Carta Maps

How Franco Valdes Built a $12K ARR Side Project in a Year

Founded By

Franco Valdes

Monthly Revenue

$900

Days To Build

Founders

Profitable

Yes

Days To Build

Year Started

2021

Customer

B2C

Founded By
Franco Valdes: Monthly Revenue
$900: Days To Build
69

Founders
1: Profitable
Yes: Days To Build
69

Year Started
2021: Customer
B2C

Who is Franco Valdes?

Franco Valdes, the founder of Carta Maps, is an indie developer from Charlotte, North Carolina, balancing his entrepreneurial venture with being a dad of three while working a full-time job.

What problem does Carta Maps solve?

Carta Maps allows anyone to easily create personalized maps without coding, solving the hassle of complicated map customization for presentations or websites.

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How did Franco come up with the idea for Carta Maps?

The founder of Carta Maps began exploring the field of maps and geographical data over four years ago, driven by a desire to make map customization more accessible without requiring complex coding skills. This idea was born from personal experiences as a developer, balancing life as a full-time worker and a parent, which sparked the ambition to create a tool that others could easily use. Observing the challenges people faced in accessing boundary data, the founder recognized a clear gap and envisioned simplifying this process through a no-code platform.

Before diving into the creation of Carta Maps, the founder validated the concept by examining existing solutions and the lack of user-friendly customization options. By continually refining the idea based on user feedback and keeping a pulse on market demands, the vision of a comprehensive mapping tool began to take shape. Overcoming challenges like limited resources and time, the founder leveraged free tools and open-source libraries to build a proof of concept, iterating the product to ensure it was both powerful and intuitive for users.

How did Franco build the initial version of Carta Maps?

To build Carta Maps, Franco Valdes embarked on a rapid development journey, writing the first line of code in April 2022 and launching a beta version by June of the same year. The tech stack was carefully selected to support efficient development; it included TypeScript and React, facilitated by Next.js due to its seamless integration with Supabase for authentication and database needs.

Valdes used a combination of Tailwind and Mantine for the UI, allowing fast and responsive design without compromising accessibility. The entire project leveraged free resources and open-source libraries, which enabled him to maintain a budget-friendly operation. Hosting was managed by Vercel for its stellar developer experience. The initial phase was intense, balancing a full-time job and family, with significant challenges such as feature prioritization and the introduction of unique functionalities like boundary data, which served as crucial launch criteria.

What were the initial startup costs for Carta Maps?

Domain Purchase: The founder bought the domain cartamaps.com for $1,250.

What was the growth strategy for Carta Maps and how did they scale?

Search Ads

Carta Maps utilized search ads as a significant growth channel. The founder initially saw an increase in monthly recurring revenue (MRR) as high as $1,200 through search ads. However, the strategy was paused temporarily to reassess and optimize their approach, indicating its initial success but also highlighting the need for ongoing evaluation.

Why it worked: Search ads are effective for directly targeting users who are actively searching for mapping solutions, ensuring that Carta Maps reached a relevant audience. This direct targeting likely contributed to a surge in MRR, demonstrating the value of being able to immediately capture potential customers' intent.

Social media, including hiring contractors for social ads, played a role in Carta Maps' growth strategy. A contractor with a background in UI/UX was hired to enhance social media ad efforts, which implies an integrated approach to improving both the creative elements and the targeting strategy of the ads.

Why it worked: Social media ads can effectively reach a broad audience. By hiring someone with expertise in UI/UX, Carta Maps was able to create visually appealing and user-friendly ad content. This strategy helped appeal to potential users on platforms where they spend their time, increasing awareness and engagement.

Free Tools

Carta Maps introduced a free tool called the Designer, which allows users to create a personalized map theme. This move was strategic in attracting potential users by demonstrating the platform's capabilities without any initial financial commitment.

Why it worked: Offering a free tool lowers the barrier to entry for new users, allowing them to experience the benefits of the platform firsthand. This approach is designed to pique interest and serve as a lead magnet, funneling users into the paid version of Carta Maps after they've seen the tool's potential.

Organic Traffic

Purchasing the domain cartamaps.com likely improved the site's organic traffic. A .com domain is generally perceived as more professional and credible, which may enhance search engine ranking and user trust, hence improving click-through rates and site traffic.

Why it worked: The acquisition of a .com domain improved Carta Maps' search visibility and trust with users, which could lead to an increase in organic traffic. Enhanced credibility and professional appearance contribute to better performance in search results and user perception, aiding in overall growth.

What's the pricing strategy for Carta Maps?

Carta Maps provides paid plans starting at $9 monthly, focusing on map customization and embedded map features.

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What were the biggest lessons learned from building Carta Maps?

Embrace Multi-Skill Learning: As a solo founder, learning various aspects like sales, marketing, and technical skills was essential for Carta Maps. This holistic approach helped manage operations without heavy delegations.
Adaptation Through Feedback: Receiving feedback allowed the integration of new features such as the "Designer" tool, which aims to attract users by showcasing Carta Maps' customization capabilities.
Strategic Spending: Investing in the right domains and contractors helped boost organic traffic and improve user interface/experience, proving the importance of strategic resource allocation.
Navigate Churn with Resilience: With high churn rates and the absence of a perfect market fit, resilience in experimenting with strategies like search ads and social marketing became crucial.
Keep Costs Low: Using free or low-cost tech resources like TypeScript, React, and Vercel helped maintain operational efficiency, ensuring scalability without financial strain.

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