Beauty And Wellness Products Business

3 Beauty And Wellness Products Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Beauty and wellness: it's more than just skin-deep care, it's a thriving business opportunity.

Imagine starting a business focused on products that enhance both aesthetic and holistic wellbeing. From skincare serums to essential oils, beauty and wellness products are always in demand.

The real allure lies in the diversity—offering items that cater to different needs and preferences, ranging from organic skincare to aromatherapy.

To succeed in this venture, you'll need to invest in market research, sourcing high-quality ingredients, and effective marketing strategies.

Set up a user-friendly online store, leverage social media for brand-building, and consider partnering with influencers to extend your reach.

With a commitment to quality and customer satisfaction, this business idea can blend profitability with the joy of making people feel great.

In this list, you'll find real-world beauty and wellness products business success stories and very profitable examples of starting a beauty and wellness products business that makes money.

1. BLAQ ($7.9M/year)

Ryan Channing discovered the power of activated charcoal during a trip to Japan and quickly turned a viral peel-off charcoal face mask into an $8 million business in its first year. Sharing hilarious videos of friends using the product, BLAQ's success skyrocketed, bolstered by partnerships with major subscription beauty boxes.

How much money it makes: $7.9M/year
How much did it cost to start: $20K
How many people on the team: 6

How We Built A $7M Aussie Skincare Empire

The BLAQ Group, an Australian beauty company known for its detoxifying skincare products, was founded in 2016 by Ryan Channing and generated over $8 million in sales in its first year, and now the company is working to expand into brick-and-mortar distribution and partnerships in the US market.

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2. Auric ($3.6M/year)

After a backbone fracture led him to explore yoga and Ayurveda, the founder of Auric had a lightbulb moment to make Ayurveda more convenient and aspirational for others. With a background in consumer brands from his time at Unilever, he launched Auric as a beauty and wellness brand based on Ayurveda, creating 100% natural and low-calorie beverages that offer visible benefits. With already selling 150k bottles monthly, the future looks bright for Auric as they aim to penetrate more consumers in India, the US, and the UK.

How much money it makes: $3.6M/year
How much did it cost to start: $500K
How many people on the team: 9

How I Started A $100K/Month Ayurveda Beauty And Wellness Beverage

A beauty and wellness brand based on Ayurveda, Auric, is making 150,000 sales per month after launching in September 2018 and is currently 95% bootstrapped, with the company focusing on social media and D2C strategies and driving traffic to its website to understand its end consumer.

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3. Healing Harbors ($216K/year)

Stacy Moore, a former Coast Guard helicopter mechanic, discovered the potential benefits of hemp and cannabis while providing home healthcare. After formulating a cream that drastically improved her client's mobility, Stacy founded Healing Harbors to offer thoughtfully made hemp products and educate others about the potential of natural remedies. The company has since grown, with products manufactured in-house and a focus on high-quality ingredients and customer satisfaction.

How much money it makes: $216K/year
How much did it cost to start: $200K
How many people on the team: 1

These Female Founders Started A $216K/Year Handcrafted CBD Product

This case study follows the journey of Healing Harbors, a female-founded company that specializes in personal care and pet products made with CBD and has grown to generate $216k a year through e-commerce and wholesale accounts thanks to carefully planned formulation, small-batch manufacturing and meaningful relationships with customers.

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