CVPartner

How CV Partner Grew to $5.5M ARR By Streamlining Professional Services Bids

Monthly Revenue

$458K

Founders

Employees

40 (est.)

Profitable

Yes

Year Started

2012

Customer

B2B & B2C

Founders

Employees

40 (est.)

Profitable

Yes

Year Started

2012

Customer

B2B & B2C

Who is Erling Linde?

Erling Linde, hailing from Norway, holds an MA in Computer Science from the Norwegian University of Science and Technology, and worked as a software developer and consultant before co-founding CVPartner in 2012 after recognizing the inefficiencies in preparing resumes for professional firms.

What problem does CVPartner solve?

CVPartner streamlines the creation and management of customized CVs and project case studies for professional service firms, saving hours of formatting work and increasing proposal accuracy, thus improving bid success rates. This automation addresses the painful inefficiency in proposal preparations, making it an invaluable tool for firms needing to present their team's qualifications in the most relevant, concise, and compliant manner.

How did Erling come up with the idea for CVPartner?

Erling Linde and Nicolai Nielsen came up with the idea for CV Partner by closely observing the challenges faced by IT consultants. While working at different software companies, Erling noticed how time-consuming and inefficient it was to manage resumes and case studies for bids and proposals. He conducted informal surveys with friends in the industry, asking them about their biggest pain points, and consistently heard about the difficulties of managing and updating employee information that was scattered across various formats.

Erling and Nicolai first met at a startup event and discovered their skill sets complemented one another—Erling had a strong technical background, while Nicolai focused on user experience. They initially built a basic solution and tested it with pilot customers, such as a small consultancy. Early feedback highlighted the functional potential but also pointed out the need for significant design improvements, which Nicolai took the lead on.

They faced several challenges during this ideation phase, from not having initial contracts prepared to pivoting from unprofitable consumer-focused ideas. Through these experiences, they learned the importance of validating the business need directly with potential customers and iterating based on real user feedback. This iterative process, coupled with their complementary skills, set the foundation for CV Partner's successful development.

How did Erling build the initial version of CVPartner?

Erling Linde and Nicolai Nielsen built the first version of CVPartner by first developing a prototype focused on functionality. Erling utilized his skills in software development and worked initially on creating a basic, working solution that allowed users to manage resumes and case studies more effectively. They sought feedback from prospective customers, receiving input that while the functionality was sound, the user interface needed significant improvement. They then brought Nicolai on board to enhance the user experience. The development and iteration phase lasted about a year before landing their first paying customer. Throughout this process, the biggest challenge was balancing the need for a robust backend with a user-friendly front end, and managing the development without initial external funding, leading to a bootstrapped approach that demanded careful resource allocation and prioritization.

What were the initial startup costs for CVPartner?

First Funding Round: In 2023, CV Partner received its first investment from Idékapital, raising around $3 million.

How did Erling launch CVPartner and get initial traction?

Initial Direct Outreach

Erling Linde and his co-founder Nicolai Nielsen launched CVPartner by leveraging their personal networks. They contacted friends and former colleagues in the IT and consultancy fields to validate the problem they aimed to solve. This direct outreach was critical in their early days and played a significant role in getting their first pilot customer: Iterate.

Pilot Customers

They used their connections to further present their prototype to multiple consultancies. Their direct and quite personal approach led to their first paying customer, Capra Consulting. These initial clients were key in providing the feedback necessary to improve and refine their product. The success from these early customers allowed them to gain initial traction and credibility in the market.

Word of Mouth and User Migration

Interestingly, they leveraged the movement of IT professionals between companies. Clients who moved to new firms recommended CVPartner, thereby generating new customer leads. This organic word-of-mouth marketing was invaluable, particularly as it lent credibility through direct recommendations. This approach helped them expand their user base without significant marketing expenditure.

Focus on Local and Gradual International Expansion

In the initial stages, CVPartner focused on winning over local Scandinavian markets, one country at a time. After securing customers in Norway, they expanded gradually to neighboring countries – first Sweden, followed by Denmark. This phased approach minimized overload and allowed them to adapt their solutions to meet specific regional needs effectively.

By combining initial direct outreach, leveraging their early network, and capitalizing on word-of-mouth growth, CVPartner was able to secure approximately 5 early customers, bringing in an estimated revenue of around $50,000 annually in the first couple of years. This foundational customer base paved the way for further growth and eventual international successes.

What was the growth strategy for CVPartner and how did they scale?

SEO

CVPartner has leveraged search engine optimization to drive organic traffic to their website. They targeted specific keywords relevant to their niche, such as "professional services resume software" and "bid proposal tool for consultancies." This focused approach on SEO has helped them attract users who are actively searching for solutions to their problems, thereby increasing traffic and potential leads.

Word of Mouth

One of the most effective channels for CVPartner has been word of mouth. Professionals who have used the software in one company often recommend it when they move to another. This organic referral system is powerful because it comes with the credibility of a trusted source, which significantly reduces the sales cycle. It’s a testament to the value provided by the product that users themselves become its advocates.

Events and Conferences

CVPartner has actively participated in industry events and conferences to reach new customers. These in-person interactions allow them to demonstrate the value of their software directly to decision-makers in professional service firms. This strategy has proven effective for breaking into new markets and establishing a recognized presence in the industry. Notably, they have used these events to connect with potential clients and showcase their product's unique capabilities.

Customer Retention via Features and Service

To keep existing customers engaged, CVPartner focuses on continuously updating their software to meet market demands and specific client needs. They work closely with their users, often taking their feedback to implement new features and improve user experience. This customer-centric approach not only helps in retaining clients but also encourages them to act as brand ambassadors, spreading positive reviews and thereby fostering more word-of-mouth referrals.

What's the pricing strategy for CVPartner?

CVPartner offers a per-user pricing model with most customers averaging around $15,000 per year, and enterprise solutions ranging from $50,000 to $500,000 annually.

What were the biggest lessons learned from building CVPartner?

Embrace Resilience: The journey of CVPartner wasn't always smooth. Facing setbacks and persevering through tough times was crucial. Having the next goal in sight, such as acquiring the first paying customer, kept the founders motivated.
Customer-Centric Approach: Building alongside customers was essential. By deeply understanding and addressing customer pain points — like complex resume formatting needs — CVPartner developed a solution that resonated well with its user base.
Learn from Mistakes: Early on, they realized the importance of preparation, as demonstrated when they didn't have a contract ready for their first customer. This mishap taught them to always be prepared, leading to the hiring of in-house legal counsel later.
International Mindset: From the start, CVPartner adopted an international approach, with early hires in the UK and subsequent offices in multiple countries. This mindset was key to their expansion and growth.
Focus on Health and Delegation: To prevent burnout, maintaining personal health and effectively delegating tasks played a significant role. Prioritizing these aspects ensured that the leadership could focus on long-term goals and strategic decisions.

CVPartner Acquisition: How much did CVPartner sell for and what was the acquisition price?

CVPartner, a SaaS company focused on resume management for professional services firms, was bootstrapped for 10 years before raising $3 million at a $25 million valuation in 2023.

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