Beauty Business

How Much Money Do Beauty Businesses Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, beauty businesses can make between $1,500-$658,333 per month.
The average revenue for a successful beauty business is $154K per month.
The highest grossing beauty business in our records makes over $7,899,996 per year.
Beauty business owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a beauty business?

And now you're wondering how much beauty business owners actually make...

Well, let’s dive in!

Here are example of real beauty businesses and how much money they make - as reported by the founders themselves:

1. Private Label Extensions ($7.8M/year)

Mikey Moran, one of the owners of Private Label Extensions, came up with the idea for the hair distribution and technology company when he learned about the high prices women were paying for hair extensions. With a background in e-commerce and a commitment to providing the best quality products at the lowest cost, Moran and his team have seen significant growth, with over $650,000 in monthly sales and a ranking on Inc Magazine's list of the fastest-growing companies. Despite initial challenges and mistakes, Moran's dedication to listening to customers and investing back into the business has been key to its success.

How much money it makes: $7.8M/year

2. Pete & Pedro ($7.2M/year)

Aaron Marino, the founder of Pete & Pedro, came up with the idea for his men's grooming brand after his image consulting business struggled to make money. He started making YouTube videos to help guys with their style, and as his audience grew, he saw an opportunity to create and sell his own haircare products. With his existing YouTube channel as a marketing platform, Marino was able to successfully launch and grow Pete & Pedro into a multi-million-dollar business.

How much money it makes: $7.2M/year

3. Urban Betty ($6.6M/year)

Chelle Neff, founder of Urban Betty, started her business by opening her own brick and mortar salon after five years of being in her own salon suite. She gradually expanded her team and transitioned from contractors to all commission-based employees. Eight years later, Urban Betty has two locations and over 50 employees, generating $3.3 million in revenue.

How much money it makes: $6.6M/year

4. Tree To Tub ($6M/year)

Tree To Tub founder, Michael Koh, came up with the idea for his natural skincare company after experiencing the benefits of Soapberries for his sensitive skin. Immigrating to the U.S. and realizing the lack of options for people with sensitive skin, Koh saw an opportunity to create a product that could help many people feel good. Through crowdfunding and a focus on product market fit, Tree To Tub has achieved significant success, reaching $3 million in revenue on its third year.

How much money it makes: $6M/year

5. Bodify ($4.2M/year)

are factors in our success. We had to work incredibly hard to build our business, but we also recognize that luck played a role in the opportunities and support we received along the way. We are grateful for all of it.

How much money it makes: $4.2M/year

6. Evolue Skincare ($2.4M/year)

Jean Seo, the creator of Evolue x Lue Skincare, came up with the idea for her business after one of her clients expressed interest in natural anti-aging alternatives. As a pioneer in the clean, multifunctional, and non-binary skincare market, Jean used her knowledge of skincare ingredients and formulations to create her hero product, the Super Oil Face Serum, which has sold over 300k units. With a focus on quality, transparency, and exceptional customer service, Evolue has retained a loyal client base and attracted endorsements from A-list celebrities.

How much money it makes: $2.4M/year

7. Alitura Naturals ($1.8M/year)

Andy Hnilo, the founder of Alitura Naturals, never intended to start a business. However, a life-changing accident that left him with multiple injuries and scars led him to create his flagship product, The Alitura Clay Mask, during his healing period. With a mission to provide the highest quality skincare, Alitura Naturals now offers a full line of products and has garnered over 1000 reviews with an average rating of 4.9/5.0.

How much money it makes: $1.8M/year

8. Tribe Skincare ($1.56M/year)

Kayla, the founder of Tribe Skincare, came up with the idea for her business after running a skin clinic specializing in microdermabrasion. She noticed that half of her customers were experiencing adverse reactions to "active" skincare products, which inspired her to create a gentle skincare range specifically for sensitive skin. With a niche target market and a return customer rate of 75%, Tribe Skincare has become a multi-million dollar company in just 2 years.

How much money it makes: $1.56M/year

9. Doppeltree ($840K/year)

Tony and Faye started Doppeltree as a side hustle, inspired by Tony's brother's success in the DTC business. Tony wanted to find a way to pay for his expensive lunches and saw the demand for cold brew coffee. Faye, on the other hand, wanted to create natural self-care products. They launched their website and started selling on Amazon, focusing on product innovation and improving upon customer pain points.

How much money it makes: $840K/year

10. Ugly Duckling ($720K/year)

Ishan Dutta, founder of Ugly Duckling Los Angeles, started the hair products company five years ago after noticing the growing trend of women seeking fashionable and bold hair colors. Recognizing the potential of the online beauty market, Ishan decided to provide high-quality hair color and hair care products specifically catered to stylists and colorists. With a conversion rate between 1%-2% and an average cart value of $60, Ugly Duckling Los Angeles receives 600 to 900 orders per month.

How much money it makes: $720K/year