Everstage

How Everstage Achieved 300% YoY Revenue Growth in Sales Management

February 22nd, 2025

Founded By

Siva Rajamani

Founders

Employees

200 (est.)

Profitable

Yes

Year Started

2020

Customer

B2B

Founded By
Siva Rajamani: Founders
2

Employees
200 (est.): Profitable
Yes

Year Started
2020: Customer
B2B

Who is Siva Rajamani?

Siva Rajamani, the co-founder and CEO of Everstage, previously led global revenue operations at Freshworks, where he significantly grew annual recurring revenue, and brings extensive experience in sales compensation and revenue operations to the company.

What problem does Everstage solve?

Everstage helps businesses simplify and automate sales commission processes, eliminating the headache of complex manual calculations and providing real-time financial clarity for sales teams.

Everstage Homepage

How did Siva come up with the idea for Everstage?

The founders of Everstage identified a critical issue within sales management from their firsthand experiences in revenue operations. They were frustrated with existing platforms that were either too complex or lacked essential features for managing commissions and sales performance effectively. This gap inspired them to create a more intuitive solution that could streamline the commissions process, making it accessible for companies of all sizes.

They undertook extensive research to understand the core needs of sales teams and engaged with potential users to refine their product concept. Feedback was instrumental in shaping a no-code, user-friendly platform that could provide real-time insights into sales performance. Despite initial challenges of simplifying a traditionally complex process, they focused on creating a tool that empowered sales teams and improved operational efficiency, learning that direct interaction with end-users was invaluable in the ideation stage.

How did Siva Rajamani build the initial version of Everstage?

Everstage was developed with a focus on simplifying sales commissions management through a no-code platform. The initial development involved intense phases of research and software development, creating a user-friendly interface that allowed sales teams to automate commission processes without the need for complex coding skills. The founders faced significant challenges in designing software flexible enough to handle intricate compensation structures while ensuring ease of use. Their tech stack likely included modern web development tools and cloud-based solutions to build a scalable platform, enabling rapid testing and iteration. Building the first version took several months of rigorous work and was more challenging than anticipated due to the need for seamless integration with existing sales tools.

What were the initial startup costs for Everstage?

Funding Rounds: Everstage raised $30 million in a Series B funding round led by Eight Roads Ventures, with participation from Elevation Capital and 3one4 Capital, bringing their total funding to $45 million.

What's the pricing strategy for Everstage?

Everstage employs a tiered pricing model with customizable plans starting from $10, scaling based on user needs, with a notable focus on enterprise solutions designed for large-scale sales performance management.

What were the biggest lessons learned from building Everstage?

Embrace Agility: Everstage stayed ahead by continuously evolving their product based on market needs, allowing them to maintain strong growth and customer satisfaction. This emphasizes the importance of being flexible and responsive to changes and feedback in the industry.
Customer-Centric Approach: The company prioritized customer experience, tailoring features to meet specific user demands. This demonstrates the value of listening to user feedback and creating products that genuinely solve their problems.
Invest in Team and Culture: Everstage credits much of its success to its strong, transparent, and motivated team. Building a positive company culture can lead to enhanced productivity and innovation.
Leverage Technology Innovations: By incorporating AI and data insights into their offerings, Everstage enhanced their value proposition, highlighting the importance of embracing technological advancements to stay competitive.
Strategic Funding Utilization: They focused their funding on enhancing product capabilities and customer service, illustrating the need for strategic planning in using resources to strengthen key business areas.

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