Click Connector

How Ruban Bootstrapped a Live Chat Tool to $100K ARR Solo

Monthly Revenue

$8.33K

Founders

Profitable

Yes

Year Started

2021

Customer

B2B

Founders

Profitable

Yes

Year Started

2021

Customer

B2B

Who is Ruban?

Ruban, the founder of Click Connector, is an indie software developer who transformed his live chat product into a successful SaaS business mainly through perseverance and customer insight, achieving $100K ARR without formal business backing.

What problem does Click Connector solve?

Click Connector helps businesses provide quick and efficient customer support by offering an all-in-one solution for both sales and support needs, addressing the frustration of managing multiple tools.

How did Ruban come up with the idea for Click Connector?

In 2019, while running a different product startup, the founder encountered a pivotal moment when a customer expressed frustration about existing solutions not meeting their multi-sales needs. This complaint sparked an interest in understanding why the problem remained unresolved. Over several weekends, the founder revisited the old product code to build a feature that would address this specific issue, successfully retaining the customer and rekindling their own enthusiasm for the project.

During the COVID-19 pandemic, the founder received additional requests for the same features, prompting deeper market analysis. Initially, they doubted their ability to compete in a crowded market dominated by significant players, but recognized that perhaps the notion of "it's too late" was unfounded. Embracing a new mindset, the founder began rebuilding the product with fresh branding and a codebase they enjoyed working on, ultimately learning that even in competitive spaces, well-crafted solutions to overlooked problems can flourish.

A key lesson from this journey was the importance of listening to customers' needs, which guided them toward the right problem to solve. The founder also discovered that persistence and small, focused steps could lead to substantial breakthroughs, reinforcing the belief that it truly is never too late to pursue innovation.

How did Ruban build the initial version of Click Connector?

Ruban built Click Connector by initially creating a live chat product in 2016 that helped businesses convert website visitors, although he lacked an understanding of the market potential. After a few years of neglect, he decided to revive the product in 2019 after a customer pointed out a significant pain point that existing competitor tools failed to address. He took 4-5 weekends to delve into his old code and integrate the requested feature, which rekindled his interest in the product. In 2020, he dedicated his weekends to a complete redevelopment, incorporating new branding and a more enjoyable codebase. Ruban relied on part-time contributors for different aspects of the rebuild, ultimately relaunching to his existing client base in late 2021.

What was the growth strategy for Click Connector and how did they scale?

Word of Mouth

Click Connector primarily grew through word-of-mouth. In March 2022, they managed to sign up over 30 brands and reach an annual recurring revenue (ARR) of $100,000 purely through word-of-mouth marketing. This channel worked because they focused on solving specific customer problems, which led satisfied customers to naturally recommend their product to others. Since they didn’t invest in paid ads or have a flashy launch, the effectiveness of their product and customer satisfaction became their primary marketing tool. This approach highlighted the importance of listening to customer feedback and addressing unmet needs in their market.

Customer Feedback and Iteration

Another key aspect of their growth was actively responding to customer feedback and iterating on their product. When a customer pointed out a pain point with their current tool in 2019, the founder spent weekends updating the product to solve this issue. This proactive approach retained existing customers and attracted new ones who were looking for solutions their competitors didn’t offer. By continuously engaging with their users and adapting the product to meet their needs, they created a loyal customer base that drove growth through word-of-mouth referrals.

Relaunch and Rebranding

Click Connector also benefitted from a strategic relaunch and rebranding strategy. In late 2020, the founder committed to reworking the product with new branding and a codebase he was enthusiastic about. By the end of 2021, this renewed version was deployed to existing clients, who reacted positively to the changes. The relaunch addressed previous shortcomings and aligned the product more closely with market demands, fueling further growth as satisfied customers spread the word.

COVID-19 Pandemic

The COVID-19 pandemic indirectly contributed to their growth by increasing the demand for customer support software. As businesses sought more efficient ways to communicate with their customers during the crisis, Click Connector saw increased interest in the specialized features they had developed. The timing of their product enhancements aligned with this shift, allowing them to capture a segment of the market that was eager for effective customer communication tools. This context emphasized the importance of market awareness and flexibility to capitalize on emerging opportunities.

What's the pricing strategy for Click Connector?

Click Connector offers a tiered pricing model with basic plans starting at $99/month, providing essential live chat and customer support features, with customizable options for larger enterprises.

What were the biggest lessons learned from building Click Connector?

Listen to Customers: Ruban regained momentum by addressing a specific customer pain point, which helped retain clients and renewed his interest in the product. Listening to your customers can reveal valuable insights and opportunities for improvement.
Persistence Pays Off: Despite initial setbacks and market saturation, Ruban persisted with Click Connector, and through continual effort, he achieved $100K ARR. Stick with your vision and be open to iterating on your product.
Leverage Word of Mouth: Without a large advertising budget, Ruban capitalized on word-of-mouth recommendations, signing up over 30 brands. Focus on delivering quality to create advocates for your business.
Adapt Quickly: When a customer highlighted a need that competitors didn't meet, Ruban quickly adapted his product to fulfill it. Be ready to pivot your strategy based on customer feedback to stay relevant.
It’s Never Too Late: Ruban’s journey emphasizes that opportunities aren't lost as long as you're willing to act. Don't let self-doubt stop you from revisiting and improving your products.

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