49 Marketing Ideas For An Airline (2024)
Airline Marketing Ideas
Wondering how to market your airline?
Marketing your airline is certainly not easy, but there are many ways to promote and advertise your airline.
We put together a list of the best marketing ideas for your airline, so you can get your small business out there.
Content
Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Testimonials ➜ |
Easy |
Free |
Trust & Credibility |
Promotional videos ➜ |
Medium |
Medium |
Brand Awareness |
Customer Reviews ➜ |
Easy |
Free |
Trust & Credibility |
Relationships
Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Partnerships ➜ |
Medium |
High |
Business Expansion |
Brand Authenticity ➜ |
Easy |
Free |
Brand Loyalty |
Handwritten Marketing ➜ |
Easy |
Low |
Brand Loyalty |
Customer Service ➜ |
Medium |
Free |
Brand Loyalty |
Customer Of The Month ➜ |
Easy |
Low |
Brand Loyalty |
Sales
Sales refer to all activities and strategies that lead to the selling of products and services.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Direct Sales ➜ |
Medium |
High |
Lead Generation |
Competitor analysis ➜ |
Medium |
Low |
Product Quality |
Cold Calling ➜ |
Easy |
Free |
Lead Generation |
Door to Door Sales ➜ |
Easy |
Free |
Lead Generation |
Mobile Marketing ➜ |
Easy |
Low |
Lead Generation |
Promoted Listings ➜ |
Easy |
Medium |
Lead Generation |
Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Email marketing ➜ |
Easy |
Free |
Brand Awareness |
Emailing List ➜ |
Medium |
Free |
Engagement |
Re-Engagement Email ➜ |
Easy |
Free |
Lead Generation |
Product Feedback Emails ➜ |
Easy |
Free |
Product Quality |
Happy Birthday Email ➜ |
Easy |
Low |
Brand Loyalty |
Social Media (Organic)
Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Social Media Advertising ➜ |
Easy |
Medium |
Lead Generation |
LinkedIn Outreach ➜ |
Easy |
Low |
Brand Awareness |
Yelp reviews ➜ |
Easy |
Free |
Trust & Credibility |
Twitter Advanced Search ➜ |
Easy |
Free |
Lead Generation |
Caption Contest ➜ |
Easy |
Low |
Engagement |
Word Of Mouth
Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Word of mouth ➜ |
Medium |
Free |
Brand Awareness |
Referral Program ➜ |
Easy |
Low |
Brand Exposure |
Loyalty Partnership Program ➜ |
Easy |
Low |
Trust & Credibility |
Buzz
Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Franchising ➜ |
Hard |
High |
Business Expansion |
Geographic Expansion ➜ |
Hard |
High |
Brand Exposure |
Outdoor Guerrilla Marketing ➜ |
Easy |
Low |
Brand Awareness |
Charitable Partnership ➜ |
Easy |
Free |
Brand Exposure |
Social Media - (Paid)
Paid social media marketing refers to any social media effort that is influenced by advertising dollars.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Yelp ads ➜ |
Easy |
Low |
Brand Exposure |
Sponsored Ads ➜ |
Easy |
Low |
Lead Generation |
Youtube Ads ➜ |
Easy |
Low |
Brand Exposure |
Print + Traditional
Print marketing includes advertising through magazines, newspapers, and other media publications.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Business cards ➜ |
Easy |
Low |
Brand Awareness |
Offline advertising (flyers, etc) ➜ |
Medium |
High |
Brand Exposure |
Newspaper Ad ➜ |
Medium |
Medium |
Brand Awareness |
Direct Mail Campaign ➜ |
Medium |
Low |
Brand Awareness |
TV Advertising ➜ |
Hard |
High |
Brand Exposure |
Billboard Ad ➜ |
Medium |
High |
Brand Exposure |
Sales Calls ➜ |
Hard |
Free |
Lead Generation |
Product Placement Partnerships ➜ |
Medium |
High |
Brand Exposure |
Direct Mail QR Codes ➜ |
Easy |
Free |
Lead Generation |
Transit Advertising ➜ |
Easy |
Medium |
Brand Awareness |
Radio Advertising ➜ |
Easy |
High |
Brand Awareness |
Vehicle Decals ➜ |
Easy |
Low |
Brand Exposure |
Events
Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Meetup groups ➜ |
Easy |
Low |
Brand Awareness |
Networking Event ➜ |
Easy |
Low |
Brand Awareness |
Other
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Customer Retention ➜ |
Medium |
Low |
Brand Loyalty |
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.