deeto.ai

How Three Founders Launched Deeto.ai to Transform Sales with AI

February 14th, 2025

Founded By

Eran Baron

Founders

Profitable

Yes

Year Started

2023

Customer

B2B

Founded By
Eran Baron: Founders
3

Profitable
Yes: Year Started
2023

Customer
B2B

Who is Eran Baron?

Eran Baron, co-founder and CEO of Deeto.ai, hails from a background in GM and CFO roles, bringing his expertise in finance and operations to the entrepreneurial stage. Alongside co-founders Golan Raz and Yossi Gelman, who also have experience in finance, marketing, sales, and engineering, Eran leverages their collective large-enterprise background to address customer engagement challenges.

Deeto founders: Yossi Gelman, Eran Baron, Golan Raz

What problem does deeto.ai solve?

Customers use deeto.ai because it turns satisfied customers into powerful advocates, easing sales processes and boosting trust, saving businesses time and resources.

Deeto.ai

How did Eran come up with the idea for deeto.ai?

The founders of deeto.ai, Eran, Golan, and Yossi, identified a common issue in their roles within large enterprises, specifically in how businesses engaged with their customers. They noticed that firms often missed out on deep connections, as interactions were mostly transactional. This lack of engagement left a gap in understanding customer experiences, which should be a key asset for a company.

To dig deeper into this problem, they conducted interviews with hundreds of sales and marketing leaders. This research reinforced their observation of the gap in utilizing existing customer bases effectively. Instead of just relying on gut feeling, the founders used these interviews as a way to validate their idea before moving forward.

They kicked off with a basic proof of concept and received early feedback from tech companies. This feedback was crucial in refining their solution, prompting collaborations with branding and UX experts. One significant lesson was the value of early design partners who provided unbiased, honest feedback. This process highlighted the importance of ensuring a product is not just well-liked, but also viable for the intended market.

How did Eran Baron build the initial version of deeto.ai?

Deeto.ai's development process started with a proof of concept (POC) that relied heavily on feedback from design partners, particularly small startups and mid-sized technology companies. This collaborative approach was instrumental in shaping the platform's user interface and experience, ultimately leading to the full product design. Key to the product's foundation was the integration of advanced AI technologies that allowed deeto to automate content generation, enabling users to create reviews, case studies, and video testimonials efficiently. The journey from concept to initial product took a few months and involved significant challenges, including aligning AI capabilities with user expectations and ensuring seamless integration with existing CRM systems like Salesforce. Despite facing typical startup hurdles, such as resource constraints and technical limitations, the team was able to iterate rapidly, thanks to their previous experience in large enterprises and their strategic use of feedback loops from potential users.

What were the initial startup costs for deeto.ai?

Seed Funding: Shortly after deeto.ai was founded, UpWest led the company's Seed round of funding.

What was the growth strategy for deeto.ai and how did they scale?

AI-Powered Automated Content Generation

Deeto utilizes AI to automatically create personalized reviews, case studies, and video testimonials. This automation allows their customers to generate authentic content quickly and efficiently, significantly reducing the time and effort traditionally required for content creation.

Why it worked: By automating content production, Deeto eliminates barriers for businesses wanting to leverage customer testimonials and reviews. This efficient process ensures a steady stream of content that resonates with target audiences and enhances brand credibility, which can translate to higher conversion rates.

Customer Advocacy and Smart Matchmaking

Deeto's platform focuses on leveraging existing customer satisfaction to drive sales through advocacy. The AI-powered platform smartly matches prospects with suitable existing customer references. It also recruits advocates while efficiently managing reference fatigue.

Why it worked: Prospective customers trust peer reviews and testimonials more than traditional sales pitches. By connecting prospects with genuine testimonials from satisfied customers, the credibility of the sales process is significantly increased. This targeted approach not only cultivates trust but also boosts conversion rates.

Engagement Tracking and ROI Assessment

Deeto tracks the interactions and engagement of its advocacy efforts to continuously optimize marketing strategies. By evaluating the return on investment, businesses can gain insights into how advocacy impacts lead generation and conversion rates.

Why it worked: Real-time tracking and evaluation allow businesses to adjust their strategies effectively to boost performance. Understanding the impact of customer advocacy helps refine efforts, ensuring resources are used effectively and goals are met with higher success rates.

What's the pricing strategy for deeto.ai?

Deeto.ai offers a tiered pricing model starting from $299 per month, with a free trial to let users explore its AI-powered customer advocacy tools.

What were the biggest lessons learned from building deeto.ai?

Leverage Customer Trust: Deeto recognized that prospects trust customer testimonials over sales pitches, so they harnessed this insight into creating a platform that enables customers to act as advocates, boosting credibility and shortening sales cycles.
Prioritize Adaptability: By designing their platform to integrate seamlessly with various CRM systems or function independently, Deeto increased their appeal to different sales and marketing organizations, allowing them to adapt to diverse market dynamics.
Iterative Feedback is Key: Partnering with US design partners allowed Deeto to gather critical feedback and insights during their initial product development stage, ensuring that their offerings aligned with real market needs and achieved validation.
Automate Wisely: Deeto employed AI to automate and personalize the creation of customer content, reducing time and costs while ensuring the authenticity and alignment of reviews and testimonials with the brand goals.
Broaden Market Appeal: Initially targeting sales leaders, Deeto expanded its offerings to also attract marketing teams and CFOs, increasing their relevance and value across multiple organizational personas.

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