Above Ground Pools Business

17 Marketing Ideas For An Above Ground Pools Business (2024)

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Updated: January 19th, 2023

Above Ground Pools Business Marketing Ideas

Wondering how to market your above-ground pools business?

Marketing your above-ground pools business is certainly not easy, but there are many ways to promote and advertise your above-ground pools business.

We put together a list of the best marketing ideas for your above-ground pools business, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea	Level Of Difficulty	Cost	Result
Promotional videos ➜	Medium	Medium	Brand Awareness

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea	Level Of Difficulty	Cost	Result
Brand Authenticity ➜	Easy	Free	Brand Loyalty
Customer Service ➜	Medium	Free	Brand Loyalty

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea	Level Of Difficulty	Cost	Result
Email marketing ➜	Easy	Free	Brand Awareness
Emailing List ➜	Medium	Free	Engagement

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea	Level Of Difficulty	Cost	Result
Social Media Advertising ➜	Easy	Medium	Lead Generation
Yelp reviews ➜	Easy	Free	Trust & Credibility

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea	Level Of Difficulty	Cost	Result
Affiliate Program ➜	Medium	Low	Lead Generation
Pay Per Click Advertising	Medium	Low	Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea	Level Of Difficulty	Cost	Result
Word of mouth ➜	Medium	Free	Brand Awareness
Referral Program ➜	Easy	Low	Brand Exposure

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea	Level Of Difficulty	Cost	Result
SEO Strategy ➜	Medium	Medium	SEO
Conversion Rate Optimization ➜	Medium	Low	Lead Generation

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea	Level Of Difficulty	Cost	Result
Search engine marketing (SEM) ➜	Medium	High	Lead Generation
Yelp ads ➜	Easy	Low	Brand Exposure

Events

Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.

Marketing Idea	Level Of Difficulty	Cost	Result
Meetup groups ➜	Easy	Low	Brand Awareness

Other

Marketing Idea	Level Of Difficulty	Cost	Result
Customer Retention ➜	Medium	Low	Brand Loyalty