Baseball Caps Business

3 Baseball Caps Business Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

Looking for a unique way to express personal style while tapping into a thriving market? Consider starting a baseball caps business. In simple terms, this business involves designing, manufacturing, and selling baseball caps that cater to various tastes and preferences.

With countless options for customization, from team logos to personal artwork, there's a vast potential customer base ranging from sports fans to fashion enthusiasts. Starting out will involve market research to identify your niche, sourcing quality materials, designing your products, and setting up an efficient supply chain.

The work is real and requires dedication, but the rewards can be substantial. With effective branding and marketing strategies, particularly leveraging social media platforms, you could build a loyal customer base who love and promote your unique designs. If you have a knack for fashion and a drive to create, this business idea could be a perfect match for you.

In this list, you'll find real-world baseball caps business success stories and very profitable examples of starting a baseball caps business that makes money.

1. Plate Crate ($3.9M/year)

Josh, the founder of Plate Crate, came up with the idea for his business while playing independent baseball and struggling financially during the offseason. After realizing there were no subscription boxes for baseball, he decided to start his own and launched Plate Crate in 2015. Since then, the business has grown immensely, with over $300K in monthly revenue and a successful expansion into Soccer Crate.

How much money it makes: $3.9M/year
How much did it cost to start: $1.5K
How many people on the team: 3

I Created A Baseball Subscription Box & Grew It To $3.9M

Plate Crate is a monthly subscription box for baseball enthusiasts, which started as a side hustle by the founder with just $800, and now generates over $300k of monthly revenue after six years of consistent growth.

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2. Knee Deep Limited LLC ($480K/year)

Garret "Buddy" Lamp and Taylor "Earl" Nees co-founded Muff Waders after Earl woke up to find a drawing he made during a night out back in 2017. Initially shared as a joke, they saw potential and now average $3,600 in sales per month, featuring a six-pack cooler in the bibs.

How much money it makes: $480K/year
How much did it cost to start: $34K
How many people on the team: 0

How We Designed And Launched The First-Ever Bibs For Work And Play

Muff Waders is a fun yet practical product that combines bibs for working outdoors with additional features such as insulated coolers, concealed pockets and a bottle opener; since launching in September 2019, they have been averaging $3,600 a month in sales.

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3. Snappies ($24K/year)

Burly Vinson, the founder of Snappies, came up with the idea for his hat brand after getting tired of the cheap plastic straps found on traditional snapbacks. He created a hat that uses leather and brass instead of plastic, and also opted to make the hats out of hemp for a more lightweight and durable option. His focus on creating a comfortable hat that connects with outdoor enthusiasts has resonated with customers, and the brand has been able to make an environmental impact by partnering with nonprofits to plant trees.

How much money it makes: $24K/year
How many people on the team: 1

Reaching $2,000/mo With a Comfortable, Environmentally-Friendly Hat

Snappies hats, made with leather and brass instead of traditional plastic straps, have helped to plant thousands of trees in the US; Facebook ads, lookalike audiences and retargeting campaigns helped to find customers, while a Shopify store provided a professional looking outlet and Reddit offered information from subforums such as r/entrepreneur.

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