1,000+ Clever Ice Cream Business Names

Updated: January 19th, 2023

So, you've come up with the perfect ice cream business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your ice cream business stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best ice cream business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your ice cream business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Ice Cream Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of ice cream business name ideas for free using our business name generator and instantly check domain availability.

Want to generate your own business name?
Use our custom business name generator to find an amazing name for your business.
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Ideas

Catchy ice cream business name ideas

  • Pink
  • Sweet Tooth
  • Happy Hour
  • The Golden
  • Sweets
  • Summer In a Bowl
  • Hush
  • The Choc Mac
  • Cold Bite
  • Lola
  • The Picky Popsicle
  • Thin Ice
  • Frost
  • Cold Grip
  • Covered Co.
  • The Cream
  • Fussy
  • Rounded
  • Shrink
  • The Firm Flavor
  • Subtle Ice
  • Ordinary Flavor
  • The Glitch Taste
  • Sweet Bite
  • Cold Teeth
  • Cream Pool
  • Aloha
  • Hello, Summer
  • Cream Art
  • Better Flavor
  • Homely
  • Grapey Grape
  • Gradual
  • Usual Blue
  • Berry Hub
  • North Pole
  • Hippy Hype
  • The Moral Cone
  • Hard Ice
  • Crust
  • The Cream Tile
  • Blue Ice
  • Soft Water
  • Casual Cone
  • Cream Cup
  • Moreover
  • Door
  • Contento
  • Feliz Fla
  • Almond Jam
  • Heavy Home
  • Wished
  • The Starry Cream
  • Silver Layer
  • Froze
  • Underneath
  • Pure Sweet
  • Sugary Ice
  • Natural Love
  • Real Magic
  • Magic Inside
  • The Solace
  • Sooth
  • Pacify
  • The Subdue
  • Soft Hush
  • Idiomatic
  • Sugar
  • Everything Nice
  • Choppy Care
  • Young Land
  • Snow Art
  • The Glaze
  • Choco Knights
  • Respite
  • Civil rights Ice
  • Hard Frappe Co
  • Frozen
  • Northern Skating Group
  • Firm Frappe Pro
  • ArcticIce
  • Thick Frost Group
  • The Heavy Frost
  • Northern Ice Rink Trading Co
  • Smooth Ice Skating Rink Trading Co
  • CompactIce
  • Massive Frosting Collective
  • Frozen Ice Rink Spot
  • Continental Snow
  • Dry Frappe Spot
  • Amorphous Frost
  • The Powdered Rink
  • The Perpetual Snow
  • The Glacier
  • White Rink
  • The Sen
  • Rough Frappe

Creative ice cream business name ideas

  • Less Frost Spot
  • SolidIce
  • Soft Frappe
  • Blue Ice Rink Co
  • Inland Icebox
  • Loose Frosting Spot
  • Off Water Ice Co
  • The Clear
  • Icy Collective
  • The Flat Skating
  • The Multiyear
  • Sea Frost Pro
  • Enough Frappe Group
  • The Dry
  • Less
  • Powdered Icy
  • OrdinaryIce
  • Intracellular Water Ice Pro
  • Cracked
  • Water Ice Trading Co
  • Sea
  • Antarctic Rink
  • Steep Frosting
  • Flat Rink Group
  • Frosting Collective
  • Ice Skating Rink Place
  • Glacier Pro
  • Brittle Water Ice Spot
  • Gray Glacier Pro
  • The Firm
  • Ordinary
  • The Brittle
  • White Water Ice
  • Basal
  • The Stagnant
  • Pounded Glacier Collective
  • TransparentIce
  • Rotten
  • Frosting Pro
  • Shore Glacier Pro
  • Golan heights Ice
  • Solid
  • FlatIce
  • Northern
  • Wet Icy Trading Co
  • Thin Frost Group
  • YoungIce
  • Green Icy
  • CleanIce
  • Smooth Ice Skating Rink Trading Co
  • Intracellular Icecap
  • The Covered
  • FastIce
  • FirmIce
  • Off Snow
  • The Unbroken
  • Intracellular Icy Collective
  • Green Skating Trading Co
  • Ice Rink Pro
  • Hot Frappe Group
  • Bare Water Ice Trading Co
  • Inland Frappe
  • Northern lights Ice
  • Transparent Frappe Place
  • Pounded Snow
  • Glacial Skating Co
  • Natural Icy
  • Glacier Trading Co
  • Perpetual
  • Covered Snow Spot
  • Thick Glacier Trading Co
  • Much
  • Shore Water Ice Pro
  • Continental
  • Slippery Skating Co
  • Frozen Icy
  • Heights Ice
  • Loose Frosting Collective
  • Frozen Ice Rink Spot
  • Intracellular Iceberg
  • Amorphous Icy
  • Water Ice Pro
  • Sea Frappe Collective
  • Gray Glacier Spot
  • Intracellular Icy
  • Inland
  • CrystallineIce
  • Continental Frosting
  • The Bare
  • Clear Rink Place
  • Southern lights Ice
  • Less Frost Place
  • Rough Rink
  • Dry Snow Co
  • The Hard
  • Permanent Skating Collective
  • Transparent

Learn more about starting an ice cream business:

Where to start?

-> How much does it cost to start an ice cream business?
-> Pros and cons of an ice cream business

Need inspiration?

-> Other ice cream business success stories
-> Marketing ideas for an ice cream business
-> Ice cream business slogans
-> Ice cream business Instagram bios
-> Ice cream business Instagram captions

Other resources

-> Ice cream business tips
-> Blog post ideas for an ice cream business
-> Ice cream business quotes

Funny Ice Cream Business Names

  • Thick Glacier Trading Co
  • Young Snow Place
  • Fast
  • The Perpetual
  • The Heavy Frost
  • Icy Pro
  • Natural Icy Spot
  • Flat Frosting
  • Massive Ice Rink Pro
  • The Frozen
  • Blue Ice Rink Spot
  • Continental Snow
  • Southern lights Ice
  • FlatIce
  • Last rites Ice
  • OrdinaryIce
  • Northern
  • Dry Frappe
  • BrittleIce
  • Inland Iceman
  • Thick
  • WaterIce
  • Flat
  • White Snow Collective
  • Firm Frosting Spot
  • PermanentIce
  • Arctic Frost Group
  • Intracellular Icemaker
  • The Sea
  • The Young Icy
  • Heavy Frosting Group
  • Heavy Ice Rink
  • Perpetual Rink Trading Co
  • Intracellular Icecap
  • Intracellular Ice Skating Rink Pro
  • Tights Ice
  • Unbroken Glacier Place
  • Inland Frappe
  • Pure Skating Collective
  • Chipped
  • The Loose Icy
  • The Clean Frappe
  • The Rotten Snow
  • Loose
  • Chipped Snow Pro
  • Less
  • Less Frost Place
  • Chopped
  • The Thinner Snow
  • The Dry
  • More
  • The Steep Frosting
  • Soft Icy Group
  • The Cracked
  • Frozen Snow Group
  • The Basal
  • Ordinary Frost
  • Intracellular Iceberg
  • The Pure
  • Green
  • Treacherous Frappe Collective
  • Glacier Snow Group
  • Inland Iceberg
  • Snow Collective
  • Soft Frost
  • YoungIce
  • The Massive Skating
  • The Brittle Icy
  • Thin Frappe
  • The Thick Glacier
  • Intracellular Icy Collective
  • Snow Group
  • RoughIce
  • Skating Group
  • Hot Frappe Group
  • Snow Co
  • Frosting Collective
  • The Shore Icy
  • Permanent Water Ice
  • Dry Snow Co
  • The Continental Water Ice
  • The Massive
  • Clear Water Ice Place
  • Skating Spot
  • The Thick Water Ice
  • The Year
  • The Stagnant Water Ice
  • Northern lights Ice
  • Permanent Frappe
  • The Rough
  • Green Water Ice Co
  • The Covered
  • Frosting Pro
  • Frost Trading Co
  • Antarctic Icy Collective
  • Loose Icy Co
  • The Stagnant

Cool ice cream business name ideas

  • Pure Frosting Pro
  • Glacier Pro
  • Dry Frappe Spot
  • The Slippery Water Ice
  • Icy Group
  • The White
  • Natural
  • The Unbroken
  • Glacial Frosting
  • Brittle Snow Trading Co
  • The Steep Frosting
  • The Heavy
  • Chipped Frost Pro
  • Frappe Collective
  • EnoughIce
  • Dry Frosting Co
  • Dry
  • Year
  • Treacherous Frappe Collective
  • Natural Icy Spot
  • Freshwater Rink Pro
  • Frappe Co
  • Unbroken
  • The Ordinary
  • Lemon
  • Thin Frost Group
  • Ice Skating Rink Group
  • Northern
  • Polar Snow Collective
  • The Perpetual Water Ice
  • YoungIce
  • Ordinary Frost
  • Freshwater Ice Skating Rink
  • Rough Water Ice Pro
  • Ice Rink Spot
  • ArtificialIce
  • Less Skating Group
  • Artificial
  • Solid Water Ice
  • Clean Ice Skating Rink Trading Co
  • Solid Skating Collective
  • Inland Icebox
  • Perpetual Rink Trading Co
  • Inland Ice Skating Rink
  • HotIce
  • The Lemon
  • Young Snow Place
  • TransparentIce
  • Young
  • The Steep
  • The Chopped
  • Glacier Group
  • Chopped Frosting Pro
  • The Year
  • The Water
  • The Northern
  • Unbroken Icy
  • Powdered
  • The Broken Ice Skating Rink
  • Treacherous Icy Group
  • The Gray Frosting
  • Much Icy Pro
  • Stagnant Water Ice Pro
  • Ordinary Rink
  • Slippery Snow Spot
  • Much
  • The Less Frappe
  • Stagnant Rink Co
  • Soft Frappe
  • Firm Frappe Pro
  • Intracellular Iceman
  • The Crystalline
  • Treacherous Icy Place
  • Water Ice Spot
  • Mites Ice
  • Frosting Trading Co
  • Permanent Frost Co
  • Permanent Skating Collective
  • The Green
  • Skating Pro
  • Frosting Spot
  • Wet Icy Trading Co
  • Sites Ice
  • Smooth Ice Skating Rink Trading Co
  • MassiveIce
  • Soft Frost
  • Gray
  • White Rink
  • Frozen Ice Skating Rink
  • Ice Rink Trading Co
  • Amorphous Rink Collective
  • Cracked
  • Lemon Frosting Trading Co
  • The Multiyear
  • Ice Skating Rink Co
  • Chopped Icy Collective
  • Multiyear Water Ice Trading Co

Unique ice cream business name ideas

  • The Inland Frappe
  • Antarctic Icy Collective
  • Bare Frost
  • Loose
  • Heavy Frosting Group
  • The Perpetual Snow
  • Heights Ice
  • Intracellular Icemaker
  • Blue Glacier Co
  • The Shore Icy
  • The Pounded
  • The Enough Snow
  • MoreIce
  • Rotten Frappe Collective
  • Glacier Co
  • The Eternal Water Ice
  • Pounded Snow
  • Loose Frosting Collective
  • The Northern Ice Rink
  • The Wet
  • The Stagnant
  • The Fresh
  • The Firm Skating
  • The More Frosting
  • Ice Skating Rink Place
  • The Hard Snow
  • Wet Skating Place
  • The Freshwater
  • The Frozen
  • Sea Water Ice Group
  • Frosting Collective
  • CoveredIce
  • Clear Water Ice Place
  • Green Rink
  • Off Frost
  • Clear Icy Trading Co
  • Treacherous
  • Less
  • The Fast Icy
  • Glacial Ice Skating Rink Spot
  • Basal
  • Crystalline Rink
  • Amorphous Snow Pro
  • Hot Water Ice
  • Cracked Icy Co
  • Flat Rink Group
  • Intracellular Icy
  • ColdIce
  • Shore
  • The Glacier
  • The Multiyear Ice Rink
  • The Crushed Snow
  • Stagnant Water Ice Place
  • Continental
  • WhiteIce
  • FreshwaterIce
  • The Slippery Icy
  • Off Frost Pro
  • Stagnant Frost
  • NorthernIce
  • Crushed Water Ice Collective
  • Icy Collective
  • Clean
  • Frost Place
  • Clear
  • Rotten Skating Trading Co
  • The Young
  • Chipped Snow Pro
  • Antarctic
  • The Hard
  • LemonIce
  • Intracellular Ice Skating Rink Pro
  • Bare Water Ice
  • Skating Group
  • Firm Frost
  • PolarIce
  • Dry Snow Co
  • Steep Ice Skating Rink
  • Frosting Co
  • Glacial Skating Co
  • Lights Ice
  • FirmIce
  • Dry Ice Rink Pro
  • Off
  • Intracellular Icebergs
  • The Hot
  • BasalIce
  • Freshwater Skating Spot
  • The More
  • Clear Icy Collective
  • The Unbroken Icy
  • Enough Snow Co
  • Multiyear Frappe Place
  • Hot Rink
  • Frost Trading Co
  • ChippedIce
  • Frosting Group

Cute ice cream business name ideas

  • More Frost Place
  • Frost Spot
  • The Solid
  • Thin
  • PerpetualIce
  • Arctic Frost Co
  • Powdered Icy
  • Sea Ice Skating Rink Place
  • Basal Skating Place
  • Rough Frost Spot
  • Frappe Spot
  • IntracellularIce
  • The Blue Ice Rink
  • SlipperyIce
  • HeavyIce
  • The Dry Rink
  • Flat
  • Year Rink
  • Chopped Snow
  • The Sen
  • Young Snow
  • WetIce
  • The Thick
  • Crystalline
  • Perpetual Skating Group
  • Frozen Icy
  • Freshwater Ice Rink
  • Snow Trading Co
  • Natural Snow Pro
  • Multiyear
  • CompactIce
  • PowderedIce
  • Soft Skating Collective
  • MuchIce
  • The Crushed
  • Amorphous Snow
  • Off Ice Skating Rink Pro
  • Water Ice Pro
  • The Gray Snow
  • Firm Frosting Spot
  • Sea Snow
  • Unbroken Rink Trading Co
  • Rotten Frappe
  • Clean Ice Rink Group
  • Intracellular Icecap
  • Intracellular Ice Rink
  • The Chipped Snow
  • Frost Group
  • Glacial
  • The Gray Glacier
  • GreenIce
  • The Smooth
  • Arctic Frosting Collective
  • Cold
  • Stagnant
  • PoundedIce
  • Skating Spot
  • Eternal Water Ice
  • The Chipped
  • The Cracked
  • Unbroken Water Ice
  • Soft
  • Shore Glacier Pro
  • Blue Water Ice Group
  • Rough Frost
  • Golan heights Ice
  • Slippery Icy Spot
  • The Continental
  • Perpetual Glacier
  • Shore Glacier Trading Co
  • Ice Skating Rink Pro
  • The Gray Rink
  • The Rough
  • Inland Rink Spot
  • Flat Ice Skating Rink Place
  • Ice Skating Rink Trading Co
  • The Brittle Icy
  • White Snow Collective
  • The Loose
  • The Smooth Skating
  • Hot Water Ice Spot
  • White Frost Place
  • The Bare
  • The Continental Rink
  • PureIce
  • OrdinaryIce
  • Amorphous Icy
  • Artificial Frost
  • Northern lights Ice
  • The Glacier Rink
  • Artificial Glacier
  • Enough
  • Steep
  • ClearIce
  • Hard Glacier Spot
  • Shore Ice Rink Co
  • Glacier Spot

Clever ice cream business name ideas

  • Glacier Trading Co
  • Less Frost Spot
  • Blue
  • The Shore Ice Skating Rink
  • Solid Ice Rink Spot
  • The Pure
  • Covered Snow Spot
  • Firm
  • The Arctic
  • Gray Glacier Spot
  • Water Ice Co
  • The Dry
  • The Massive Skating
  • Freshwater Glacier Spot
  • White Water Ice
  • Water
  • FlatIce
  • PermanentIce
  • NaturalIce
  • The Off Ice Rink
  • Amorphous Frost
  • Civil rights Ice
  • Heavy Ice Rink
  • The Shore
  • Intracellular Water Ice Pro
  • Eternal
  • Inland Icecap
  • Water Ice Place
  • Hard
  • The Eternal
  • SeaIce
  • Hot Glacier Pro
  • The Treacherous
  • Dry Frappe
  • The Sea
  • GrayIce
  • The Bare Rink
  • Intracellular Frost
  • The Thin
  • BlueIce
  • Inland Icefield
  • StagnantIce
  • Thin Ice Rink Place
  • The Sen Ice Rink
  • Rink Collective
  • Inland Icemaker
  • Intracellular Icebox
  • SolidIce
  • Less Frappe Group
  • UnbrokenIce
  • Frappe Trading Co
  • ThickIce
  • GlacialIce
  • Hard Icy Group
  • The Arctic Frappe
  • The Slippery
  • Green Skating Trading Co
  • Last rites Ice
  • Water Ice Group
  • Thinner Frost Place
  • The Broken
  • Sea
  • Crystalline Icy Collective
  • Hot Frappe Group
  • Ice Skating Rink Spot
  • Skating Collective
  • Skating Place
  • Intracellular Icefield
  • Enough Ice Skating Rink Group
  • Shore Water Ice Pro
  • More Snow Group
  • More Ice Rink Pro
  • Covered Skating Collective
  • RoughIce
  • Rough Frappe
  • The Basal
  • Antarctic Ice Rink Place
  • Compact Rink Place
  • Brittle Water Ice Spot
  • Steep Frosting
  • The Natural Ice Skating Rink
  • HardIce
  • Frosting Pro
  • Glacial Icy Collective
  • The Massive
  • Basal Frosting
  • The Intracellular Frappe
  • Heavy Glacier Trading Co
  • Solid Frappe Place
  • OffIce
  • Soft Glacier Trading Co
  • TreacherousIce
  • Intracellular Icy Collective
  • Pounded Glacier Collective
  • Unbroken Glacier Group
  • MultiyearIce
  • LessIce

Best ice cream business name ideas

  • Amorphous Icy Co
  • The Blue
  • Blue Rink Spot
  • Snow Group
  • Ice Rink Place
  • The Covered Frappe
  • Glacier Snow Group
  • Snow Collective
  • Permanent Frappe
  • CrackedIce
  • Water Frosting Trading Co
  • Rough Snow Spot
  • Pure
  • The Rotten Snow
  • The Inland
  • Freshwater
  • Unbroken Glacier Place
  • Inland Icy
  • Continental Frosting
  • Permanent Rink Pro
  • WaterIce
  • Frappe Pro
  • Fresh
  • Hot Glacier
  • Inland Snow Group
  • Pure Skating Collective
  • ArcticIce
  • Dry Frosting Group
  • Frozen Snow Group
  • Rights Ice
  • Inland Icebergs
  • The Eternal Snow
  • Frozen Ice Rink Spot
  • The Thick Ice Skating Rink
  • Young Ice Rink Group
  • Sights Ice
  • The Clean Frappe
  • The Thick Water Ice
  • Bare Water Ice Trading Co
  • CrystallineIce
  • Enough Frappe Group
  • Transparent Snow Collective
  • The Clear Skating
  • The Continental Skating
  • The Young Icy
  • Solid Skating
  • Intracellular Igneous
  • Clear Snow Group
  • FastIce
  • Gray Skating Co
  • Intracellular Iceberg
  • AmorphousIce
  • Hot Ice Rink
  • Solid Frosting Group
  • ShoreIce
  • More
  • Arctic Frost Group
  • The Sen Frappe
  • Water Ice Trading Co
  • The Brittle
  • Hard Frappe Co
  • GlacierIce
  • ThinIce
  • Frozen
  • Ice Rink Collective
  • Gray Glacier Pro
  • Wet Icy
  • Pure Glacier
  • Glacial Rink
  • The Intracellular
  • The Fresh Skating
  • Heavy Frosting Pro
  • Clear Rink Place
  • Stagnant Snow
  • Inland Iceman
  • Bites Ice
  • Soft Icy Place
  • Polar Frappe Co
  • Artificial Rink Co
  • The Green Water Ice
  • The Sea Frosting
  • Thick Frost Group
  • Wet
  • Rink Place
  • The Firm Water Ice
  • Icy Spot
  • Arctic
  • The Gray
  • Glacial Frosting Group
  • Inland Ice Rink
  • The Covered
  • Sea Frappe Collective
  • The Firm Ice Rink
  • Arctic Snow Spot
  • Tights Ice
  • The Natural Snow
  • Pounded Ice Skating Rink Trading Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Ice Cream Business:

Simple is always better

This means a few different things. Your ice cream business name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your ice cream business:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls