HiFello

How Ryan Young Built A Real Estate AI Platform to $2M ARR in 18 Months

Founded By

Ryan Young

Monthly Revenue

$16.7K

Starting Costs

Founders

Employees

100 (est.)

Profitable

Yes

Year Started

2021

Customer

B2B

Founded By
Ryan Young: Monthly Revenue
$16.7K: Starting Costs
$3

Founders
2: Employees
100 (est.): Profitable
Yes

Year Started
2021: Customer
B2B

Who is Ryan Young?

Ryan Young, the CEO and co-founder of HiFello, is a third-generation real estate expert from Ohio with a distinguished background in building high-performing real estate teams. With an emphasis on leveraging technology to empower agents, Ryan has successfully led both the Young Team, a top-ranked real estate group, and HiFello, a seller lead generation platform.

What problem does HiFello solve?

HiFello solves the problem of real estate agents struggling to generate sufficient seller leads by providing an AI-powered platform that seamlessly converts buyer leads into seller opportunities, creating more listings from existing contacts and maximizing commissions.

Fello Homepage

How did Ryan come up with the idea for HiFello?

Ryan Young, co-founder of HiFello, saw the opportunity for his business idea by looking at the struggles real estate agents faced in a rapidly evolving market. Coming from a family with deep real estate roots, Ryan had firsthand experience managing a successful real estate team and recognized the gap between existing PropTech solutions and the actual needs of agents. This insight led him to prioritize empowering agents with effective tools to improve performance and maintain their relevance in the industry.

To refine the HiFello concept, Ryan and his team gathered feedback from leading real estate teams countrywide, ensuring continuous alignment with agent needs. They conducted extensive experiments to understand which solutions would effectively address the key challenges agents face, ultimately shaping an AI-powered platform tailored to real estate professionals. Through these stages, Ryan learned the importance of staying adaptable and being open to pivots, especially when initial ideas don't yield the desired results.

How did Ryan build the initial version of HiFello?

The founders of HiFello, Stephen and Ryan, initially raised a $3 million seed round to develop their AI-powered marketing engagement platform aimed at the real estate industry. The initial build involved a pivot from an iBuying concept to a software product which launched in October 2022. Overcoming significant challenges, the team focused on relentless iteration and testing, leveraging close coordination with real estate power users and investors who acted as beta testers, to fine-tune the product's features. They faced substantial difficulties in perfecting the product’s functionalities and ensuring seamless integration, dedicating extensive hours to the process—often finding it more painstaking than anticipated. HiFello's tech stack includes leveraging data intelligence and automating engagement strategies to enhance agent productivity and lead conversion.

What were the initial startup costs for HiFello?

Seed Funding: HiFello raised about a $3 million seed round.

What was the growth strategy for HiFello and how did they scale?

Community Engagement and Brand Building

HiFello emphasized creating a strong community and brand presence by engaging with real estate agents and industry professionals. They organized events like free parties at conferences to attract and engage potential users. Such gatherings allowed them to network and gain visibility without significant advertising expenses. They also participated in podcasts and webinars to reach a broader audience. These activities created a sense of community and helped to establish HiFello as a respected brand in the real estate sector.

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Why it worked: Community events and brand-building efforts helped HiFello gain credibility and trust within the real estate industry. By focusing on networking and organic growth, they attracted users who were already entrenched in the industry and would likely benefit most from their platform.

Data-Driven Messaging and Conversion Funnels

HiFello made extensive use of data to optimize their marketing strategy. They collected data on user interactions and tailored their messaging to increase engagement and conversion. For instance, they would capture partial lead information (like addresses) during user interactions and then follow up with strategic direct mail campaigns. Their approach involved understanding user behavior and customizing follow-up messaging based on user actions, thereby boosting the likelihood of conversions.

Why it worked: This strategy allowed HiFello to interact with leads more intelligently and personally. By understanding the user's journey and customizing the messages accordingly, they maintained engagement and nudged potential clients down the conversion funnel, improving overall lead conversion rates.

Strategic Partnerships and Product Validation

By partnering with top real estate teams and using their platform as a testing ground for new features, HiFello was able to validate their product effectively. They leveraged this network to gain feedback and iterate their offerings to better meet user needs. Collaborating with experienced teams not only provided essential insights but also served as strong social proof for new users.

Why it worked: Partnering with established entities in the real estate space gave HiFello credibility and practical insights into user needs. This collaboration ensured they were continuously evolving their product, making it more appealing and useful to their target audience.

What's the pricing strategy for HiFello?

HiFello employs a dynamic pricing model with a free initial platform access, scaling to comprehensive plans averaging $300 per month, integrating advanced AI and real estate market tools.

What were the biggest lessons learned from building HiFello?

Strong Team Dynamics: HiFello emphasizes the importance of having a strong founding team. Recognizing personal strengths and weaknesses and having co-founders who complement each other is crucial. Open communication and trust within the team help resolve conflicts and foster a vibrant company culture.
Adapt and Pivot: The company initially started with a different concept but successfully pivoted to focus on software, which was a turning point for their growth. Being open to change and experimenting with product-market fit through constant feedback helped HiFello find its stride.
Leverage Data and Community: Integrating buyer leads into the HiFello system to generate seller opportunities highlights the importance of using existing data effectively. Building a community and leveraging social proof were pivotal in amplifying growth and engagement with minimal marketing spend.
Experiment Relentlessly: HiFello ran numerous experiments, from throwing free parties to text message campaigns and podcast appearances, to find what worked best for growth. Empowering team members to test new ideas helped them stay agile and discover innovative solutions.
Focus on Real Value: Instead of spending heavily on marketing from the outset, HiFello prioritized ensuring product-market fit, which allowed them to achieve significant ARR growth. Spending wisely and ensuring real value before scaling marketing helped drive substantial returns.