Easy Gen

How AI SaaS EasyGen Hit $33K MRR in 5 Months

Monthly Revenue

$33K

Founders

Employees

6 (est.)

Profitable

Yes

Year Started

2022

Customer

B2B & B2C

Founders

Employees

6 (est.)

Profitable

Yes

Year Started

2022

Customer

B2B & B2C

Who is Ruben Hassid?

Ruben Hassid, the founder of Easy Gen, is a French entrepreneur based in Tel Aviv with a background in AI and prompt engineering who has successfully leveraged his expertise to create a thriving content generation platform for LinkedIn. Before establishing Easy Gen, Ruben gained extensive experience as a ghostwriter for financial analysts and developed a large following on LinkedIn, growing to over 400,000 followers in less than two years.

What problem does Easy Gen solve?

Easy Gen solves the problem of time-consuming LinkedIn content creation by offering an affordable AI tool that transforms ideas into polished posts, making content accessible and manageable for professionals who need to maintain an active presence without spending hours writing.

How did Ruben come up with the idea for Easy Gen?

Ruben Hassid's journey to founding Easy Gen began with his deep appreciation for LinkedIn and a frustration with existing content creation tools. Initially, Ruben used LinkedIn as a personal testing ground, where he experimented with AI tools and strategies to grow his own network significantly. Observing the gap between the platform’s massive user base and the small number of active content creators, Ruben saw an opportunity to democratize content creation for LinkedIn users.

Determined to solve this issue, Ruben leveraged his background in AI and prompt engineering to create a system that produced LinkedIn posts efficiently. The idea for Easy Gen, an AI-powered content generator, developed from this initial success and personal need. Ruben tested the effectiveness of his solution by using it to grow the LinkedIn profiles of two employees, demonstrating its power to reach millions of people organically and refining the tool based on these real-world applications.

Throughout the process, Ruben learned that providing a user-friendly solution was key. Overcoming challenges in the tool's complexity, he focused on simplifying the user experience. This iterative development and feedback-driven refinement shaped his tool into a practical solution for anyone looking to effectively engage on LinkedIn. The primary lesson from his journey was the importance of addressing a clear need with practical innovation, driven by genuine user feedback and continuous experimentation.

How did Ruben build the initial version of Easy Gen?

Ruben Hassid built EasyGen by harnessing his expertise in AI and prompt engineering to create a practical content generation tool tailored for LinkedIn. The development began from his personal need to efficiently manage content, leading to the creation of a system he describes as "language models talking to each other," which he meticulously refined over several months to achieve an 80% accuracy rate for LinkedIn post generation. The process was iterative, with Ruben initially testing the tool for two employees to demonstrate its effectiveness, which led to their accounts reaching 1.4 million people in 35 days without paid advertising. Despite facing challenges related to making the tool user-friendly, Ruben iterated the product over six months and simplified its interface, ultimately branding it as EasyGen to emphasize ease of use for producing high-quality LinkedIn content.

How did Ruben launch Easy Gen and get initial traction?

Employee-Led Growth

Ruben Hassid, the founder of EasyGen, utilized his employees' LinkedIn presence to significantly boost the company's reach. He turned them into both success stories and affiliates for EasyGen, effectively making them part of his marketing strategy. By managing their LinkedIn profiles himself using EasyGen, Ruben showcased the tool's capabilities firsthand, which served as proof for potential customers.

Why it worked: This approach effectively demonstrated the product's value, making it relatable and tangible for potential customers. It also created a sense of trust, as real users were showing genuine results, leading to increased credibility and organic growth.

LinkedIn Content Strategy

Ruben leveraged his extensive network on LinkedIn, which grew from a few hundred to 400,000 followers, to spread the word about EasyGen. He consistently posted content related to AI and content creation on LinkedIn, using a mix of tried-and-tested "winning concepts" and new ideas to keep his audience engaged and informed.

Why it worked: By consistently providing valuable and straightforward content, Ruben was able to engage a large professional audience interested in AI and social media. This not only increased his visibility but also attracted users who were interested in improving their LinkedIn content, thus driving customer acquisition for EasyGen.

What was the growth strategy for Easy Gen and how did they scale?

Ruben Hassid leveraged LinkedIn extensively for EasyGen's growth. He utilized LinkedIn as the primary platform for content distribution and community building. Ruben shared various types of content focused on AI tools and content creation strategies, which resonated well with his target audience. He grew his following to 400,000 within two years by consistently posting content that provided value, such as AI tools like Synthesia and creating engaging carousels. By repurposing content and maintaining certain themes, Ruben ensured that his audience remained engaged and informed.

Why it worked: LinkedIn's professional network setting allowed Ruben to connect with like-minded individuals interested in AI and content creation. The platform was perfect for reaching potential users in a professional context, and Ruben's strategy of testing winning concepts and using detailed analytics helped him hone in on what works best. His success was largely due to understanding his audience's needs and providing solutions directly relevant to them, as well as leveraging LinkedIn's built-in analytics to track engagement and impressions.

Employee Advocacy and Affiliate Program

Ruben turned his employees into top affiliates, effectively expanding EasyGen's reach. His employees actively grew their LinkedIn profiles using the product and shared their experiences and affiliate codes as part of their daily tasks. This strategy alone brought in significant sales, and the employees themselves became living proof of the product's effectiveness.

Why it worked: This approach created authentic word-of-mouth marketing. Employees were motivated to succeed, benefiting from affiliate bonuses, while simultaneously endorsing the product through genuine experiences. This method added credibility to EasyGen's capabilities, as users could see the direct results through the employees' growing LinkedIn presence, demonstrating the tool's effectiveness in real time.

Content and Community Engagement

Ruben also put significant effort into engaging with his community on LinkedIn and created a support network for users. With a robust approach to content creation, he spent considerable time interacting with followers through comments and direct messages, fostering a strong sense of community.

Why it worked: By actively engaging with his audience, Ruben could address user concerns, gather feedback, and cultivate a dedicated community around EasyGen. This direct line of communication not only improved customer satisfaction but also reinforced trust and loyalty, encouraging more organic growth through community referrals and user-generated content.

Overall, these strategies combined to create a powerful growth machine for EasyGen, leveraging LinkedIn's platform to its fullest potential and incorporating both technology and human interactions to reach millions effectively.

What's the pricing strategy for Easy Gen?

EasyGen offers an AI-powered content creation tool for LinkedIn at $2 per day, aiming to be an affordable alternative to traditional ghostwriting services.

What were the biggest lessons learned from building Easy Gen?

Consistency is Key: Easy Gen's growth was driven by a consistent content strategy on LinkedIn, focusing on specific targets and continually refining winning concepts. Consistency helped them maintain momentum and build a strong audience.
Experimentation Leads to Success: By implementing what Ruben calls the "spaghetti theory," Easy Gen tested 20% of its posts to try new ideas and see what worked. This approach allowed them to adapt quickly and focus on what resonated with their audience.
Leveraging Team and Community: Ruben's approach included leveraging his employees both as case studies and as affiliates. By onboarding his employees onto LinkedIn and transforming them into content creators, Easy Gen expanded its reach organically, showcasing the power of team-driven brand advocacy.
Embrace and Solve One Problem: Ruben advises focusing on solving a single problem for a specific audience, which prevented dilution of effort and strengthened the brand's core value proposition. This clarity attracted and retained their target market effectively.
Human Element in AI: Despite leveraging AI, Easy Gen's success is rooted in maintaining the human element in content creation. Human understanding and personal touch in crafting content have been crucial, even when AI aids the process.

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