Airline

49 Marketing Ideas For An Airline (2024)

Updated: January 19th, 2023

Airline Marketing Ideas

Wondering how to market your airline?

Marketing your airline is certainly not easy, but there are many ways to promote and advertise your airline.

We put together a list of the best marketing ideas for your airline, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea Level Of Difficulty Cost Result
Testimonials ➜

Easy

Free

Trust & Credibility

Promotional videos ➜

Medium

Medium

Brand Awareness

Customer Reviews ➜

Easy

Free

Trust & Credibility

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea Level Of Difficulty Cost Result
Partnerships ➜

Medium

High

Business Expansion

Brand Authenticity ➜

Easy

Free

Brand Loyalty

Handwritten Marketing ➜

Easy

Low

Brand Loyalty

Customer Service ➜

Medium

Free

Brand Loyalty

Customer Of The Month ➜

Easy

Low

Brand Loyalty

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea Level Of Difficulty Cost Result
Direct Sales ➜

Medium

High

Lead Generation

Competitor analysis ➜

Medium

Low

Product Quality

Cold Calling ➜

Easy

Free

Lead Generation

Door to Door Sales ➜

Easy

Free

Lead Generation

Mobile Marketing ➜

Easy

Low

Lead Generation

Promoted Listings ➜

Easy

Medium

Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea Level Of Difficulty Cost Result
Email marketing ➜

Easy

Free

Brand Awareness

Emailing List ➜

Medium

Free

Engagement

Re-Engagement Email ➜

Easy

Free

Lead Generation

Product Feedback Emails ➜

Easy

Free

Product Quality

Happy Birthday Email ➜

Easy

Low

Brand Loyalty

Social Media (Organic)

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea Level Of Difficulty Cost Result
Social Media Advertising ➜

Easy

Medium

Lead Generation

LinkedIn Outreach ➜

Easy

Low

Brand Awareness

Yelp reviews ➜

Easy

Free

Trust & Credibility

Twitter Advanced Search ➜

Easy

Free

Lead Generation

Caption Contest ➜

Easy

Low

Engagement

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea Level Of Difficulty Cost Result
Word of mouth ➜

Medium

Free

Brand Awareness

Referral Program ➜

Easy

Low

Brand Exposure

Loyalty Partnership Program ➜

Easy

Low

Trust & Credibility

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea Level Of Difficulty Cost Result
Franchising ➜

Hard

High

Business Expansion

Geographic Expansion ➜

Hard

High

Brand Exposure

Outdoor Guerrilla Marketing ➜

Easy

Low

Brand Awareness

Charitable Partnership ➜

Easy

Free

Brand Exposure

Social Media - (Paid)

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea Level Of Difficulty Cost Result
Yelp ads ➜

Easy

Low

Brand Exposure

Sponsored Ads ➜

Easy

Low

Lead Generation

Youtube Ads ➜

Easy

Low

Brand Exposure

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea Level Of Difficulty Cost Result
Business cards ➜

Easy

Low

Brand Awareness

Offline advertising (flyers, etc) ➜

Medium

High

Brand Exposure

Newspaper Ad ➜

Medium

Medium

Brand Awareness

Direct Mail Campaign ➜

Medium

Low

Brand Awareness

TV Advertising ➜

Hard

High

Brand Exposure

Billboard Ad ➜

Medium

High

Brand Exposure

Sales Calls ➜

Hard

Free

Lead Generation

Product Placement Partnerships ➜

Medium

High

Brand Exposure

Direct Mail QR Codes ➜

Easy

Free

Lead Generation

Transit Advertising ➜

Easy

Medium

Brand Awareness

Radio Advertising ➜

Easy

High

Brand Awareness

Vehicle Decals ➜

Easy

Low

Brand Exposure

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea Level Of Difficulty Cost Result
Meetup groups ➜

Easy

Low

Brand Awareness

Networking Event ➜

Easy

Low

Brand Awareness

Other

Marketing Idea Level Of Difficulty Cost Result
Customer Retention ➜

Medium

Low

Brand Loyalty

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