Fitted Laundry

How Reid Moncada Revolutionized Laundry and Fashion with Fitted Laundry

Founded By

Reid Moncada

Monthly Revenue

$10K

Founders

Employees

3 (est.)

Profitable

Yes

Year Started

2018

Customer

B2C

Founded By
Reid Moncada: Monthly Revenue
$10K: Founders
3

Employees
3 (est.): Profitable
Yes: Year Started
2018

Customer
B2C

Who is Reid Moncada?

Reid Moncada is the founder of Fitted Laundry, a service started during his time at Penn State before he dropped out to grow the business; he previously overcame homelessness, interned at startups, and attended Draper University to develop his entrepreneurial skills.

What problem does Fitted Laundry solve?

Fitted Laundry solves the hassle of laundry for college students by picking up, washing, and organizing clothes into a digital closet, making it easy to manage and even sell items.

How did Reid come up with the idea for Fitted Laundry?

Reid Moncada came up with the idea for Fitted Laundry during his time at Penn State. Recognizing the hassle and inefficiency of doing laundry as a college student, he saw a need for a more convenient solution beyond traditional laundry services. Initially, his idea began in an entrepreneurship class where he toyed with the concept of a simple laundry pickup service, but he let it sit until a mentor encouraged him to test its viability by earning $1,000 a month.

Reflecting on his own experiences and the larger market, Moncada decided to expand his vision after realizing that countless clothes in American wardrobes were unused. This insight led to the creation of a service that not only took care of laundry but also helped catalog a person's wardrobe digitally. He validated these concepts by engaging with potential customers and uncovering their frustrations with managing and visualizing their clothing collections.

Fitted Laundry overcame initial challenges by embracing a Silicon Valley mindset at Draper University, which broadened Moncada's view from just improving laundry services to revolutionizing personal wardrobe management. This pivot was largely propelled by blending emerging tech like computer vision, creating a digital closet that facilitates reselling and donating clothing seamlessly. His journey illustrates the power of tuning into personal frustration points and expanding one's vision to embrace broader market trends and technologies.

How did Reid build the initial version of Fitted Laundry?

Reid Moncada and his team built Fitted Laundry by leveraging a combination of simple tech solutions and partnerships. The initial development phase involved Moncada working with undergraduate engineers and international development shops, utilizing no code/low code platforms such as Zapier, Squarespace, and Typeform to create the app. The process of turning clothes into a digital closet involved using computer vision and a custom camera app integrated with laundromats, which systematically captures and catalogs each garment. They faced technical challenges, especially as Moncada, a non-technical founder, navigated the complexities of computer vision and scaling operations, but through persistent networking and forming the right advisory board, they overcame these hurdles to build the product effectively.

What were the initial startup costs for Fitted Laundry?

Funding: Reid Moncada raised $50,000 from friends and family to help build the core of Fitted Laundry.

What was the growth strategy for Fitted Laundry and how did they scale?

TikTok and Instagram

Fitted Laundry experienced rapid growth through organic content on TikTok and Instagram. They create engaging videos, often featuring the founder, which highlight real-life applications of their service. The videos use relatable storytelling techniques to address common clothing dilemmas, thus attracting a large following.

embed:tiktok

Why it worked: Their relatable problem-solution storytelling resonates well with Gen Z, creating a strong connection with the audience. The use of popular TikTok formats like "Day 1 of..." helps in engaging viewers and demonstrates the product's practicality.

Their social media strategy focuses on authentic and unpolished content, presenting the app as a genuine recommendation rather than a sales pitch. The settings are casual, with frequent shifts between app interface demos and actual clothing showcases, maintaining viewer engagement.

Why it worked: The authentic, everyday settings and relatable content make the app appealing and approachable, leading viewers to feel more like they're getting a recommendation from a friend instead of a company.

Networking and College Partnerships

The founder leveraged networking skills and partnerships with college campuses to expand Fitted Laundry. These connections helped in targeting their primary audience—college students—by integrating directly into their environment and offering tailored services.

Why it worked: By directly reaching out to the student community and offering convenient solutions to a common problem, they effectively grew their user base within college towns.

Word-of-Mouth and Referrals

Fitted Laundry's referral program incentivized existing users to bring in new customers. Their service's unique value proposition and effective word-of-mouth marketing amplified their reach significantly.

Why it worked: The convenience and novelty of the service, combined with direct peer recommendations, increased trust and led to more users signing up through personal referrals.

What's the pricing strategy for Fitted Laundry?

Fitted Laundry offers tiered subscription plans—annual, semester, monthly, and pay-as-you-go—with discounts for longer commitments, targeting cost-conscious college students.

What were the biggest lessons learned from building Fitted Laundry?

Embrace Resilience: Reid Moncada's journey from homelessness to founding Fitted Laundry highlights the importance of resilience. His ability to persevere through personal and business challenges has been crucial to his entrepreneurial success.
Adapt and Pivot: Initially a laundry service, Fitted Laundry evolved into a digital closet and consignment platform. This pivot, inspired by understanding customer needs and market opportunities, underscores the importance of adaptability in business.
Leverage Technology: Fitted Laundry used computer vision to automate the cataloging of clothes, creating a seamless customer experience. This demonstrates the value of integrating technology to enhance service offerings and operational efficiency.
Engage Authentically on Social Media: Fitted Laundry's growth was driven by authentic content on TikTok and Instagram, resonating with Gen Z's preference for genuine, relatable storytelling. Founders should leverage personal authenticity on social platforms to build community and engagement.
Network Strategically: Reid leveraged networking opportunities, from his time at Draper University to forming an advisory board, showcasing the power of building strategic relationships for business growth and support.

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