Agency

3 Agency Success Stories [2024]

Pat Walls

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Updated: October 9th, 2024

Feeling the pull to leverage your skills in a dynamic and flexible business model? Consider starting an agency. An agency provides specialized services to clients, ranging from digital marketing and web development to PR and creative design.

The appeal lies in its versatility and scalability. You can start solo, offering your expertise directly to clients, and gradually build a team to broaden your service offerings. This setup allows you to work with diverse industries, solve unique problems, and build lasting relationships with clients.

Effective client acquisition and project management will become your day-to-day focus, requiring strong communication and organizational skills. Success hinges not just on your expertise but also on your ability to deliver value and foster trust.

If you’re looking for a business idea with potential for growth and a direct impact on client success, launching an agency might be the right move for you.

In this list, you'll find real-world agency success stories and very profitable examples of starting a agency that makes money.

1. Pricing I/O ($3M/year)

Marcos Rivera, the founder of Pricing I/O, came up with the idea for his business after realizing that pricing was considered a black art to many B2B SaaS leaders. With his deep experience in building and growing software products, as well as his expertise in pricing and packaging from his time at Vista Equity Partners, Marcos decided to help software companies shift pricing from guesswork to a framework. Despite the risks involved, Marcos took the leap and started Pricing I/O, quickly signing his first client within a week of launching. Since then, the company has experienced significant growth, attracting and retaining customers through a community-focused approach, an authority position on pricing, and bite-sized content that resonates with their target audience.

How much money it makes: $3M/year
How much did it cost to start: $5K
How many people on the team: 9

How I Built A $3M Agency Helping SaaS Companies Nail Their Pricing

Pricing I/O, a pricing consultancy for B2B software companies, doubled their team size and tripled revenue in only their second year in business, helping 106 SaaS companies all during a pandemic without any marketing spend.

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2. Krit ($1.09M/year)

Andrew, the founder of Krit, initially had no intention of starting a software agency. However, after taking an intro to Computer Science class in college, he became hooked on programming and the startup world. Through various pivots and a failed product launch, Andrew and his team eventually made the tough decision to shut down their product and transition into a full-time agency.

How much money it makes: $1.09M/year
How many people on the team: 7

How I Started A $69K/Month Software Agency After A Failed Product Launch

A software agency started by a non-technical founder helps diverse clients with their minimum lovable product, boasting a revenue of over $700,000 this year with a 20% profit margin and a team of 8.

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Read by 26,058 founders

3. Deep Research ($180K/year)

Amid the COVID-19 lockdown in the UK, Abhishek Kumar spent countless hours on Twitter, where he decided to leverage his growing network and podcast to build Deep Research, a boutique market research agency now generating $15,000 per month.

How much money it makes: $180K/year
How much did it cost to start: $400
How many people on the team: 1

How I Started A $15K/Month Market Research Agency With Just $400

This case study is about Abhishek Kumar, the founder of Deep Research, a boutique market research agency that helps startups gather customer insights and guide their product and growth strategies. With revenues consistently growing over the past 10 months, they have achieved their highest revenue of $15,000 last month through continuous service evolution and increased value.

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Read by 5,267 founders