Car Accessories Business

3 Car Accessories Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Thinking about tapping into the booming automotive market? Consider starting a car accessories business. This venture involves selling products that enhance the functionality or aesthetics of vehicles, ranging from seat covers and floor mats to high-tech gadgets and custom exterior parts.

What makes this business appealing is its versatility and broad customer base. Car enthusiasts are always on the lookout for ways to personalize their vehicles, and everyday drivers need practical accessories. You’ll need a reliable supply chain, either by working with manufacturers or sourcing products directly, and an e-commerce platform to reach your audience.

Marketing can be highly targeted, focusing on specific car models or trends in the automotive world. Building a niche, such as eco-friendly accessories or luxury add-ons, can set your business apart. This business idea not only caters to a passionate market but also offers room for creativity and growth.

In this list, you'll find real-world car accessories business success stories and very profitable examples of starting a car accessories business that makes money.

1. Big Jeff Audio ($12M/year)

Jeffery M. Goldman, founder of Big Jeff Audio, turned his side hustle of selling eBay items like home security cameras into a $1 million-per-month car audio business after responding to an opportunity email and starting his own e-commerce journey.

How much money it makes: $12M/year
How much did it cost to start: $1.5K
How many people on the team: 30

Hunting For Side Jobs To Building A $12M/Year Audio Equipment Business

Case Study: Big Jeff Audio, an online retail and wholesale distributor of car audio equipment, has grown to generate over $1 million in sales per month, attracting and retaining customers through unique product offerings, combo listings, social media engagement, giveaways, blogs, YouTube videos, and podcasts, resulting in a strong customer base and consistent growth.

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2. Down4SoundShop.Com ($12M/year)

Johnathan Price, owner of Down4soundshop.com, came up with the idea for his car audio distribution business after receiving compliments for his impressive car audio system at various car shows. Realizing there was a demand for the equipment he used, Price decided to start selling it himself. Despite having no prior knowledge about running a business, he took the leap and is now projected to break $10 million in sales.

How much money it makes: $12M/year
How much did it cost to start: $5K
How many people on the team: 5

How I Started A $1M/Month Brand Dedicated To Car Audio

This case study follows the success story of a car audio enthusiast who started a business selling audio products, projecting to break 10 million dollars in sales this year, using word of mouth, social media and streamlined team members to build the business.

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3. WrumerSound ($420K/year)

While purchasing a used car, Jure had access to the car's live RPM data through an OBD2 diagnostic device. This gave him the idea to develop an application that could utilize this data to create realistic engine sounds, which led to the birth of WrumerSound.

How much money it makes: $420K/year
How much did it cost to start: $2.5K
How many people on the team: 0

I Built A Car Accessory As A Side Hustle And Generate $35K/Month

Founder achieves breakthrough with WrumerSound, an e-commerce brand specializing in a device called Wrumer that simulates engine sounds through a car's speakers, generating $35k in monthly revenue and growing.

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Read by 5,583 founders