Faceless.Video

How Two Founders Built a $1M ARR Faceless Video Business in a Year

March 28th, 2025

Founded By

Jacob Seeger

Monthly Revenue

$83.3K

Founders

Monthly Traffic

523K

Profitable

Yes

Year Started

2023

Customer

B2B & B2C

Revenue Per Visitor

$0.16

Founded By
Jacob Seeger: Monthly Revenue
$83.3K: Founders
2

Monthly Traffic
523K: Profitable
Yes: Year Started
2023

Customer
B2B & B2C: Revenue Per Visitor
$0.16

Who is Jacob Seeger?

Faceless.Video was founded by Jacob Seeger, a former songwriter and business owner who transitioned into no-code development, and Alex Steinberg, a writer and director with experience as an animation studio founder.

What problem does Faceless.Video solve?

Faceless.Video saves creators hours of work by automating the entire process of making and posting videos, letting them focus on growing their audience.

How did Jacob come up with the idea for Faceless.Video?

Jacob Seeger and Alex Steinberg stumbled upon the idea for Faceless.Video through their own struggles with creating faceless videos for social media. They realized that producing these videos was a time-consuming process, taking up hours each day just to write, edit, and post content without being on camera. This personal challenge sparked a conversation between them about automating this process using AI, which quickly developed into the concept of creating a platform that others could use, too.

Before diving in, they validated their concept by looking at the growing trend of faceless video content, which was gaining popularity among influencers for its ability to engage audiences while keeping creator identities private. Understanding the broader potential, they expanded on their initial idea of an internal tool to a SaaS platform for the masses. Utilizing no-code tools like Bubble, Jacob and Alex swiftly moved from concept to development, refining their tool with feedback and facing technical challenges which they addressed rapidly.

The key takeaway from their process is the power of turning personal frustration into innovation, alongside the importance of leveraging available resources like no-code solutions to address a clear market need. Their journey was one of adaptability, validation, and iterative refinement, leading them to transform an initial problem into a thriving platform that automates content creation efficiently.

How did Jacob Seeger build the initial version of Faceless.Video?

Jacob Seeger and Alex Steinberg built Faceless.video using Bubble, a no-code development platform. They initially aimed to simplify their internal production process of "faceless" videos by automating content creation with AI. Jacob, who transitioned from a songwriter to a no-code developer, crafted the entire application on Bubble, handling everything from API integrations to core functionalities within a few short months. Despite lacking formal tech expertise, Jacob taught himself the necessary programming skills and relied on Bubble's comprehensive capabilities, bypassing the need for a traditional tech stack. Challenges included overcoming technical glitches during early user influxes, requiring quick adaptations and solutions to maintain platform reliability.

What was the growth strategy for Faceless.Video and how did they scale?

Faceless.video effectively uses social media automation to grow its customer base. The platform allows users to create and post videos automatically on popular platforms like YouTube, TikTok, and Instagram without needing human intervention. This automation not only saves users time but also ensures consistent content delivery, which helps in maintaining audience engagement and growth.

Why it worked: Automating the process of video creation and posting reduces the effort and technical knowledge required from users, making it accessible to a broader audience. Regular posting keeps the brand relevant to audiences on multiple platforms, helping to build and maintain a strong presence.

Strategic Partnerships

Faceless.video formed key partnerships that helped in increasing its visibility and reach. Notably, they leveraged a partnership with a successful Twitter creator, which spiked user interest and revenue. This strategic move helped in gaining early traction and overcoming initial challenges.

Why it worked: Partnerships with influential creators or platforms provide credibility and expose the product to larger audiences quickly. This can be particularly effective when the partner aligns with the product's target audience, resulting in immediate user sign-up boosts.

Platform Features and User Satisfaction

The platform continuously introduces features that appeal to a broad range of users, such as the B2B feature that automates product or service promotion via AI influencers. By offering varied functionalities tailored to different user needs, Faceless.video retains a diverse customer base.

Why it worked: Continual innovation and feature expansion ensure users find increasing value in the platform, which reduces churn and increases lifetime value. Satisfying users’ needs by providing versatile tools keeps engagement high and encourages word-of-mouth referrals.

What's the pricing strategy for Faceless.Video?

Faceless.video offers a free plan for basic features and scales up to $99/month for premium options, providing automated video creation and posting services.

What were the biggest lessons learned from building Faceless.Video?

Leverage No-Code Tools: Faceless.video shows that you don't need deep tech skills to build a tech company. Using no-code platforms like Bubble can help you quickly develop and launch a product.
Build Lean and Test Early: Starting with a simple version of your product and validating it in the market is critical. This approach helped Faceless.video refine its offering and grow rapidly.
Automate Repetitive Tasks: By automating video creation and posting, the founders created a product that saves time and appeals to users. This can be a game-changer for scaling a business.
Adapt to Challenges: Technical issues at launch were promptly addressed by the team, highlighting the importance of being adaptable and responsive to customer needs.
Turn Failures into Learning Opportunities: Previous setbacks equipped the founders with valuable lessons, paving the way for Faceless.video's success. Embrace failure as a stepping stone to innovation.

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