Branding Agency

How Much Money Do Branding Agencies Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, branding agencies can make between $1,300-$350,000 per month.
The average revenue for a successful branding agency is $65.3K per month.
The highest grossing branding agency in our records makes over $4,200,000 per year.
Branding agency owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a branding agency?

And now you're wondering how much branding agency owners actually make...

Well, let’s dive in!

Here are example of real branding agencies and how much money they make - as reported by the founders themselves:

1. The Creative Collective ($2.4M/year)

Yvette Adams, founder of The Creative Collective, came up with the idea to start her marketing agency out of both ambition and necessity. With a diverse background in marketing and media, she saw the potential in offering a one-stop-shop for creative services on the Sunshine Coast. She began by offering her services to people she knew and quickly gained clients and referrals, positioning her agency as a pioneer in the industry.

How much money it makes: $2.4M/year

2. Bop Design ($2.4M/year)

Kara Jensen, co-founder of Bop Design, initially started the company as a side gig while working full-time. After experiencing the instability of the financial industry during the subprime mortgage crisis, she convinced her husband to join her and they focused on B2B website design and marketing services. Through smart financial management and a focus on value-added services, Bop Design has grown to become a multi-million dollar marketing agency, making the Inc. 5000 Fastest Growing Companies list two years in a row.

How much money it makes: $2.4M/year

3. Never Settle ($1.8M/year)

Kenn Kelly, co-founder of Never Settle, came up with the idea for the digital agency after experiencing the ups and downs of the tech startup world. He realized the importance of taking care of people and decided to create a company that values and empowers both clients and staff. With a focus on service and building long-lasting relationships, Never Settle has become a globally recognized leader in mobile, website, and marketing solutions, completing over 1,000 projects in seven years.

How much money it makes: $1.8M/year

4. Percept ($1.32M/year)

Lewis Jenkins, the founder of Percept Brand Design, started his business 24 years ago with a vision of creating a design agency that prioritized work-life balance and did not rely on unpaid overtime. Despite starting as a one-man show, Percept has grown to a team of 10 and now generates approximately $1.5 million in revenue each year. By implementing a pricing structure that tripled the quality of work delivered and the billing rate, Jenkins was able to achieve financial success while also maintaining a high quality of life.

How much money it makes: $1.32M/year

5. Tungsten Branding ($1.2M/year)

Phil Davis, a brand naming expert, came up with the idea for his business, Tungsten Branding, after realizing that the traditional advertising agency model was broken. He wanted to create a new type of agency that focused on natural attraction and alignment to help businesses succeed in a more intuitive and effective manner. Starting with a basic website and leveraging referrals and networking, Phil grew Tungsten Branding into a top-five global-rated naming and branding agency that now bills nearly seven figures a year.

How much money it makes: $1.2M/year

6. OrangeBall Creative ($480K/year)

Beau Nordby, along with his partners, launched OrangeBall Creative in 2012, initially offering print and digital creative services. However, they realized that their clients struggled with finding the right words to describe their businesses and differentiate themselves. This led them to create Brand Bounce Bootcamp, a set of exercises designed to help businesses simplify their marketing messages and tell their stories. They now offer these exercises in a downloadable, online format, bringing affordable marketing help to small and mid-sized businesses.

How much money it makes: $480K/year

7. MOTIF® ($420K/year)

After facing several failures in his eCommerce journey, Ash, an eCommerce branding and marketing consultant, came up with the idea for his business Motif. He realized that by niching down to the Luxury Fashion industry and offering value-driven marketing services, he could attract and retain clients in a profitable and impactful way. Now, his agency maintains a 75% profit margin and has plans to expand operations and become a pioneer agency in the Luxury Lifestyle space.

How much money it makes: $420K/year

8. VixelStudio ($240K/year)

At age 12, Munir's curiosity in tinkering with computers turned into a passion for web design. After various entrepreneurial attempts during college, he co-founded Vixel Studio with friends by capitalizing on ubiquitous lawn signs saying "Need a website?"—driving them to generate $20,000 per month within eight months.

How much money it makes: $240K/year

9. Agent C. Advertising ($240K/year)

David Caruso, the founder of Agent C Advertising, was motivated to start his own agency after disagreeing with the way the other partners ran the business. He felt that their focus was on creating work that could win awards rather than creating work that would benefit the client. He wanted to build an agency that valued customer relationships and created work that solved the problems the clients needed to have solved.

How much money it makes: $240K/year

10. Athlo agncy ($192K/year)

Jay Fuller, along with co-founders Aly and Isaac Nauta, came up with the idea for athlo agncy after a mom reached out to Jay about helping her daughter with NIL opportunities. With Aly's expertise in personal branding and Isaac's experience as a former college athlete, they saw a gap in the market and decided to create a personal branding startup specifically for college athletes navigating the NIL landscape. Through grassroots marketing, strategic partnerships, and cold outreach, they have been able to gain traction and attract potential customers before their official launch.

How much money it makes: $192K/year