The 21 Best Home-Based Business Ideas To Start In Utah [2024]
Interested in starting a business in in 2024?
We put together 63 of the best businesses you can start in today.
For each business idea, we’ll show you real-world examples of how you can start your profitable, home-based small business in .
Here's the full list:
1. ($21.2M/year)
If you're looking to start a home-based business in Utah, consider the idea of creating an online marketplace or platform. Gumroad, which was actually started by Sahil Lavingia in San Francisco, CA, offers a prime example of this business model. Gumroad is an e-commerce platform that enables creators to sell their products directly to consumers, making it easier for independent artists, writers, and developers to monetize their work.
You could build a similar platform tailored to your unique market, leveraging Utah's growing tech scene and community of creatives. With the right strategy, you might find significant opportunities for growth and profitability. For a deeper dive into Gumroad's journey and insights, check out their case study.
Learn how Sahil Lavingia grew Gumroad from a weekend project into an e-commerce powerhouse generating $21.2 million annually, using nothing more than elbow grease and cold emails to drive their early growth.
2. Start a seeds business ($4.8M/year)
Starting a seeds business can be a rewarding and profitable venture, especially in Utah, where the growing enthusiasm for organic and heirloom gardening continues to rise. True Leaf Market, started by Parker Garlitz in Salt Lake City, Utah, is a prime example of success in this niche. Offering heirloom, non-GMO, and organic seeds, alongside growing supplies and starter kits, this business has flourished with a diverse revenue stream, generating $400k/month. True Leaf Market serves everyone from home gardeners to professional growers, showcasing the expansive market potential within the state.
Inspired by Garlitz's journey, you could tap into this lucrative market by focusing on unique and sustainable seed options, perhaps even targeting local gardening clubs or farmers' markets to foster community connections. For deeper insights into how this business was built and scaled, you can check out their detailed case study here. With Utah's growing interest in sustainable living and gardening, a seed business stands as a promising opportunity.
True Leaf Market, an independent seed company offering heirloom, non-GMO, and organic seeds, growing supplies, and starter kits, has grown to a profitable $400k/month business, with revenue diversified across their website, 3rd party online sellers, Amazon, eBay, brick and mortar health food stores, and fulfillment services, and plans to continue growth through acquisitions and onboarding 50 to 100 new SKUs monthly.
3. Start a fire safety business ($3.65M/year)
Starting a fire safety business in Utah could be a rewarding venture, especially given the importance of fire prevention measures. Peter Thorpe, a firefighter from Provo, Utah, leveraged his firsthand experience to develop FireAvert, a life-saving device that prevents kitchen fires by cutting off power to the stove when a smoke detector goes off. This innovative solution not only addresses the leading cause of home fires—unattended cooking—but has also proven to be a lucrative business, generating over $2 million in revenue in 2018 alone.
FireAvert is a prime example of how local entrepreneurs can identify a pressing need within their community and develop a solution that has far-reaching impacts. You could follow Peter's footsteps by exploring various fire safety innovations that cater to both residential and commercial sectors. For more details on how Peter built his successful fire safety business in Utah, check out the full case study here.
Firefighter turned entrepreneur Peter Thorpe invented FireAvert, a product that plugs into an oven and automatically cuts power to the stove and range if a synced smoke detector goes off, resulting in over $2 million in revenue in 2018 alone, with projections for double that in 2019 and the creation of a FireAvert outlet and smart home integration in the upcoming future.
4. Create a coding platform ($2.83M/year)
Creating a coding platform could be a lucrative home-based business idea in Utah, especially with the rising demand for programming skills. The story of Boot.dev, founded by Lane Wagner in Salt Lake City, UT, is an excellent example of this. By specializing in backend development for Python and Go, Boot.dev experienced significant growth, with monthly revenues soaring from $3,000 to $26,000 within a year.
Lane Wagner's approach of focusing the learning path and utilizing organic marketing strategies like SEO and sponsored podcasts, enabled his platform to thrive. If you're considering starting a similar venture, leveraging specialized knowledge and clear market positioning could pave the way for success. For more detailed insights into Lane Wagner's journey with Boot.dev, check out the full case study.
Boot.dev founder Lane Wagner increased monthly revenue from $3,000 to $26,000 in a year by narrowing his product focus to a learning path for backend development in Python and Go, increasing memberships and marketing organically through sponsored podcasts and SEO.
5. Create an online course ($1.5M/year)
Creating an online course offers you the opportunity to leverage your expertise and share it with a global audience while working from the comfort of your home in Utah. Gabriel Kramer, who founded SI Certs in Eagle Mountain, Utah, provides a prime example of how this can be done successfully. Kramer turned his experience as a construction inspector into an online test prep course business, which earned $45,000/month last year and is projected to make $60,000/month this year.
SI Certs focuses on helping construction inspectors pass important certification exams through their custom-tailored courses, which include tutoring support. This business, started locally but scaling globally, shows the potential of online courses as a viable and profitable home-based business in Utah. To learn more about Kramer's journey and how he built SI Certs, you can read the complete case study here.
SI Certs CEO Gabriel Kramer shares how he turned his experience as a construction inspector into an online test prep course business that made over $45,000/month in revenue last year, and is projected to make $60,000/month this year.
6. Start a guitar company ($1.2M/year)
Starting a guitar company in Utah could be a promising endeavor for aspiring entrepreneurs in the state. The local music scene along with the state's thriving startup ecosystem makes it an ideal place to launch innovative products. For instance, KLOS Guitars was founded in Provo, Utah by Adam Klosowiak and has grown tremendously. KLOS Guitars creates durable, portable, and great sounding carbon fiber guitars and ukuleles, which gained initial traction through a successful Kickstarter campaign.
Their flagship product, a travel guitar, has a unique feature: a carbon fiber body and soundboard with a foldable mahogany neck. This innovative design has led KLOS Guitars to ship to over 70 countries and all 50 states, generating over $1M in yearly revenue primarily through Shopify. This success story illustrates how you could leverage innovative materials and crowdfunding to build a successful guitar company in Utah. For more details on KLOS Guitars’ journey, you can read their case study here.
KLOS Guitars CEO and co-founder Adam Klosowiak created a unique line of carbon fiber guitars and ukuleles, launching with a successful Kickstarter campaign that has since led to over $1 million in funding, with current monthly sales over $100K mainly through Shopify.
7. Start a fashion blogging business ($120K/year)
Starting a fashion blogging business in Utah could be a lucrative and creative venture, especially if you have a passion for fashion and a flair for content creation. With a growing interest in unique, DIY fashion and sustainable practices, there is ample opportunity to carve out your niche in the market. By providing valuable content, engaging with your audience, and monetizing your blog through various income streams such as digital products, affiliate marketing, and sponsored posts, you could build a profitable home-based business.
One inspiring example of a successful fashion blog started in Salt Lake City, Utah is the Creative Fashion Blog by Lisa Miller-Mecham. Lisa transformed from an accessory designer to an award-winning fashion designer and DIY blogger, eventually creating a profitable sewing pattern business. Her blog generates over $10k per month in passive income, allowing her to set her own hours and be present for her family. You can read more about her journey and get tips on building a successful fashion blog in her case study.
Learn how this DIY blogger turned sewing pattern maker generates over $10k per month in passive income, and discover her tips for building an authentic brand on a budget.
8. Start a mom blog ($36K/year)
Starting a mom blog can be a highly rewarding home-based business, especially in a family-centric state like Utah. With a laptop and an internet connection, you could share valuable advice, create supportive communities, and build a profitable venture. Audrey Marshall from Utah did just that when she launched her blog, Mommy Enlightened, where she offers insights on pregnancy, babies, toddlerhood, and motherhood.
Within just a year and a half, Audrey managed to earn over $3,000 a month by diversifying her income streams, focusing on her target audience, and leveraging networking opportunities. Her journey, which you can read more about in this case study, demonstrates that even with minimal experience, you could achieve financial success while making a positive impact on the lives of other moms. Starting a mom blog in Utah not only offers a flexible work-life balance but also the opportunity to connect deeply with your community.
This case study follows a blogger who started making over $3,000 per month within a year and a half of launching her blog about motherhood, and shares tips on diversifying income streams, networking, and prioritizing spending.
9. Start a children's clothing business
Starting a children's clothing business in Utah presents a brilliant opportunity to cater to a growing market with a unique proposition. Utah, known for its strong family-oriented communities, offers a fertile ground for businesses targeting young families. You could create a brand that focuses on high-quality, durable clothing for kids that encourages outdoor activities, similar to Sawyer, a successful example based in Park City, Utah.
Sawyer, founded by Cameron Olthuis, is a direct-to-consumer kids' clothing brand that stands out with its mission to inspire children to spend more time in nature. Their products are designed to be soft and durable, appealing to parents who value both comfort and longevity in their children’s apparel. Sawyer's commitment to quality and in-house fulfillment has earned them a loyal customer base, often seeing repeat purchases multiple times a year. Learn more about their journey here.
Sawyer, a direct-to-consumer kids clothing brand, encourages kids to explore nature through durable products with striking designs; despite being bootstrapped and manufacturing in house, the brand growth sees consumers frequently purchasing up to 8 times in less than a year, with a solid brand strategy based on quality products and timeless design.
10. Start a b2b lead generation service ($2.07M/year)
Starting a B2B lead generation service in Utah offers a unique opportunity due to the state's growing and diverse business landscape. You could harness your skills in sales and data analysis to help local businesses, as well as those beyond Utah, build a solid pipeline of potential clients. With many companies in the state seeking effective ways to secure high-quality leads, your service could become indispensable.
Furthermore, the demand for lead generation services is consistently high, ensuring a steady stream of potential clients. This business is scalable, allowing you to start small and grow your operations as you build your client base. If you're interested in exploring more about this idea, check out more details and read successful case studies from others who have ventured down this path.
A 20-year-old digital nomad and serial entrepreneur shares his journey of starting a successful digital marketing agency, Nomads with Solutions, which specializes in Facebook lead generation, and offers insights on client acquisition, personal branding, and focusing on self-improvement.
11. Start a music youtube channel
Starting a music YouTube channel in Utah offers a unique opportunity to tap into the state’s vibrant music community and growing online audience. You could create content that resonates with local musical tastes, from indie and folk to electronic and rock, leveraging Utah’s diverse musical landscape.
You could also benefit from Utah’s excellent broadband infrastructure, ensuring smooth video uploads and streaming. By focusing on consistency and high-quality content, you could build a loyal subscriber base and monetize through various avenues, such as ad revenue, sponsorships, and merchandise sales. Explore successful case studies to gain insights and inspiration for your own channel. For more details on this idea, visit here.
This case study is about Kate Brunotts, a full-time audio producer who started her own business as a beatmaker and audio engineer, making over 60K through her freelance lifestyle, attracting and retaining clients through referrals and her social media presence, and consistently growing her income and network.
12. Become a content strategist ($767K/year)
Starting a content strategist business in Utah could be a savvy move, given the state's dynamic mix of tech startups and established industries looking to enhance their online presence. With the rising number of businesses aiming to capitalize on digital marketing, you could find ample opportunities to help companies craft targeted content strategies that drive engagement and sales.
Moreover, Utah's entrepreneurial spirit, highlighted by Silicon Slopes and other innovation hubs, creates a fertile ground for networking and collaboration. By leveraging your understanding of the local market and its unique needs, you could carve out a niche and build a loyal client base. For more insights, check out our detailed guide and some successful case studies.
Draft founder, Karl, built a productized service for technical content, generating $10k in (mostly) recurring revenue in just three months of running the business, showing the success of skill-stacking and the impact of word of mouth and maintaining a strong network in a service business.
13. Become a social media marketer ($535K/year)
Starting a social media marketing business in Utah offers numerous opportunities due to the diverse and rapidly growing economy in the state. With a dynamic mix of tech startups, thriving small businesses, and established enterprises, you could leverage your skills to help these companies enhance their online presence and drive customer engagement.
Moreover, Utah's supportive entrepreneurial ecosystem means you could connect with like-minded professionals and access a variety of resources to grow your business. By reading these successful case studies, you could gain insights and inspiration on how to tailor your social media strategies to meet local market demands effectively.
This case study is about how the founder of AdvertiseMint, a Facebook advertising agency, started the company with just one employee and has since grown it to 25 employees, managing close to $100 million in digital media buys for clients such as Coca-Cola and Viacom.
14. Start a content marketing business ($1.1M/year)
Starting a content marketing business in Utah could be an excellent idea, given the state's growing entrepreneurial landscape and tech scene. With businesses increasingly looking to boost their online presence, your content marketing services could help local companies attract more leads and customers. By leveraging your understanding of SEO and social media, you could fill a significant gap in the market.
Additionally, Utah's supportive business environment and strong community networks provide ample opportunities for networking and collaboration. You could learn more about starting a content marketing business and draw inspiration from successful case studies on Starter Story. This could be your chance to build a thriving business while helping other local companies succeed online.
How David Tile turned a freelance writing gig into an $80k/month business, discussing lessons learned through managing growing demands and maintaining a remote team operation.
15. Start a form builder tool ($2.65M/year)
Starting a form builder tool business in Utah could be a lucrative opportunity due to the state's thriving tech scene and numerous small to mid-sized enterprises looking to streamline their operations. You could tap into the needs of local businesses that require custom, user-friendly forms for various applications such as surveys, registrations, and feedback without hiring specialized coding talent.
In terms of market potential, Utah's growing startup ecosystem and focus on innovation create a fertile ground for tech-based solutions. By offering a versatile form builder with industry-specific templates, you could attract a wide range of clients and establish a strong local customer base. For more insights on how to succeed in this field, you can explore successful case studies on our website or learn more details about this business idea.
ConvertCalculator founder Joris de Ruiter went from building websites at an agency to running his own successful SaaS business that's now signing up new customers every day and taking $5,000 in monthly recurring revenue.
16. Start a marketing consulting business ($1.47M/year)
Starting a marketing consulting business in Utah presents a unique opportunity due to the state's rapidly growing and diverse economy. As companies in sectors like technology, outdoor recreation, and healthcare seek to enhance their market positions, your expertise in crafting effective marketing strategies could cater to this expanding market. In fact, Utah's young and tech-savvy population sets the stage for innovative and digital marketing approaches that can help local businesses thrive.
Additionally, Utah's strong networking community and numerous business support resources can be invaluable when launching and expanding your consulting services. With a deep understanding of marketing principles and strong communication skills, you could bridge the gap between businesses and their target audiences, driving measurable growth and success for your clients. To further inspire your entrepreneurial journey, check out these successful case studies of marketing consultants thriving in various markets.
A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.
17. Start an internet marketing consulting business ($988K/year)
If you are considering starting an internet marketing consulting business in Utah, you could tap into the state's growing ecosystem of tech startups and small businesses. The entrepreneurial spirit in cities like Salt Lake City and Provo presents ample opportunities to help local businesses enhance their online presence and succeed in an increasingly digital marketplace.
You could leverage your expertise in areas such as search engine optimization, social media management, and pay-per-click advertising to drive web traffic and increase brand visibility for your clients. For more details on starting such a business, visit this link. Additionally, you can check out these success stories of thriving internet marketing consultants for inspiration.
Content writing company 411Writers started with $13.99 and now generates over $50,000 revenue per month, providing clients with unique website content for both search engines and human readers.
18. Start a marketing agency ($2.94M/year)
Starting a marketing agency in Utah could be a highly lucrative venture given the state’s robust and growing economy. With a myriad of businesses springing up, particularly in the tech and outdoor recreation sectors, there’s a constant demand for professional marketing services to help brands stand out. You could leverage your skills to offer tailored marketing solutions to these diverse industries and drive significant growth for your clients.
Additionally, Utah's startup-friendly environment and supportive business community make it an ideal place to launch a marketing agency. By tapping into local networks and resources, you could quickly gain a foothold and scale your business effectively. Numerous successful case studies, like those shared here, can provide valuable insights and strategies to help you start your journey. For more comprehensive information on starting a marketing agency, check out our detailed guide.
A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.
19. Start a content creation business ($963K/year)
A content creation business is an excellent opportunity to explore in Utah. The state's growing tech and entrepreneurial ecosystem provides a robust market for digital content services. Whether you focus on freelance gigs or build a full-service agency, your creative skills could cater to the diverse needs of local businesses seeking compelling content to enhance their online presence.
You could leverage your unique writing talents to target niche markets, provide tailored messaging, and increase brand visibility for your clients. Given Utah's dynamic business landscape, a personalized content creation service would position you as an invaluable asset to companies aiming to drive lead generation. For more inspiration and successful case studies, check out this link on our website.
Power Move Marketing is an innovative digital marketing company founded by Hailey Brooke McFadden, which has achieved an impressive monthly income of $22,075 and is projected to make almost $300,000 in its first year, by offering a one-stop-shop for e-commerce businesses looking for a marketing powerhouse with a female positive culture.
20. Start a management consulting business ($2.18M/year)
Starting a management consulting business in Utah could be an excellent entrepreneurial move, given the state's growing economy and diverse industries. You could help various Utah-based organizations—ranging from tech startups in the Salt Lake City area to established enterprises in different sectors—improve their operations and strategies.
With Utah's emphasis on innovation and business growth, the demand for skilled management consultants is on the rise. By offering your expertise and objective advice, you could help these organizations maximize their growth potential and achieve their business goals. For more details, check out this in-depth guide about management consulting businesses and some inspiring successful case studies on our website.
Consulting Success® is a 7-figure, highly profitable business that offers courses and coaching programs for consultants looking to start or grow their consulting business, built through iterative content creation and audience validation.
21. Start a language translation service ($1.49M/year)
Starting a language translation service in Utah is a promising opportunity due to the state's growing international business presence and diverse population. You could help local businesses expand their reach by breaking down language barriers, enabling them to engage with a broader and more inclusive audience.
In addition, Utah's robust tourism industry and strong emphasis on education create a consistent demand for translation services across various sectors. By mastering a second language and gaining fluency, you have the potential to tap into this vibrant market and connect with clients from around the globe. For extra inspiration, check out some successful case studies of others who have thrived in this industry.
How this founder started a $100K/month guaranteed transcription service for medical, legal, law enforcement, financial, academic and general business industries, winning the NASPO ValuePoint transcription services contract over 26 other companies and learning valuable lessons about getting a coach and getting as much PR as possible.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
