8 Baby Accessories Business Success Stories [2024]
Caring for an infant requires more than just love; it needs a range of accessories that simplify parenting. Imagine starting a baby accessories business that caters to these needs.
This business revolves around designing, sourcing, and offering a variety of essential items such as baby bottles, diaper bags, teething toys, and safety gadgets. By focusing on high-quality, safe, and innovative products, you can tap into the growing market of new parents seeking trustworthy solutions.
The appeal of this venture lies in its versatility and potential for growth. With a dedicated online shop and effective social media marketing, you can reach a wide audience. This business idea is not just financially rewarding but fulfilling, as it allows you to support parents during one of the most pivotal times in their lives.
Starting a baby accessories business requires thorough market research, reliable suppliers, and a strong brand presence. However, the effort can be immensely worthwhile, offering both profit and the satisfaction of helping families.
In this list, you'll find real-world baby accessories business success stories and very profitable examples of starting a baby accessories business that makes money.
1. Parker Baby Co. ($6M/year)
Sam and Kirsten, a husband and wife team, founded Parker Baby Co. after struggling to find a diaper bag that met their needs. They designed a large, stylish, gender-neutral, and affordable diaper backpack, which became their most well-known product. With rapid sales growth of 300%, 87%, and 48% from 2017 to 2019, they have positioned themselves as a successful practical baby products brand.
How much money it makes: $6M/year
How much did it cost to start: $1.5K
How many people on the team: 2
Husband and wife team from Colorado started Parker Baby Co. in 2015, specializing in practical baby products that experienced rapid sales growth of 300%, 87%, and 48% in 2017-2019 and is expecting more than 65% growth in 2020, with $325k monthly earnings.
2. Bibado.co.uk ($4.8M/year)
Rachel founded Bibado in 2016 after experiencing frustration feeding her twin daughters. She invented the Bibado Coverall by cutting up an old umbrella at her kitchen table, solving the problem of mealtime mess. The business has since grown to become an international brand stocked in over 25 countries.
How much money it makes: $4.8M/year
How much did it cost to start: $30K
How many people on the team: 11
Bibado founder Rachel invented an award-winning bib product as a result of her frustrated experience feeding her twin daughters, and grew her business from a kitchen table start-up to a global brand which is loved by 1 in 7 parents of babies at weaning age in the UK, with global sales of over 500,000 bibs distributed in over 25 countries emphasising curiosity and learning at mealtimes with further expansion through new products, micro-influencers, and customer referrals.
3. Buckle Me Baby Coats ($2.4M/year)
Dahlia Rizk, a New Hampshire mom of three, came up with the idea for Buckle Me Baby Coats when a Facebook post she shared of her nephew wearing the coat went viral. Realizing the need for a car seat-friendly winter coat, Dahlia designed a coat with shoulder seams that open and a side zipper, eliminating the need to take off the coat before strapping the child in. With a strong demand and impressive sales of $50,000 a month, Buckle Me Baby Coats is set to continue its steady growth.
How much money it makes: $2.4M/year
How many people on the team: 1
A New Hampshire Mom of three founded Buckle Me Baby Coats two years ago, which now makes $50,000 monthly, offering a puffy winter coat designed to safely use in the car seat.
4. T is for Tame ($1.44M/year)
Becky had been an ex-ad executive and spent most of her days developing ads for her clients. When she found no good product to tame her twins' hair, she wasn't suprised. She had always dreamt of working on something she believed in.
How much money it makes: $1.44M/year
How much did it cost to start: $30K
How many people on the team: 0
T Is for Tame's founder developed a safe and clean hair product for babies which generated an 85+% revenue growth for their business when they recently expanded into Target and Walmart, while they remain focused on deepening their relationships with customers through micro-influencers and employing social media tools.
5. Bambox ($720K/year)
Charles Carette, CEO & Co-founder of Bambox, came up with the idea for his business while working at a third-party logistics provider in Argentina. Seeing the opportunity to make the lives of parents easier, Charles and his co-founders designed a monthly subscription-based ecommerce for baby essentials combined with a virtual assistant to guide new parents. Despite facing challenges in a country where ecommerce is not widely trusted, Bambox has grown to ship over 1,100 boxes per month and has an MRR of $60,000, with a projected ARR of $750,000 for 2019.
How much money it makes: $720K/year
How much did it cost to start: $100
How many people on the team: 7
Argentinian startup Bambox has grown its monthly recurring revenue to $60,000 and ships more than 1,100 boxes of baby essentials a month, a figure expected to help it achieve an annual recurring revenue of about $750,000 in 2019, after launching its first subscription service in July 2017.
6. CoziGo ($312K/year)
Emma Lovell, the founder of CoziGo, came up with the idea for her business while flying with her overtired baby and struggling to help her sleep in an in-flight bassinet. After realizing there was nothing on the market to solve this problem, Lovell designed a pop-up sleep and sun cover called CoziGo. Since launching, CoziGo has sold thousands of units worldwide and has won numerous awards for innovation and baby products.
How much money it makes: $312K/year
How many people on the team: 2
Case Study: CoziGo, a pop-up sleep & sun cover for strollers and car seats that helps babies sleep on the go, generated a gross profit margin of 57% and net profit margin of 25%, with a 420% increase in sales in 2017 and a recent UK distribution partnership, with a focus on expanding to the US market next.
7. RedTedArt ($264K/year)
Maggy Woodley, the founder of Red Ted Art, started the blog as a way to make some extra income while staying home with her kids. She initially tried selling pop art canvases but discovered a love for blogging and crafts. Through dedication and perseverance, she built up her blog and now earns a full-time salary through various revenue streams such as automated adverts, pre-roll ads on YouTube, and sponsored projects.
How much money it makes: $264K/year
How much did it cost to start: $0
How many people on the team: 1
Discover how Maggy Woodley built Red Ted Art, a crafts blog that now generates $22k per month through various revenue streams, including automated adverts, sponsored projects, and publishing books, all while keeping the projects accessible and easy to replicate.
8. Dumforter ($108K/year)
Johanne, a single mom with a background in sales and marketing, came up with the idea for Dumforter when her son asked why his sister needed both a dummy and a comforter. She wanted to create a high-end, luxurious, and unique 3-in-1 baby product that would bring comfort to babies and make parents' lives easier. After years of research, development, and working with factories in China, she successfully launched Dumforter and within 12 months turned over $157k, selling in 8 countries and gaining attention from major industry players.
How much money it makes: $108K/year
How much did it cost to start: $150K
How many people on the team: 1
Johanne created Dumforter, the world’s only 3-in-1 baby dummy, teether and comforter which generated a turnover of $157k within 12 months of launching, selling in 8 countries worldwide, showing the power of investing time and creating an engaged community.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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