k in monthly revenue.

How much money it makes: $2.4M/year
How much did it cost to start: $50K
How many people on the team: 11

How I Started A $200K/Month Catnip, Cat Toys And Treats Brand

Meowijuana, a catnip company founded in a one-car garage, has now become an emerging global brand with $200K in monthly revenue, selling catnip products in thousands of pet retailers worldwide, with 90% of sales coming from brick and mortar stores and national retail chains.

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