Feather

How Bhanu Teja Bootstrapped a $10K ARR Blogging Platform from Scratch

Monthly Revenue

$4.18K

Founders

Profitable

Yes

Year Started

2022

Customer

B2B & B2C

Founders

Profitable

Yes

Year Started

2022

Customer

B2B & B2C

Who is Bhanu Teja Pachipulusu?

Bhanu Teja Pachipulusu, from a remote Indian village, is the founder of Feather; he previously worked as a software engineer at Swiggy and embarked on his entrepreneurial journey by co-founding an ed-tech startup before creating Feather.

What problem does Feather solve?

Feather solves the hassle of setting up and maintaining a blog by letting people use Notion to publish posts easily, saving time and reducing complexity for those already familiar with Notion.

How did Bhanu come up with the idea for Feather?

Bhanu Teja came up with the idea for Feather after recognizing a personal need while working on an earlier blogging platform, MDX.one, which used Notion as a CMS. His interest in blogging began when he launched a tech blog to share his learning journey, but MDX.one initially faced challenges like waning traction and high hosting costs. These setbacks pushed Bhanu to rethink the platform entirely, leading him to develop useNotionCMS.com as a backend solution and, eventually, to create Feather.

The inspiration behind Feather was Bhanu's desire to streamline the blogging process by leveraging Notion's powerful editor, which he already used for documenting his thoughts. Confirming the usefulness of this solution, he engaged in discussions with the online community and collected feedback through platforms like Twitter. This collective exchange of ideas encouraged him to refine and validate the concept, providing a solid foundation for Feather.

One of the significant challenges Bhanu faced was transitioning from a failed project and managing resources efficiently while remodeling the platform. By focusing on solving his own blogging needs and integrating insights gathered from the community, he turned these challenges into opportunities for improvement. Through this process, Bhanu learned the importance of addressing personal pain points and leveraging community feedback to craft a product that resonates with a broader audience.

How did Bhanu build the initial version of Feather?

Feather was built as a no-code blogging platform that uses Notion as a CMS, which allows users to write articles in Notion and publish them as SEO-friendly blogs. Bhanu Teja Pachipulusu initially developed an API-based solution, useNotionCMS.com, to turn Notion into a CMS, which became the backend for Feather. The tech stack for Feather includes Remix (React) deployed on Cloudflare Workers, presenting challenges like optimizing caching strategies to manage server costs effectively. The development process involved rebuilding from his previous platform, MDX.one, and took many months to devise the necessary infrastructure and ensure seamless integration with Notion. The experience of building Feather proved challenging, demanding Bhanu to leverage extensive technical skills and iterative testing to create a robust, user-friendly product.

What were the initial startup costs for Feather?

Hosting Costs: The hosting bills for MDX.one, which predated Feather, skyrocketed to thousands of dollars per month.

How did Bhanu launch Feather and get initial traction?

Building in Public on Twitter

Feather's founder, Bhanu Teja, effectively utilized Twitter as a platform to "build in public," which means he shared his journey and updates about Feather's development openly. By consistently tweeting about his progress, he was able to engage with a community that was interested in blogging, software development, and product creation. This approach not only attracted attention but helped build trust and credibility among potential users.

Why it worked: Building in public on Twitter helped create a sense of community and transparency. It allowed followers to feel involved in the progress and development of the product, thereby generating curiosity and interest in becoming customers.

Exceptional Customer Support

In the early stages, Bhanu personally spent a lot of his time providing extensive customer support. He not only helped users set up their blogs but also took on the task of manually migrating content from existing blogs to Feather. This high level of personalized support made a significant impact on customer satisfaction and loyalty.

Why it worked: By offering direct and personalized assistance, Bhanu was able to foster strong relationships with his initial users. This exceptional customer care encouraged word of mouth, as satisfied customers were likely to recommend Feather to acquaintances and networks.

Word of Mouth

The combination of building in public and exceptional customer support naturally led to strong word-of-mouth marketing. Satisfied customers began recommending Feather to others, sharing their positive experiences on social media, particularly on Twitter.

Why it worked: Word of mouth was effective because it came directly from users who had first-hand positive experiences with the product. Their recommendations were seen as authentic and trustworthy, leading to organic growth in the customer base.

Metrics:

Within 6 weeks, Feather had acquired its first 50 customers.
By 2.5 months, Feather achieved $843 in monthly recurring revenue with 87 paid customers.

What was the growth strategy for Feather and how did they scale?

Twitter

Feather significantly leveraged Twitter as a primary channel for customer acquisition. Bhanu, the founder, adopted a "build in public" approach, consistently sharing updates, challenges, and milestones on Twitter. This transparency helped build trust and fostered a community around the product. Bhanu engaged with potential users, answered their questions, and personally assisted them with their needs on the platform, which enhanced customer relationships and generated buzz.

Why it worked: The real-time nature of Twitter and Bhanu's active engagement created a strong word-of-mouth effect. By involving the community and being transparent, Feather tapped into the networks of satisfied users who were likely to share their positive experiences. This led to organic growth, attracting more users who were curious about the product.

Word of Mouth

Word of mouth proved to be another vital channel for Feather's growth. Bhanu dedicated himself to providing excellent customer support, often spending hours helping users set up their blogs or migrate from other platforms. This high level of personalized assistance resulted in satisfied customers who naturally recommended Feather to others.

Why it worked: When users have positive experiences, especially those involving personal attention and problem-solving, they are more inclined to spread the word. This unpaid promotion via customer referrals contributed significantly to Feather's customer base expansion without requiring significant marketing costs.

SEO

Bhanu understood the importance of optimizing Feather's content and site structure to increase visibility to users searching for blogging solutions using Notion as a CMS. Implementing effective SEO strategies helped attract users who were already interested in blogging tools.

Why it worked: By focusing on search engine optimization, Feather captured a segment of users actively looking for Notion-based blogging solutions. Targeting these niche keywords ensured a steady stream of relevant visitors who were more likely to convert into paying customers due to their specific interest in the product's unique capabilities.

Product Hunt

Launching on Product Hunt was another significant milestone for Feather. Achieving Product of the Day status brought credibility and a substantial influx of new users to the platform. This event played an important role in Feather’s early visibility and user acquisition strategy.

Why it worked: Product Hunt has a strong community of early adopters and tech enthusiasts looking for innovative tools. Securing a spot as Product of the Day provided Feather with exposure to a targeted audience that was likely interested in using a novel blogging solution, translating into increased sign-ups and user engagement.

What's the pricing strategy for Feather?

Feather offers a single-tier pricing strategy with a monthly subscription around $40, leveraging free Notion integration to attract and convert blog-focused users.

What were the biggest lessons learned from building Feather?

Do Things That Don't Scale: Bhanu initially prioritized non-scalable actions like manually helping customers set up their blogs. This hands-on approach cultivated positive word of mouth and helped Feather gain traction quickly.
Build in Public: Sharing updates and progress transparently on platforms like Twitter helped Bhanu build a community around Feather. This transparency fostered trust and excitement, which played a crucial role in customer acquisition.
Adapt and Iterate: Bhanu continuously iterated on the product, learning from past experiences, such as with MDX.one, to refine Feather. This adaptability was key to overcoming initial challenges and optimizing the platform.
Leverage Social Proof: Successful launches on platforms like Product Hunt, where Feather earned "Product of the Day," boosted credibility and significantly increased the user base. Such endorsements can be powerful catalysts for growth.
Embrace Resilience: Throughout his journey, Bhanu faced challenges such as high server costs but persisted by planning strategically for growth and cost management. Resilience in tackling these issues ensured the sustainability of Feather.

Feather Acquisition: How much did Feather sell for and what was the acquisition price?

Bhanu bootstrapped Feather.so and exited for $250k.

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