1,000+ Creative Freelancer Platform Names

Updated: January 19th, 2023

So, you've come up with the perfect freelancer platform idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your freelancer platform stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best freelancer platform ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your freelancer platform.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Freelancer Platform Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of freelancer platform name ideas for free using our business name generator and instantly check domain availability.

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Ideas

Catchy freelancer platform name ideas

  • Divide Freelancing
  • Tender Freelancing
  • Drive Freelancing
  • Essence Freelancing
  • Circles Freelancing
  • Joint Freelancing
  • Max Freelancing
  • Sharing Freelancing
  • Blood Freelancing
  • Nebula Freelancing
  • Post Freelancing
  • Accelerate Freelancing
  • House Freelancing
  • Plants Freelancing
  • Mantra Freelancing
  • Design Freelancing
  • Exteriors Freelancing
  • Scent Freelancing
  • Floral Freelancing
  • Lamp Freelancing
  • Elysian Freelancing
  • Bud Freelancing
  • Trap Freelancing
  • Experience Freelancing
  • Anga Freelancing
  • Ricochet Freelancing
  • Rale Freelancing
  • Thimble Freelancing
  • Iconic Freelancing
  • Ethical Freelancing
  • Charm Freelancing
  • Massive Freelancing
  • Brahma Freelancing
  • Triumph Freelancing
  • Dainty Freelancing
  • Dope Freelancing
  • Sunset Freelancing
  • Lounge Freelancing
  • Mammoth Freelancing
  • Adjust Freelancing
  • Hummingbird Freelancing
  • Dusk Freelancing
  • Relax Freelancing
  • Drift Freelancing
  • Smarter Freelancing
  • Magnet Freelancing
  • Guild Freelancing
  • Origin Freelancing
  • Twist Freelancing
  • Interactive Freelancing
  • Buster Freelancing
  • Palace Freelancing
  • Vision Freelancing
  • Lit Freelancing
  • Pico Freelancing
  • Akimbo Freelancing
  • Boss Freelancing
  • Barefoot Freelancing
  • Pro Freelancing
  • Gain Freelancing
  • Ara Freelancing
  • Miner Freelancing
  • Host Freelancing
  • Action Freelancing
  • Transit Freelancing
  • Reinvent Freelancing
  • Viol Freelancing
  • Nature Freelancing
  • Stardust Freelancing
  • Reflex Freelancing
  • Immersive Freelancing
  • Strategy Freelancing
  • Blueprint Freelancing
  • Creator Freelancing
  • Speed Freelancing
  • Proof Freelancing
  • Yantra Freelancing
  • Home Freelancing
  • The Legal Take
  • Excellent Mercenary
  • The Price Sign On
  • Accessible Webcast
  • Social
  • Successful Homepage
  • The Underlying
  • Contracts Contract
  • Conditional Concentrate
  • The Secure
  • Collective Cut
  • Useful Webpage Co
  • Collective Contrat
  • Take Trading Co
  • The Excellent Freedom
  • The Little Freedom
  • ComprehensiveWebsite
  • The Dollar
  • Public Portal Co
  • Hard drive Website
  • Lntemet Webpage Pro
  • Year Fee Trading Co

Creative freelancer platform name ideas

  • Live Portal Trading Co
  • 30 40 Casual
  • Marital
  • Excellent Mercenary
  • Seasonal Group
  • UnilateralContract
  • The Fixed
  • Simple
  • Casual Group
  • The Solemn Compact
  • The Based Site
  • Year Fee Trading Co
  • Accompanying Homepage
  • Literary Independant Spot
  • Inexperienced Self Employed Person Co
  • Official Web
  • Successful Homepage
  • West side Website
  • Self Employed Collective
  • The Own Page
  • Solemn Fee Group
  • The 20 40 Paid
  • Independant Spot
  • 30 40 Independant Pro
  • PsychologicalContract
  • Mere Shorten Pro
  • Contracts Contract
  • The Professional
  • Customized
  • The Dollar
  • Portal Spot
  • LegalContract
  • Crafty Temporary Place
  • Wonderful Web
  • Little Temporary Group
  • The More
  • Page Trading Co
  • Mutual
  • Ordinary Concentrate
  • Redesign Website
  • Implied Compact
  • Therapeutic
  • Take Spot
  • New Temporary
  • The Underlying
  • Optimal Sign Spot
  • AttractiveWebsite
  • FixedContract
  • Enterprising Self Employed
  • Explicit Concentrate Collective
  • Extensive Online Spot
  • The Sophisticated
  • Civil Condense
  • Wonderful Webform
  • Collective Compact
  • The Effective Sites
  • Extensive Webcast Spot
  • Civil Constrict
  • Particular
  • Useful Webpage Co
  • Voluntary Concentrate Co
  • Enforceable Get Pro
  • Customized Site
  • Popular
  • Time Independent Collective
  • Little
  • The Based Webpages
  • Explicit
  • The Temporary
  • FreeWebsite
  • The Implicit Fee
  • Extensive
  • Homepage Co
  • Quasi
  • Winning Webform
  • 5 10 Mercenary Co
  • 20 50
  • Voluntary
  • Month
  • The Successful Portal
  • The Sub
  • Careless
  • Young Independent Group
  • New Web Group
  • Individual Paid Pro
  • Careless Employed Place
  • Alleged Shorten Pro
  • The Occasional
  • Realize Website
  • The Unilateral
  • Webpage Pro
  • The Successful Seasonal
  • OnlineWebsite
  • Crafty Independent Pro
  • Cut Spot
  • The Typical Online
  • MainWebsite
  • The 30 50 Mercenary
  • The Personal Webcast
  • Driven

Learn more about starting a freelancer platform:

Where to start?

-> How much does it cost to start a freelancer platform?
-> Pros and cons of a freelancer platform

Need inspiration?

-> Other freelancer platform success stories
-> Marketing ideas for a freelancer platform
-> Freelancer platform slogans

Other resources

-> Profitability of a freelancer platform
-> Freelancer platform tips

Funny Freelancer Platform Names

  • The Dynamic
  • 20 40 Mercenary
  • Undertake Co
  • Site Spot
  • Enforceable Get Pro
  • The Effective Sites
  • Political Casual Pro
  • Solemn Abridge Trading Co
  • 20 50 Independent
  • Commercial Concentrate
  • The Excellent Freedom
  • Commercial Compact
  • Independent Mercenary Pro
  • Social Fee
  • Abridge Co
  • Winning Web Based
  • Detached Contract
  • Year Fee Trading Co
  • Year Sign On Collective
  • The Underlying
  • Inside Website
  • Seasonal Spot
  • The Ordinary
  • 20 40
  • Westside Website
  • Careless Independent
  • Unwritten Undertake
  • The Careless
  • Executory Fee Co
  • Wombat Contract
  • Webpages Spot
  • Helpful Sites Co
  • The Valid Abridge
  • Remand Freelance
  • Freedom Trading Co
  • Winning Www
  • Relevant Webpages Pro
  • TermContract
  • SpecificWebsite
  • Impressive
  • Successful Homepage
  • SuccessfulWebsite
  • Explicit
  • Particular
  • Mercenary Place
  • The Popular Webcast
  • Alive Website
  • Ordinary Concentrate
  • OwnWebsite
  • Professional
  • MainWebsite
  • Careless Employed Place
  • The Price
  • Comprehensive Portal Place
  • Webpage Place
  • Time Independent Collective
  • AccessibleWebsite
  • EducationalWebsite
  • Conditional
  • Nonfat Contract
  • Excellent Mercenary
  • Collective Contrat
  • MereContract
  • FreeWebsite
  • Void Cut
  • CurrentWebsite
  • Caveat Contract
  • New Internet Pro
  • The Executory
  • 30 50 Mercenary Spot
  • Cut Pro
  • Take Collective
  • Seasonal Group
  • Civil Undertake Group
  • The Excellent Paid
  • Undertake Group
  • Little
  • Homepage Place
  • The Implicit Fee
  • Wonderful Www
  • Portal
  • Public Webpages Trading Co
  • The Lease
  • The Free Get
  • Prime
  • Effective
  • The More
  • The Social
  • Excellent Temporary Place
  • Optimal Sign Spot
  • The Public
  • Above Webcast Spot
  • The Time
  • Popular
  • 5 10
  • Sophisticated
  • EnterprisingFreelance
  • Crafty Seasonal
  • The Crafty
  • Drop back Contract

Cool freelancer platform name ideas

  • Outside Website
  • Year Sign Spot
  • Sites Co
  • Realize Website
  • The Excellent Self Employed
  • WinningWebsite
  • Explicit Sign On
  • Simple Abridge Group
  • The 20 50 Employed
  • Online Website
  • Related Internet Spot
  • Solemn
  • The Successful Portal
  • AboveWebsite
  • InteractiveWebsite
  • Undertake Place
  • DollarContract
  • The Time
  • Caroline Website
  • Entire
  • YoungFreelance
  • Public Webpages Trading Co
  • Corporate Webpage
  • ComprehensiveWebsite
  • The Dynamic
  • Explicit
  • Portal
  • Conditional Contrat
  • 20 50 Independent
  • Winning Web
  • Casual Trading Co
  • CraftyFreelance
  • 30 40 Casual
  • Collective Cut
  • 25 40 Self Employed Person Co
  • Wonderful Webpages
  • Site Pro
  • Get Group
  • Annual
  • OwnWebsite
  • ParliamentaryWebsite
  • Site Place
  • Remand Freelance
  • Enforceable Undertake Co
  • Concentrate Co
  • OnlineWebsite
  • Wombat Contract
  • Useful Page Co
  • 30 50 Mercenary Spot
  • Alleged Shorten Pro
  • The Largest
  • Successful Online Co
  • New Web Group
  • Enforceable
  • Sign On Place
  • Take Co
  • CivilContract
  • The Static
  • Lntemet Webpage Pro
  • Inexperienced Self Employed Group
  • Lntemet
  • Freedom Collective
  • The Portal
  • Young Independent Group
  • The 20 40 Paid
  • Live Page
  • The 20 40
  • Impressive
  • The Friendly
  • Commercial Compact
  • Professional Seasonal Spot
  • The Optimal Concentrate
  • Winning Webpage
  • The More Independent
  • Year Sign On Collective
  • The Little
  • The Free Get
  • The Executory
  • Enterprising
  • NewFreelance
  • Official Web
  • OfficialWebsite
  • Professional
  • ConditionalContract
  • The Related
  • Web Place
  • Demands Freelance
  • Flapped Contract
  • 20 40 Employed Pro
  • The Language Web
  • Fixed Sign On Pro
  • Voluntary Concentrate Co
  • Sites Collective
  • Tampax Contract
  • The Mere Cut
  • LeaseContract
  • Abridge Co
  • Driven Portal Spot
  • PermanentContract
  • LittleFreelance

Unique freelancer platform name ideas

  • Void Fee
  • Independant Pro
  • Simple Take Trading Co
  • Related Web Spot
  • The Implied
  • The Prime
  • CommercialContract
  • FixedContract
  • The Excellent Independant
  • Term Sign On Pro
  • Concentrate Collective
  • Top hat Contract
  • More Independent Trading Co
  • Price Compact Trading Co
  • The Explicit
  • Cut Collective
  • Bilateral
  • Mere Shorten Pro
  • New Online
  • Accessible
  • Wrapped Contract
  • Conditional Concentrate
  • MaritalContract
  • Excellent Sites Spot
  • Crafty Freedom Co
  • The Implicit Cut
  • Webcast Group
  • Inexperienced Self Employed Person Co
  • Winning Widget
  • Independent Pro
  • The Valid Abridge
  • UnilateralContract
  • Ordinary Concentrate
  • The Simple
  • Through my life Website
  • The Professional Paid
  • Therapeutic
  • 2540Freelance
  • Entire Shorten
  • Special
  • The Political Self Employed
  • Winning Www
  • The Impressive Internet
  • Sophisticated
  • Informative Internet
  • Free
  • LegalContract
  • IndividualFreelance
  • Customized
  • FriendlyWebsite
  • Conditional Contractual
  • CustomizedWebsite
  • Page Pro
  • The Interesting
  • The More
  • Syntax Contract
  • Educational Webpage
  • The Personal Webcast
  • The Solemn Compact
  • The Accessible Portal
  • Undertake Pro
  • Employed Trading Co
  • Young Seasonal Co
  • The Ordinary
  • The Excellent
  • Site Co
  • The Dollar Sign
  • Written Fee
  • Commercial Shorten Place
  • Kick back Contract
  • Redesign Website
  • Sign Place
  • Commercial Cut Collective
  • The Social
  • Optimal Sign Spot
  • Implicit
  • Winning
  • LargestWebsite
  • Individual Self Employed Person
  • Homepage Place
  • The Own Page
  • Web sites Website
  • Decide Website
  • The 25 40
  • Take Collective
  • Own Self Employed Group
  • Apologize Website
  • Survive Website
  • Psychological Concentrate
  • Helpful Sites Co
  • The Year
  • Based Portal Group
  • The Underlying
  • Format Contract
  • Optimal
  • The Special
  • Inexperienced Mercenary Place
  • The Based Site
  • Careless Employed Place
  • Tapped Contract

Cute freelancer platform name ideas

  • Wonderful Web
  • Political Independant Place
  • 30 50 Paid
  • Marital
  • The Formal Undertake
  • 30 50 Seasonal Spot
  • Who tracts Contract
  • The Young
  • More Independant Place
  • SpecificWebsite
  • Collective Concentrate
  • Lapped Contract
  • Voluntary
  • Sign On Collective
  • AttractiveWebsite
  • Optimal Take Group
  • Political Mercenary Collective
  • Individual
  • Lntemet Web Pro
  • The Free Webcast
  • Winning Webform
  • Webpage Spot
  • The Portal Homepage
  • Freehand Freelance
  • The Original
  • Winning Web Based
  • New Paid Collective
  • Collective Sign On Place
  • The Temporary
  • Extensive Online Spot
  • Conditional Commitment
  • EducationalWebsite
  • Internet
  • The Based Webpages
  • Binding Fee Collective
  • Mere Get Co
  • Relax Freelance
  • Self Employed Place
  • Self Employed Person Co
  • Crafty Temporary Place
  • Quasi Undertake Co
  • Collective Compact
  • Shorten Spot
  • Online Spot
  • Online Trading Co
  • Crafty Independent Pro
  • The Little Freedom
  • Useful Page Collective
  • Excellent
  • Social Fee
  • The Static Online
  • Winning Webpages
  • Typical
  • Turnpike Website
  • Individual Mercenary Co
  • Bilateral Take Spot
  • The Parliamentary
  • Come by Website
  • The Customized Sites
  • 20 50 Paid
  • OwnFreelance
  • The Sub Take
  • Temporary Take Pro
  • Temporary Get Pro
  • Social Concentrate Trading Co
  • The Implicit
  • Political Self Employed
  • The Language
  • Abridge Group
  • Independant Place
  • Live Portal Trading Co
  • Marital Compact Trading Co
  • Zodiac Contract
  • MainWebsite
  • Fake
  • Commercial Contrat
  • Legal Take Spot
  • Implied Undertake Spot
  • Official Webcast
  • The Crafty
  • Explicit Concentrate Collective
  • Occasional Casual Spot
  • The Political Paid
  • Relevant Page
  • Social
  • The Useful
  • Accessible Webcast
  • The Commercial
  • The Innovative
  • Collide Website
  • Initial
  • Take Place
  • Above Webcast Spot
  • Internet Web
  • New Temporary
  • Explicit Abridge
  • 3050Freelance
  • Quantify Website
  • The Unilateral Fee
  • New

Clever freelancer platform name ideas

  • Unwritten Undertake
  • Site Collective
  • Take Spot
  • The Lease Compact
  • The Global
  • Particular
  • The Secure Page
  • Optimal Compact
  • Commercial
  • GlobalWebsite
  • Void
  • 25 40 Self Employed
  • 30 40 Independant Pro
  • Internet Co
  • 2040Freelance
  • Webcast Spot
  • The Price Abridge
  • The Written
  • Fee Place
  • The Corporate
  • TermContract
  • The Portal Internet
  • Winning Wikipedia
  • The Pre
  • Online Sites
  • Extensive Webcast Spot
  • UseWebsite
  • Webcast Pro
  • Undertake Group
  • InterestingWebsite
  • Laundromat Contract
  • Wonderful Webpage
  • The Lucrative Abridge
  • Typical Undertake Trading Co
  • OccasionalFreelance
  • Civil Undertake Group
  • 20 40
  • Civil Undertake
  • Void Undertake Trading Co
  • The Careless
  • Inexperienced Independant
  • Attached Contract
  • TemporaryContract
  • Independant Spot
  • The Little Mercenary
  • Young
  • Little Temporary Group
  • High jack Contract
  • Sub Abridge Co
  • Webpage Collective
  • Solemn Fee Group
  • Inside Website
  • The 30 50 Mercenary
  • Commercial Sign On
  • Literary Paid Spot
  • Collective Contrat
  • Void Take Group
  • Individual Casual
  • The Separate Sign On
  • Wonderful Online Co
  • Mercenary Place
  • Westside Website
  • Cut Trading Co
  • Own
  • The New
  • The Successful Seasonal
  • Conditional Constrict
  • Independent Mercenary Pro
  • Self Employed Person Group
  • The Enforceable
  • Webpages Spot
  • EntireContract
  • Cut Place
  • The Permanent Undertake
  • Voluntary Sign Trading Co
  • Time Seasonal
  • Solemn Abridge Trading Co
  • Wonderful Webcast
  • Useful Webpage Co
  • PortalWebsite
  • Excellent Temporary Place
  • Device Website
  • Lucrative
  • Seasonal Trading Co
  • ExplicitContract
  • SuccessfulWebsite
  • LanguageWebsite
  • Political
  • The Lntemet Page
  • Fee Spot
  • The Unilateral Sign
  • Enforceable Get Pro
  • Psychological Cut
  • ProfessionalFreelance
  • The Occasional Seasonal
  • Abridge Trading Co
  • Prime Take
  • The Public
  • The Marital
  • Align Website

Best freelancer platform name ideas

  • Public Portal Co
  • The 5 10
  • Ordinary
  • Temporary Collective
  • Implied Compact
  • VerbalContract
  • The Popular Webcast
  • The Winning
  • The Wonderful Webpages
  • Detached Contract
  • The Main Site
  • Wonderful Web Site
  • Occasional Independant Group
  • Exclusive Get
  • Parliamentary Homepage Place
  • Sites Place
  • The Psychological
  • 25 40 Freedom Group
  • Private
  • Careless Independent
  • Voluntary Fee Spot
  • Informational Web Place
  • MoreFreelance
  • PublicWebsite
  • More
  • Internet Spot
  • The Collective
  • Independant Collective
  • Civil Constrict
  • Denied Website
  • The Sub
  • Got that Contract
  • Webpage Place
  • Seasonal Group
  • Webpages Collective
  • The Wonderful
  • Crafty Seasonal
  • Independent Casual Trading Co
  • Play back Contract
  • Cut Spot
  • Shorten Place
  • Quasi
  • The More Casual
  • The Voidable
  • Paid Pro
  • Pre Compact
  • Entire Concentrate
  • AccessibleWebsite
  • The Popular
  • Comprehensive Sites
  • Freedom Trading Co
  • The Enterprising
  • Wonderful Web Based
  • Special Take Collective
  • Executory
  • Alleged Undertake Pro
  • IndependentFreelance
  • Friendly
  • The Administrative
  • Clapped Contract
  • The Price Sign On
  • Commercial Site
  • July Website
  • Conditional Contractor
  • Self Employed Collective
  • Internet Group
  • Young Freedom Collective
  • Effective
  • Site Group
  • Caveat Contract
  • Crafty
  • Enterprising Paid
  • Excellent Mercenary
  • Excellent Self Employed Person
  • Conditional Cut
  • Wonderful Widget
  • Inexperienced Mercenary Spot
  • Napped Contract
  • Civil Contract Bridge
  • Entire Homepage Place
  • Entire Homepage Co
  • ExcellentWebsite
  • Bedside Website
  • Comprehensive Webcast Co
  • Live Portal Spot
  • The Above Sites
  • The Bilateral Undertake
  • Self Employed Pro
  • New Internet Pro
  • Term
  • Civil Compact
  • CarelessFreelance
  • PriceContract
  • Employed Collective
  • 20 50
  • Collective Contractual
  • Freedom Group
  • The Excellent Paid
  • Sapped Contract
  • Comprehensive Portal Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Freelancer Platform:

Simple is always better

This means a few different things. Your freelancer platform name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your freelancer platform:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls