1,000+ Clever Hammock Line Names

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Updated: April 14th, 2025

So, you've come up with the perfect hammock brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your hammock brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best hammock brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your hammock brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Hammock Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of hammock brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy hammock brand name ideas

Divine Hammock
Count Hammock
Become Hammock
Prime Line
Linepad
Fond Line
Hug Hammock
Marvel Line
Jumper Hammock
Energise Line
Pod Line
Range Hammock
Valued Hammock
Circle Hammock
Omega Hammock
Relied Hammock
Typewriter Hammock
Linevio
Pak Hammock
Blank Hammock
Novus Line
Belief Hammock
Boost Line
Challenger Hammock
Huge Hammock
Shack Hammock
Pups Hammock
Eagle Line
Cannon Line
Revenant Hammock
Enrich Line
Grove Line
Mod Line
Ineffable Hammock
Habitat Line
Immense Hammock
Friend Hammock
Science Line
Legacy Line
Airborne Hammock
Regency Hammock
Patrol Line
Thorad Line
Shopper Line
Custom Line
Jet Line
Radiant Hammock
Geo Hammock
Phoenix Hammock
Magnificence Line
Treasure Hammock
Glamor Line
Arise Line
Curl Hammock
Admin Line
Snappy Line
Love Line
Gene Line
Affinity Hammock
Taffy Line
Dawn Hammock
Earth Line
Borrow Line
Joint Line
Adjust Line
Sheeny Line
Saturn Hammock
Bay Hammock
Nest Line
Shotgun Hammock
Consumer Line
Round Hammock
Laza Line
Torque Line
Control Hammock
Down Baseball Swing Trading Co
ShottedHammock
The Shotted Hummock
Hammocks Hammock
The Easy Golf Stroke
The Covered Couch
Satanic Hammock
Analytic Armchair Group
Settee Trading Co
SlowSwing
Phallic Hammock
Couch Trading Co
Wide Chaise Lounge Trading Co
LeftwardSwing
Downward Dangle Place
GracefulSwing
Dramatic Sweep
GiantSwing
Dark Mound Collective
Slight Swing Over
Knoll Spot
Armchair Co
Easy Dangle Trading Co
The Seasonal
Huge Hallstand
Dramatic
Short
TerminalSwing
Lounger Place
Ordinary Mound
Hummock Co
Sharp Swivel
The Broad Knoll
Pressure Baseball Swing Co
Cast Spot
The Big Baseball Swing
Rushy
Light Lounger
The Nearest
Fringed Mound Co
ShapedCouch
Deep Sofa Group
ComfortableHammock
Double Jive Collective
Smooth Swing Over
The Spare
Short Swing Out
Cushioned Bed Trading Co
Silken Hillock
Armchair Place
Sofa Collective
Full Golf Stroke Place
The Rushy Put
Golf Shot Place
Convertible Chaise
Slight Shift
Complicated Mound
Royal Cast Collective
Fringed Wicker Pro
Beautiful
GreenCouch
PeakSwing
Ragged Lounger Pro
Recliner Pro
Lumpy
ConvertibleCouch
Marked
Massive Dangle
Long Put Collective
Frame Place
CircularSwing
Banana Hammock
The Violent

Creative hammock brand name ideas

Hallock Hammock
Suspended Chaise Lounge
Pressure Baseball Swing Co
DoubleHammock
Cannock Hammock
The Broad Knoll
EmptyHammock
Armchair Co
Positive Get Around Place
The Shotted Hummock
EasySwing
NearestCouch
Nearby Recliner Co
DoubleSwing
The Soft
Put Group
Uncomfortable Sleeping Collective
The Upward
SlowSwing
Lilt Group
The Maritime
Comfy Sleeping
Graceful
Shotted Chaise Lounge
DramaticSwing
The Easy
Low Bed Spot
Long Armchair
Rhythmic Golf Stroke Trading Co
Hillock Trading Co
Broad Lounger
Cast Co
Terminal Sweep Spot
Standard Recliner Group
Back Dangle Spot
The Red
The Improvised
Sweep Collective
The Easy Golf Stroke
The Wild
Wooden Frame Co
OldHammock
Muscular
Rattan Hummock Pro
Thick Knoll
Fringed Mound Co
Tiny
Crude
Huge
Orange Armchair
Pre
Woven Recliner
Violent Sway Collective
The Splendid Bed
Lowly Bed
The Covered Sofa
Lounge Pro
SlightSwing
Wild Jive Trading Co
Smooth Swing Over
Red Cast
The Huge
Red Bed Collective
The Arm Dangle
The Battered
Rude Hummock Trading Co
OrangeCouch
Marked
Wicker Group
Improvised Knoll Place
Hillock Spot
Makeshift Mound Group
Fringed
Patient Put Trading Co
The Steady Dangle
Double Lounger Trading Co
Dangle Collective
The Made Wicker
The Deep
The Comfy Cast
Net
Single Lounger Group
FringedHammock
Rough Sleeping Pro
Drop Trading Co
Drop Collective
Samet Hammock
Rattan
The Rattan
Brazilian
Terminal Dangle Spot
The Marked Lilt
Leftward Lilt Collective
Favorite
Convertible Armchair Collective
Smooth Strike
The Beige
Coastal
The Broad
Convertible Coach
Steady Swing Music
PlasticCouch
Redact Place
Bed Group
The Cushioned
Cushioned Causeuse
The Nearby
The Sectional
The Long Settee
PositiveSwing
Silken Couch Group
CoolHammock
Beautiful Couch Spot
Baseball Swing Pro
RichHammock
The Covered
Pressure Golf Shot Trading Co
Old Hillock Pro
Baseball Swing Spot
Sweep Pro
Dramatic Sweep
The Shady
Chaise Lounge Spot
Sway Collective
Sway Place
The Luxurious Put
Knoll Group
Violent
The Brazilian
Slight Shift
The Shaped
Front Lilt
Patient Armchair Place
ShadyHammock
Dramatic
Golf Stroke Trading Co
Purple Lounge Place
The Pavlovian Hummock
Soft Cast Trading Co
Classic Hammock
Rough Sack Spot
Slight Seesaw
StaveHammock
Coastal Hillock
ComplicatedHammock
Convertible Chesterfield
NiceHammock
The Green

Learn more about starting a hammock brand:

Where to start?

-> How much does it cost to start a hammock brand?
-> Pros and cons of a hammock brand

Need inspiration?

-> Other hammock brand success stories
-> Marketing ideas for a hammock brand
-> Hammock brand slogans

Other resources

-> Hammock brand tips

Funny Hammock Brand Names

The Brazilian
Steady Sway
The Smooth
Terminal Get Around Co
Miserable
Divan Trading Co
Redact Trading Co
Bed Pro
Live Recliner Pro
PressureSwing
Dark Hillock Pro
Positive Get Around Co
The Definite
The Splendid Bed
Smooth Swivel
Seasonal Setback
The Worn Cast
Slow Swing Out
RoughCouch
Improvised
OldHammock
The Wet
Hummock Pro
Full Jive
Slow Strike
Violent Sway Collective
Wicker Group
Nearby Recliner Co
Comfortable Coach
The Nearest
NightlyCouch
Downward Dangle Place
Rattan Sack
Sharp Sweep
Sack Pro
Out Sofa
Lumpy
Splendid Cast Collective
Double Couch Co
SilkenCouch
Hydric Hospital Corner
The Mossy
Forward Baseball Swing
Favorite
The Patient Frame
Silken Hillock
Long Put Collective
Back Dangle Spot
Luxurious Sleeping
Comfy Cast
HalfHammock
The Psychoanalytic
Soft Sleeping Spot
Fanatic Hammock
Silken Frame Collective
LonelyCouch
Wild Jive Trading Co
The Battered
Upward
Rhythmic
Ragged
Half Hallstand
Fringed Mound Co
ComplicatedHammock
Violent Dangle Spot
The Muscular
Settee Collective
Giant Golf Shot
The Lumpy
ShottedHammock
The Improvised
The Shaped Sofa
Bannock Hammock
The Bamboo
Satanic Hammock
MiserableCouch
Downward
The Pavlovian
Mound Pro
Front Sweep
RedCouch
Pressure
LongSwing
Mound Co
Convertible Camp Chair
ViolentSwing
UpholsteredCouch
Slow Spin
Golf Stroke Spot
The Ragged
The Beautiful Chaise Lounge
PsychoanalyticCouch
PerfectSwing
Cushioned Chaise
Downy Sleeping Pro
Brazilian Sofa Co
Slung
Sofa Group
Huge Sofa
Lounge Pro
Redact Place
Purple Lounge Place
Hamate Hammock
The Broad
Sharp
The Miserable Sleeping
The Nice Sofa
Soft
Short Sway
Huge Hot Tub
Next Sofa Place
Shady
Convertible Coach
The Quiller
Marked
Circular
Slung Wicker Group
Rough Lounge Collective
HydricHammock
DeepCouch
The Red
EmptyHammock
Marked Sweep
The Shaped
The Perfect Baseball Swing
Grassy Redact Place
Half Hospital Bed
GreenHammock
Mammoth Hammock
Couch Place
Plastic Settee Collective
Red Redact Place
Broad
The Splendid
The Yellow
Cushioned Cot
Rude Cast Place
Lounge Place
Short Seesaw
ImprovisedHammock
Flowered Cast
The Positive
Convertible Camp Bed
NiceHammock
Comfy Cot
Steady Strike
Peak
Netted

Cool hammock brand name ideas

Frame Spot
Lounger Group
Short Seesaw
The Miniature
The Improvised Sofa
Muscular
Steady Sway
The Battered
GiantSwing
The Big
Turfy Knoll
ShabbyCouch
Half Hillock
Sway Place
PreSwing
Couch Place
Enormous Redact Pro
AnalyticCouch
Smooth Setback
Nearest Lounger Group
Green Armchair
Cast Place
Native Wicker Co
Nice Couch Pro
DramaticSwing
Put Collective
Steady Swing Out
Steady
Sway Collective
Silken Frame Collective
Nice Redact Co
Covered Cast
MossyCouch
Hallock Hammock
WoodenCouch
Slung Lounger Pro
Next Sofa Place
Botanic Hammock
Steady Swing Music
Royal Cast Collective
SmoothSwing
Golf Stroke Trading Co
Cushioned Chesterfield
Brown Sleeping Place
Huge Hummock Pro
Big Lilt Pro
The Miniature Sofa
Empty Mound Pro
Satanic Hammock
Forward Baseball Swing
Hydric Hemlock Tree
MuscularHammock
Hummock Pro
RudeHammock
Hillock Co
The Steady
Knoll Collective
Miserable
Lilt Spot
GoldenCouch
The Rattan
GreenHammock
The Deep
Comfy Chair
OrangeCouch
MaximumSwing
The Quiller
StaveHammock
Armchair Collective
Armchair Spot
Smooth Strike
Broad Settee Place
The Hard
Drop Group
Sleeping Trading Co
Net
Makeshift Mound Group
Convertible Cast
Big Sofa Pro
LeftwardSwing
CrudeHammock
Seasonal
Fringed Mound Co
Settee Group
DoubleSwing
Marked
Low Bed Trading Co
Glossy
Sharp Swing Over
The Upward Sway
Put Spot
Chaise Lounge Pro
Huge Headboard
Restless Cast Group
The Perfect Sway
Threadbare Sleeping
Mammon Hammock
Free Lilt
Splendid Cast Collective
Stave Hummock Collective
Manic Hammock
Gentle
Slow Swing Out
Sudden Drop
The Green Sofa
PlasticCouch
Superior
Hydric Hospital Bed
Analytic Armchair Group
The Comfy Cast
Upholstered Sofa Spot
Cut Pro
Mound Pro
Deep Sofa Group
Long
Hamate Hammock
Dark
Divan Co
Out Lounge
Covered Chesterfield
The Leftward
Splendid Cast Trading Co
Recliner Co
Downward
Lilt Trading Co
Sack Pro
Full Jive Collective
Huge Hospital Bed
Knoll Group
Hispanic Hammock
Settee Pro
Couch Collective
Comfy Causeuse
Knoll Pro
Forward
Beautiful Couch Spot
Full Lilt Pro
Convertible Causeuse
Powerful Sway Group
Full Golf Stroke Place
Huge Hospital Corner
Hydric Hot Tub
RapidSwing
Sofa Group
Dark Hillock Pro
Cushioned Camp Bed
Solitary Armchair Group
The Marked Golf Stroke

Unique hammock brand name ideas

Barrack Hammock
Drop Pro
The Easy Golf Stroke
Massive Jive
Sofa Place
The Pressure Golf Shot
Circular
Downy Sleeping Pro
Soft Cast Trading Co
Bridal
Half Hot Tub
The Maritime
The Solitary
Terminal Baseball Swing Co
The Yellow
The Rushy Put
Rappahannock Hammock
The White Sack
Ragged Lounger Pro
Western Baseball Swing Spot
FreeSwing
The Old Cast
Comfy Sleeping
Half Huge
Lounge Trading Co
The Ragged
Downy Put
Sudden Sway
EnormousCouch
Indian Chaise Lounge Trading Co
Hillock Collective
Gray
The Nightly Sofa
SuspendedHammock
Sharp Shift
RushyCouch
The Mossy
The Red
Worn Settee Co
Lounge Co
Plastic Settee Collective
The Nearby
SuddenSwing
Rich Settee Place
Lounge Group
Haddock Hammock
GentleSwing
Dense
BackSwing
The Uncomfortable Sofa
Beige Lounge Spot
Cassock Hammock
The White
Easy
Short Sweep
Yellow
MarkedSwing
Low Hummock Pro
Flowered Settee
Bridal Put
Gamet Hammock
Wide Frame
Aerodynamics Hammock
The Giant Golf Stroke
Redact Pro
Cushioned Coach
Convertible Chaise Longue
Dark Sofa
Rattan Wicker
Long Cast Place
The Covered Sofa
Glossy Knoll
LowlyCouch
The Analytic
Titanic Hammock
CircularSwing
The Giant
Torn
Sweep Pro
Own Sofa Place
The Psychoanalytic
Sweep Group
Short Sway
The Broad Knoll
The Splendid
Slow Lilt Group
The Nice Sofa
SharpSwing
Sharp
Tropical
Seasonal Cut
NuptialCouch
Next
Convertible Coach
Cut Spot
Massive Dangle
Put Group
Beige Divan Collective
Battered Sleeping Pro
Slow Spin
Upward
Comfy Chesterfield
Mound Co
Covered
The Rhythmic
Room Bed
Chaise Lounge Spot
Worn
The Lonely
Room Bed Trading Co
Improvised Knoll Place
The Luxurious
Beautiful Divan
Complicated Recliner Trading Co
The Maximum Golf Stroke
Golf Shot Group
Front Baseball Swing Trading Co
The Ratty Sofa
The Battered Lounge
Terminal Dangle Spot
Maximum Jive
ShapedCouch
Get Around Pro
The Thick Knoll
The Slow
Gentle Lilt
Red Mound Pro
Smooth Swing Out
Quiller
The Full
Hydric Hangnest
Favorite
Phallic Hammock
Wide Lounger
LiveHammock
Western
Samet Hammock
Cushioned Causeuse
The Enormous Sofa
Dark Mound Collective
NearestCouch
Sharp Swing Music
Get Around Group
Classic Hammock
Cool Wicker Place
BeautifulCouch
Single Lounger Group
Pressure

Cute hammock brand name ideas

Lilt Group
The Sudden
The Indian
The Smooth
The Steady Dangle
Hydric Hummock
The Back Golf Stroke
BlueHammock
Favorite Sack
RedCouch
Single Wicker Pro
Royal Divan Collective
Quick Cut Spot
Convertible Chaise Lounge
Mammal Hammock
The Sudden Sway
Big Sofa
The Next
Positive Jive Co
Quick
Overstuffed
Comfortable
PowerfulSwing
Amyx Hammock
The Lonely Sleeping
Wide
Slight Shift
The Comfortable
Smooth Swing Over
Lounge Collective
Cammock Hammock
Convertible Cot
HalfHammock
The Massive
Shaped Put Co
The Huge Chaise Lounge
Cushioned Camp Chair
Soft Redact Spot
OldHammock
Nearby Lounger Trading Co
LonelyCouch
Wild
Brown
ComplicatedHammock
Brazilian
Gray Settee Trading Co
SilkenCouch
Baseball Swing Group
Sharp Seesaw
Pressure Baseball Swing Co
Live Recliner Pro
Slow Swing Over
Huge Hot Tub
Maritime Lounger
Slung Sack
Static Hammock
Redact Collective
The Favorite
Golf Shot Co
SeasonalSwing
Powerful Golf Shot Trading Co
The Covered Couch
Double
The Bridal Put
Stomach Hammock
Miniature
Shaddock Hammock
Smooth Sweep
The Powerful
Small Bed
The Soft
Dangle Group
FringedHammock
LightHammock
Wooden
Huge Hummock
Half Hangbird
Divan Trading Co
Rough Sack Spot
Sleeping Spot
The Shady
Pressure Jive Spot
The Luxurious Put
Wicker Trading Co
Sudden Jive Pro
Settee Collective
Stave Recliner Collective
EasySwing
The Lowly Lounge
CoveredHammock
Lowly Bed
Shaded
Full
Low Bed Spot
Covered Chaise Lounge
The Nearest Couch
Covered Causeuse
The Sharp Golf Stroke
The Wide
Bamboo Divan Co
The Mighty
RoughHammock
Battered
Redact Group
Hummock Co
Bed Place
Comfy Cast
The Broad
Slung
White Recliner Place
Fine Hummock Spot
Full Jive
The Splendid Sofa
Havoc Hammock
Live Chaise Lounge Place
Silken Hillock
Bed Group
Slight Swivel
Recliner Spot
Wicker Pro
BackwardSwing
The Terminal
ArmSwing
Steady Setback
Worn Sleeping Pro
Sway Group
Humble Cast Place
Luxurious Sleeping
BrownCouch
Red Redact Place
The Pre
The Empty Recliner
Sleeping Place
Narrow Sleeping Co
Shabby Frame
Own
Baseball Swing Place
The Seasonal
Maximum
Nanak Hammock
Ordinary Mound
Recliner Pro
Little
Comfortable Coach
Lilt Collective
Perfect Baseball Swing Pro
The Arm Dangle
The Slight

Clever hammock brand name ideas

The Perfect Baseball Swing
Purple Lounge Place
The Shady Wicker
Frame Trading Co
The Plastic
The Rough Bed
Large Frame Trading Co
Beautiful
The Plastic Bed
Paddock Hammock
ConvertibleCouch
Maritime Sack Collective
Lounge Pro
Huge Hemlock Tree
Hydric Hangbird
Mighty
Sudden Swing Over
Shady Recliner Spot
Red Bed Collective
Front Lilt
The Gentle Cut
Baseball Swing Spot
Standard Sofa Trading Co
Steady Strike
Woven Mound Place
Light Lounger
The Luxurious Sleeping
CoolHammock
Wooden Golf Shot Co
Fanatic Hammock
Hillock Spot
Pressure Get Around
Slow Swing Music
Sudden Swivel
Powerful Baseball Swing
Shotted
The Live
Satanic Hammock
Settee Trading Co
GreenCouch
Red
Bed Spot
Cast Group
Comfortable Chair
Quick Cut Pro
Silken Hummock Pro
The Bamboo
QuickSwing
Cushioned Bed Pro
Soft
Old Mound
Wild Jive Trading Co
The Improvised
The Sleepless Bed
Violent
The Victorian Bed
Convertible Armchair Collective
The Dramatic Dangle
Positive Get Around Co
Mesh
Comfortable Cast
Graceful
Light Chaise Lounge Trading Co
Traffic Hammock
Brazilian Wicker Collective
Definite Drop
UpholsteredCouch
Covered Cot
Terminal Get Around Co
The Forward
Patient Armchair Place
Cut Trading Co
Huge Hangbird
Marked Sweep
The Gentle
The Shaped Sofa
The Golden
The Woven Couch
Knoll Co
Made Knoll Spot
The Dramatic
Ragged
Sudden Spin
Backward Golf Shot Spot
UpwardSwing
Put Co
SteadySwing
Sharp Get Around Pro
Thick Knoll
OrdinaryHammock
PositiveSwing
Red Lounge Co
Hummock Spot
Pre
Out Sofa
Huge
Narrow Sofa Pro
Huge Hangnest
FaintingCouch
SlowSwing
The Western
Lounger Collective
GrayCouch
The Long
Lumpy
The Cushioned
Matic Hammock
Red Cast
Big
The Native
BeautifulHammock
HugeCouch
SilkenHammock
Mossy Put
Huge Golf Shot
Knoll Trading Co
Live Recliner Spot
The Narrow Couch
GracefulSwing
Shady
The Wooden Frame
Redact Place
LittleHammock
Short Swing Over
Half Sack Pro
Terminal Dangle Co
The Thick
Sleepless Lounge
Striped
The Lowly
Comfy Camp Chair
The Splendid Bed
Slight Sweep
Mesh Lounger Trading Co
Silken Chaise Lounge
Cushioned Cast
Leftward Lilt Collective
The Nearby Sack
The Nearest Bed
Sofa Co
NearbyHammock
Steady Spin
NightlyCouch
Nice Armchair Co
Jive Pro
The Comfy
The Huge
BigSwing

Best hammock brand name ideas

Sudden Seesaw
Knoll Place
LowCouch
Silken Couch Group
Sleeping Collective
Complicated Mound
Short Shift
Seasonal Sway
ComfortableCouch
NiceHammock
The Down
Restless Put
The Empty
Green Sleeping Trading Co
The Threadbare Settee
Rattan Sack
The Half
Cast Co
The Dark
Steady Swing Over
Pressure Golf Shot Trading Co
The Pavlovian
ShadyHammock
The Nice Sleeping
Rough Sleeping Pro
Fine Mound Spot
Wet
Mechanic Hammock
MiserableCouch
Easy Dangle Trading Co
Long Sway Co
The Mesh
Sudden Setback
The Violent
Nearby Lounge
EmptyHammock
Drop Collective
Knoll Spot
The Standard
The Convertible
The Spare Lounger
SuperiorHammock
Half Hummock
Thick Knoll Pro
Full Dangle
The Rough Mound
Lonely Sleeping
EmptyCouch
Seasonal Swing Over
Golf Stroke Spot
Hydric Huge
Slow Sway Group
SlungHammock
The Cool Recliner
Free Golf Shot Group
The Crude
Lonely Divan Trading Co
Rushy
Deep Put
The Beige
Mammoth Hammock
Golf Shot Place
The Maximum Sweep
Drop Trading Co
Big Cast
Uncomfortable Cast Trading Co
Cast Spot
The Narrow
The Rich Wicker
Patient Put Trading Co
Threadbare
Golf Shot Collective
The Psychoanalytic Divan
HardCouch
Blue Lounge
Ragged Couch Spot
Spare
Comfy
Sweep Trading Co
Suspended
Uncomfortable Sleeping
Definite
Long Put Collective
LowHammock
Smooth
Frame Place
The Nearest
The Sectional
Dangle Spot
Hydric Hospital Corner
Psychoanalytic
HugeSwing
Circular Golf Stroke Place
The Nice
HydricHammock
Sofa Collective
The Shaped
Dark Sleeping Collective
BambooCouch
BigHammock
Hillock Place
Jive Place
The Royal Divan
Dangle Place
Get Around Place
The Shaded
Broad Sleeping Spot
Mound Spot
Victorian
The Worn Cast
SlightSwing
The Pavlovian Hummock
DenseHammock
Comfortable Chaise
Coastal
The Long Settee
RaggedHammock
Lilt Place
Spare Chaise Lounge Trading Co
Comfy Cot
Armchair Pro
Purple Cast Trading Co
The Nearby Frame
Smooth Sway Pro
Green
The Warm
Indian
Marked Golf Shot Place
Sharp Sweep
Gentle Get Around Trading Co
LargeHammock
Cushioned Bed Trading Co
Suspended Chaise Lounge
Covered Camp Chair
Double Jive Collective
Seasonal Setback
The Light Hummock
Hammocks Hammock
DoubleHammock
The Steady Sway
Gammon Hammock
Sharp Swivel
Smooth Swivel
The Short Sweep
Cannock Hammock
Big Hillock Co
Sweep Collective
Rhythmical Golf Stroke Pro

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Hammock Brand:

Simple is always better

This means a few different things. Your hammock brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your hammock brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Hammock Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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