Brand Safety Business

Brand Safety Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

In an era where reputation is everything, ensuring brand safety is more crucial than ever. The core of a brand safety business lies in protecting brands from harmful online content that can damage their reputation.

This involves developing strategies and utilizing tools to monitor and filter out inappropriate or defamatory content from their online presence. You'll work with brands to secure their image across various platforms, from social media channels to ad placements.

The increasing complexity of digital advertising means there's never been a better time to start a brand safety business. Companies are more willing to invest in safeguarding their brand, providing a growing market for your services.

Starting this business requires a solid understanding of digital content monitoring and a passion for protecting brand integrity. With dedication, you could build a successful business that helps companies maintain their reputation and trust in the digital world.

In this list, you'll find real-world brand safety business success stories and very profitable examples of starting a brand safety business that makes money.

1. White Bullet ($1.2M/year)

Peter Szyszko, a former intellectual property lawyer, founded White Bullet after realizing the need for efficient processes to differentiate between legal and illegal online content. By using AI and machine learning, White Bullet has developed an IP Infringement Analytics Platform that identifies infringing websites and tracks the advertising funding them. The company has experienced significant growth, attracting clients from the media industry, government, and law enforcement sectors.

How much money it makes: $1.2M/year
How many people on the team: 16

How We Developed A Leading IP Infringement Analytics Platform

White Bullet CEO and founder, Peter Szyszko, discusses how he identified and began targeting IP-infringing websites and apps with his IPI Analytics Platform, which has seen the company grow and expand into new areas such as social media antipiracy and connected TV.

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