1,000+ Trendy Email Marketing Tool Names

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Updated: April 14th, 2025

So, you've come up with the perfect email marketing tool idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your email marketing tool stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best email marketing tool ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your email marketing tool.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Email Marketing Tool Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of email marketing tool name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy email marketing tool name ideas

Daily Mail
Notify Me
The Mail Man
Ping
Electronic Data
The Info Post
News Collection
Collective
New Knowledge
Nicer
Big Blue Inbox
Last Community
Virtual Info
Telemail
Intel Source
Virtual Communication
Market Direct
Prosper
New News
Dominant
Mail Subject
Crash
The Brief
Better Mail
ElectroLite
Superlative
Bright Box
Media Stream
Chicken
Wired
Connected
Meta Link
Small Media
Binary
Market Call
Catered Solution
Global Email
Cyber Mail
Cubical
Email Network
Earful
Email Tidings
Frame Mail
Mail Line
Circulative
Reciprocate
Transparent
Confide
Starry
Undertone
Vertical Mail
Vibrant
Shape Market
Correspondence
Significant Email
Abundant Media
Fellow Mail
Concurrent
Patient Media
Improvised Mail
Casual Market
Shinny
Big Picture Media
Mail Basket
Special Social
Daily Inspo
US Media Mail
Red Mail Box
Email Aboard
Enhanced
Likely Exposure
Exponential
Initiative
Giant
Wheel Barrow Media
UnencryptedEmail
Automatic Electronic Mail
Based
The Confidential Correspondence
Publicizing Co
The Standard
InboundEmail
Formatted Emailed Pro
The Recent
The Last
InternetEmail
Related
Reliable
Advertize Collective
E Mail Pro
The Indispensable Joyride
Patient
The House
Secure Emailed
Unsolicited Messaging Collective
Recent Electronic Mail Group
Private Emailed Spot
Report Place
HtmlEmail
Methodological Drive Trading Co
Free Correspondence Place
Therapeutic
Misplace Email
Electronic Mail Trading Co
Device Advertise
Friendly Emailed Pro
Surprised Advertise
EdgedTool
Fake Inbox Group
Encrypted E Mails
FreeEmail
Mails Collective
Regular Mailing Group
Unsolicited Electronic Mail Pro

Creative email marketing tool name ideas

Direct Inbox Collective
Messaging Collective
Yesterday Email
IndonesianNewsletter
Helpful Puppet
Related
Correspondence Trading Co
Ordinary Inbox Place
The Wireless Netmail
Correspondence Spot
Anonymous Electronic Mail Group
Empty Electronically
Comparative
Details Email
The Automated
Automatic Electronic Mail
Insane Email
The Blank
The Available Mails
Encrypted Fax
The Strategic
Visual Tool Around Group
Single Mail
Invaluable
Multimedia Electronic Mail
The Ordinary
Report Place
Free Emailed
Initial Mail Group
Therapeutic Timesaver
The Recent
The Fake Mails
The Available E Mail
The Offensive
The Incoming
The Personalized
Available Messaging Trading Co
Fax Place
Advertize Pro
Publicizing Co
Related Mails
Mails Spot
Empty Emailed
Empty E Mailed
Brag Collective
The Html
The Internal Fax
The Diagnostic Shaft
Mail Pro
Internal Letter Collective
Outbound Correspondence Place
LineTool
Journal Spot
Based
Mail Group
New
Encrypted E Mail
Messaging Place
AutomatedEmail
The Separate E Mail
Celebrate Email
The Weekly Netmail
Electronic Mail Place
Encrypted Correspondence
Empty E Mails
Welcome Mails Trading Co
The Offensive Emailed
Inbound Correspondence Group
Detailed Email
Emailed Spot
The Short
Urgent
Simple Shaft Collective
The Standard Mail
Popular
The Wireless Mail
Appropriate Instrument Trading Co
The Formatted Messaging
Secure Emailed
The Available Mailing
The Victorian
The Anonymous Correspondence
The Biannual Journal
WeeklyEmail
Indonesian Letter Collective
Historical Journal Spot
Empty Netmail Group
Satisfy Advertise
Encrypted Electronic
The Based Creature
The Related Messaging
Urgent Netmail Pro
Key Joyride Pro
Outbound Correspondence Trading Co
Fake
BriefEmail
AdministrativeTool
The Personal
The Outbound Inbox
PromotionalTool
The Favorite
Therapeutic Treaty
Short Mail
Formatted Emailed Pro
Mail Spot
Statistical Instrument Place
The Feminist
Occasional Fax Group
IncomingEmail
The Experimental
Quick Fax Place
The Last Fax
Mails Co
Private Electronic Mail Place

Learn more about starting an email marketing tool:

Where to start?

-> How much does it cost to start an email marketing tool?
-> Pros and cons of an email marketing tool

Need inspiration?

-> Other email marketing tool success stories
-> Marketing ideas for an email marketing tool
-> Email marketing tool slogans

Other resources

-> Profitability of an email marketing tool
-> Email marketing tool tips
-> Email marketing tool quotes

Funny Email Marketing Tool Names

PrincipalTool
Anonymous Electronic Mail Group
The Automatic Inbox
Sunday Email
Therapeutic Timesaver
317 581 4663 Emailed
Last Correspondence Trading Co
The Confidential Messaging
The Victorian
Communicate Co
Holiday Email
Internet Messaging
Daily Mailing Trading Co
Initial Emailed
The Outbound Inbox
Electronic Publication Group
Bouquet Email
WeeklyEmail
Mail Collective
Inbound E Mail
Official Edition
Internet Fax Group
Empty Mail
The Inbound
Obtain Email
Shaft Spot
The Offensive Emailed
Confidential Emailed Group
Direct Inbox Collective
Efficient Joyride Pro
The Periodic
Unsolicited Electronic Mail Pro
Betty Newsletter
Ukraine Email
EdgedTool
Reliable
Empty Electronically
The First
Ok Email
The Last Fax
Translate Email
The Fundamental
Fairytales Email
The Occasional
317 581 4663 Electronic Mail Collective
Empty Netmail Group
Text Timesaver
Based
National Notice
The Text
Video Messaging Collective
Legitimate Correspondence Group
Empty Electron
The National
Therapeutic Toolkit
The Available E Mail
The Regular
Outgoing
The Separate Correspondence
Empty Electronic
FakeEmail
Latest Emailed Co
Private Fax Pro
317 581 4663 Mail
Excellent
PlainEmail
Cheddar Newsletter
The Friendly
Willing Instrument Spot
Alive Advertise
Mails Co
Promotional
The Available Netmail
Html Mail Place
Original Electronic Mail Pro
The Commercial Mailing
Encrypted Electronics
Occasional Report Group
Methodological Drive Trading Co
Investigative
Mails Place
Confidential Mails
Fax Collective
Ordinary
The Video Mails
Encrypted Emailed
Thursday Email
Unsolicited Inbox Group
Formatted Emailed Pro
Latest
Joyride Trading Co
The Quick Netmail
Jose Email
The Available
The Daily Mail
Weekly Electronic Mail Place
Puppet Pro
The Therapeutic
Advertisement Place
Available Netmail Group
Correspondence Trading Co
The Feminist Leaflet
Messaging Trading Co
Encrypted Emailed Co
Mathematical Tool Around Place
Offensive Messaging Collective
Emaciate Email
Brief Mailing Trading Co
Newdigate News
OccasionalEmail
Statistical Instrument Place
The Introductory
DailyEmail
Video Electronic Mail Pro

Cool email marketing tool name ideas

Outbound Correspondence Trading Co
The Personal
Text Toolbar
Bimonthly Report Pro
Daily Mail Place
Commercial Mail Collective
Free Electronic Mail Group
Publish Trading Co
The Departmental Bulletins
Related Mails
Comparative
Available Messaging Trading Co
Relay Email
Mail Co
Fax Group
The Formatted Electronic Mail
Indonesian
Emaciate Email
The Valuable
Outgoing Emailed Trading Co
The Experimental
Brag Collective
Fairytales Email
BlankEmail
Encrypted Mail Trading Co
The Sharp Instrument
Quick
Helpful Puppet
Away Email
The Automatic Inbox
Obtain Email
Indispensable
IncomingEmail
Eliminate Email
The Occasional
IndonesianNewsletter
The Daily
The Internet Mail
Fax Place
The Key Puppet
National Newscast
Experimental Instrument
PromotionalTool
UnencryptedEmail
Automatic Electronic Mail
The Last Inbox
Detailed Email
The Daily Mail
Therapeutic
UnsolicitedEmail
Unsolicited Electronic Mail Pro
The Main Drive
The Mobile Mails
Publicizing Co
PrincipalTool
Corporate Mailing
Legitimate Correspondence Group
Informational
OriginalEmail
Weekly
Commercial Netmail Spot
Upgrade Email
Latest
Comply Advertise
The Automatic
Occasional Report Group
Html Mail Place
Legitimate Mail Trading Co
The Favorite
MailNewsletter
The Standard
OutgoingEmail
Regular Correspondence Co
Bouquet Email
The Outbound Inbox
Offensive Emailed Pro
Encrypted Electrónico
Therapeutic Toolkit
Outgoing Netmail Collective
Inbound Correspondence Group
The Available Mailing
Unwanted Inbox
Free
Simple Shaft Collective
The Wonderful
Incoming Emailed
Way of life Advertise
Urgent
Messaging Spot
Therapeutic Tool Around
Friendly
Occasional Mails
Joyride Co
Online
Drive Spot
Direct Mail Collective
Free Emailed
The Html
Official Edition
Encrypted Electronically
Brief Mailing Place
Free E Mail Group
Perfect
The Separate Correspondence
Unsolicited Mailing
House Letter
FirstEmail
Weekly Correspondence Group
The Encrypted
Correspondence Collective
InternetEmail
PersonalEmail
Wonderful Instrument
The Machine

Unique email marketing tool name ideas

Testify Advertise
Empty Electronics
The Irregular
The Unwanted Mail
The Simple Fax
Therapeutic Tire Iron
Empty Mails Collective
The Unsolicited Inbox
Welcome Fax Pro
Inbox Co
Initial Emailed
Text Timesaver
Friendly Netmail Collective
Private Netmail Collective
Encrypted
The Based
The Original
The Weekly Netmail
Advice Advertise
Mail Pro
Newdigate Newspaper
Therapeutic Treaty
Text Instrument Pro
Private Mail Co
The Urgent
Communicate Co
Personalized Correspondence Place
Details Email
The Automated Electronic Mail
Video Electronic Mail Pro
Short Mail
The Internal Fax
Publicizing Collective
Weekly Electronic Mail Place
Mathematical Tool Around Place
Statistical Instrument Place
Awake Email
Electronic Mail Pro
Report Place
RecentEmail
Empty E Mails
The Blank
Fax Pro
The Patient
The Initial
Second Electronic Mail
Best
Publication Trading Co
Formatted Emailed Pro
FundamentalTool
Journal Spot
The Latest Correspondence
Unencrypted E Mail Place
Simple Inbox
The Wireless Correspondence
E Mail Trading Co
Available
Correspondence Place
The Indispensable Joyride
The Separate E Mail
Historical Journal Spot
Emailed Collective
Multimedia Electronic Mail
Newdigate Newspaper Article
Fake Inbox Group
Standard Electronic Mail Pro
Betrayed Email
InboundEmail
The Recent Mail
Bulk Netmail
Encrypted Correspondence
LegitimateEmail
The Versatile
Commercial Mails Collective
Commercial Emailed
Indonesian Letter Collective
The Fake Mails
The Quick Netmail
Confidential
Latest E Mail Spot
Internet Fax Group
Wireless Netmail Spot
Standard Mails
Celebrate Email
The Video Mails
Daily Fax
Convenient
Private Fax Pro
The Wireless
Unsolicited Messaging Collective
Regular
E Mail Co
Reliable
317 581 4663 Fax Collective
Mail Spot
The Anonymous Correspondence
Outbound Correspondence Place
Advertize Group
Text Tire Iron
Netmail Place
Recent Correspondence
Outbound Emailed Co
PeriodicNewsletter
Excellent Report Spot
317 581 4663 Emailed
Inside Advertise
The Wireless Mail
Holiday Email
AdministrativeTool
The 317 581 4663
The Feminist Leaflet
Correspondence Co
Emailed Email
Free Edition

Cute email marketing tool name ideas

SeparateEmail
ReliableTool
Daily
Urgent Netmail Pro
Misplace Email
The Newdigate
Commercial Mail
Insane Email
Empty Electronic Mail
Domain Email
The Bulk Fax
Methodological Drive Trading Co
Simple Mails Group
Plain E Mail Trading Co
Promote Group
First Correspondence Collective
Introductory Netmail
Special Creature
Electronic Mail Spot
Encrypted E Mailing
Alive Advertise
Private Correspondence Group
The Commercial
Mailing Group
Quick Fax Place
LegislativeNewsletter
Fax Co
Fax Spot
317 581 4663 Mails Collective
Ordinary
The Useful
The Flexible Puppet
Initial Mail Group
The Recent
Formatted Electronic Mail Co
Personal E Mail Spot
Formatted Emailed Co
Newssheet Spot
National Newspaper Article
The Incoming Mail
The Organizational
Messaging Trading Co
OffensiveEmail
Inbound E Mail
The Incoming Mailing
Secure E Mail Co
The Empty Mails
Biannual Publication
Occasional Fax Group
The Commercial Mailing
Private Messaging
Mail Group
Sensitive Drive Spot
Emailed Co
Fake Messaging Spot
Correspondence Pro
New
The Multimedia Mails
Display Email
The House
The Willing Drive
Newdigate News
Emailed Group
Free Mails Spot
Inbound Inbox Place
Regular Letter Trading Co
The Mobile Fax
Internal Mails Co
MobileEmail
Encrypted Emailed
Formatted Mails Group
Based Netmail Group
Quick Messaging
The Victorian
The New Emailed
Encrypted Emailed Co
BimonthlyNewsletter
AvailableEmail
UrgentEmail
Welcome Mails Trading Co
Thursday Email
Text Toole
Empty E Mail
The Critical Puppet
Incoming E Mail Spot
Informative Journal Spot
Effective
LineTool
Therapeutic Toole
Emancipate Email
The Standard Mail
Detain Email
Automated
Video Messaging Collective
The Urgent Emailed
Fake
Second Electronic Mail Collective
Welcome
The Corporate Mailing
The Weekly Mails
LastEmail
Electronic Mail Place
Bulk Messaging Group
Library
Cliche Email
Official Magazine
The Reliable Joyride
The Formatted Messaging
Device Advertise
Html Electronic Mail Co
Invaluable Joyride Pro
Major Creature Co
Standard Electronic Mail
The Analytical

Clever email marketing tool name ideas

Retails Email
Brief
Publish Group
Indispensable Puppet Trading Co
Mails Spot
Introductory Mail
Efficient Joyride Pro
Blank Correspondence Trading Co
The Confidential Messaging
Mailing Collective
Single Mail Collective
The Introductory Netmail
The Regular
The Internal Booklet
EncryptedEmail
Outbound Correspondence
Arrive Advertise
Unwanted Fax Place
Html
Internet
CommercialEmail
Latest Netmail
Report Co
Valuable Creature
Outbound Emailed
Favorite
The Multimedia
National Newsstands
PrivateEmail
Ordinary Inbox Place
Empty Electronic
The First Mail
The Html Mails
Direct
The Personal Emailed
The Valid
The Last
Instrument Trading Co
Bootlegger Newsletter
Automatic
Language
Unsafe Email
Tool Around Place
Daily E Mail Group
Create Email
Communicate Email
Fake Fax
Empty E Mailed
Shaft Group
Excellent
Blank
Unsolicited Netmail Co
Incoming
Emailed Spot
InitialEmail
Related Fax Collective
Electronic Mail Trading Co
Last Netmail Trading Co
Rectangle Shaft Pro
The Periodic
Electronic Mail Co
Text Templates
Fake E Mail Place
Retain Email
Fax Trading Co
Welcome E Mail
The Blank Emailed
Personal Messaging
The National
New Electronic Mail Pro
Related Fax Group
The Sensitive
The Introductory
Offensive Messaging Collective
Powerful Tool Around
The Initial Mails
Introductory Messaging
Unsolicited
Unwanted
E Mail Group
ValidEmail
FormattedEmail
The Inbound
Direct Electronic Mail
Free Emailed Collective
Personal
The Bimonthly
Outgoing Emailed
Brief Mailing Trading Co
The Principal Joyride
Inbox Pro
Original Electronic Mail Pro
Unencrypted
ConfidentialEmail
Mobile Inbox Place
Text Tool Around
Friendly E Mail Pro
Encrypted Electronic Mail
Yesterday Email
Brag Pro
Inbound
Initial
Betty Newsletter
The Anonymous
Remain Email
Internal E Mail
Unsolicited Mailing Collective
The Excellent
Latest Mails Group
The Based Creature
Outbound
Secure Messaging Pro
PointedTool
Tool Around Trading Co

Best email marketing tool name ideas

Magazine Trading Co
LatestEmail
Last Correspondence Trading Co
Sunday Email
Friendly Fax Collective
Single
Proclaim Email
The Main Joyride
The Investigative
RelatedEmail
FreeEmail
Personalized Netmail Group
Inbox Collective
The Unsolicited
Encrypted Netmail Trading Co
The Internet
Educator Newsletter
The Confidential Correspondence
Puppet Co
Empty Electron
E Mail Pro
Mailing Co
Outgoing Messaging
The Plain
Legislative Edition
Last
Therapeutic Toolbox
E Mail Spot
The Secure
Related
The Unwanted
Bulletin Pro
Videotape Email
Empty Netmail Group
The Friendly
Mails Group
Single Mailing Collective
The Feminist
Personalized Netmail Spot
Journal Collective
Unsolicited Mails Co
Weekly Fax Group
Inbox Spot
PlainEmail
Personalized
Bulletin Spot
Patient
Commercial E Mail Collective
Leaflet Trading Co
InformalNewsletter
Samurai Advertise
MultimediaEmail
Encrypted Electronic
The Weekly
E Mail Collective
Latest Messaging Spot
Standard
Shaft Spot
House
Legitimate
The Promotional
Newdigate Newsstands
Video Messaging Group
PersonalizedEmail
OutboundEmail
Anonymous Electronic Mail Group
Mails Pro
Advertize Place
The Incoming
Video
Empty Emailed
The Therapeutic
Encrypted E Mails
Secure
Fake Electronic Mail Pro
OrdinaryEmail
Corporate Mailing Trading Co
Suitable
Direct Inbox Collective
Personalized Fax
Empty Electrónico
National Notice
Newsletters Newsletter
Anonymous
Free Correspondence Place
The Quick Fax
The Initial Mailing
Confidential Mails
Separate Mailing Collective
Secure Emailed
Ok Email
The Unencrypted
317 581 4663 Electronic Mail Collective
SecondEmail
Introductory
Fake Messaging
Introductory Mailing Spot
Occasional Letter Co
Beretta Newsletter
Mainframe Email
Handy
Recent Inbox
Confidential Publication
The Effective Instrument
Leaflet Pro
The Latest
Creature Spot
Text Techniques
AutomatedEmail
Private
Valid
Diagnostic Creature Co
The Last Fax
Mails Trading Co

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Email Marketing Tool:

Simple is always better

This means a few different things. Your email marketing tool name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your email marketing tool:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Email Marketing Tool: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile