16 Business Ideas For Yoga Enthusiasts [2024]

Updated: September 26th, 2024

Are you passionate about yoga and dreaming of turning that passion into a business? This article explores different business ideas that could help you transform your love for yoga into a sustainable income. Whether you aim to start small or dream big, there are plenty of opportunities that might align with your lifestyle and goals.

Imagine opening a cozy yoga studio in your neighborhood or sharing your expertise through online classes for a global audience. If teaching isn't your path, you could delve into creating and selling specialized yoga gear or apparel. Each of these ventures could allow you to share your enthusiasm for yoga while building a rewarding business.

For each business idea, we'll show you real-world examples of other yoga enthusiast businesses to help you see what it takes.

Here's the full list:

1. Start a health and wellness app ($108K/month)

If you're a yoga enthusiast with an entrepreneurial spirit, starting a health and wellness app could be an excellent opportunity to turn your passion into a thriving side business or even a full-time venture. This app could offer a comprehensive suite of features, from personalized yoga routines and nutrition plans to mental well-being exercises and progress tracking, making it a valuable tool for users seeking to improve their overall health.

By diving into this growing market, you could create a platform that reminds users to drink water, guides them through tailored yoga practices, and offers meal plans that cater to their unique needs. Consider it a virtual coach in their pocket, providing expert advice and motivation at their fingertips. Begin your journey by exploring health and wellness app success stories on Starter Story for inspiration and insights.

Why start a health and wellness app?

  • You could leverage your yoga expertise to offer personalized guidance, enriching users' wellness journeys.
  • This market is growing rapidly, presenting a lucrative opportunity to make a meaningful impact.
  • As technology and health intersect, you could build a business that combines your passion for yoga with innovative digital solutions.

How much you can make: $600 — $300,000/month

How long does it take to build: 200 days (?)

I Created A $2.7M/Year Software That Extends People's Lives By Analyzing Their DNA

Founder and CEO of SelfDecode, Joe Cohen, explains how his company helps people discover personalized diet, supplement, and lifestyle recommendations based on DNA and lab tests; generating about $2.7 million in revenue over the past year and raising $8 million in a crowdfunding campaign, SelfDecode provides personalized health recommendations prioritized on unique genetic variants, marking the future of healthcare.

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2. Start an online course sales business ($85K/month)

Starting an online course sales business as a yoga enthusiast allows you to share your passion and expertise with a broad audience while generating passive income. By creating engaging and informative yoga classes, you could attract students from around the world who are eager to learn from your experience and knowledge. With the e-learning market poised to exceed $645 billion in the next few years, this is a prime opportunity to turn your yoga practice into a profitable venture.

You can check out more on online course sales business here.

Why start an online course sales business?

  • You have the unique opportunity to share your passion for yoga while earning money.
  • The e-learning market is rapidly growing, providing a vast audience of potential students.
  • Creating and selling online courses offers a flexible and scalable source of passive income.

How much you can make: $100 — $300,000/month

How much does it cost to start: $2,000 (?)

How long does it take to build: 180 days (?)

I Make $120K/Year With My Print On Demand T-Shirt Side Hustle

A multipreneur shares how she built a successful print on demand side hustle, generating $120,000 per year through multiple brands spread over various platforms.

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3. Start a podcast ($97.9K/month)

Creating a podcast is an excellent way for yoga enthusiasts to supplement their income or start a side business. By sharing your passion and knowledge about yoga, you could attract a dedicated audience looking for guidance, tips, and inspiration. Plus, with minimal setup costs, you could quickly create high-quality content that resonates with fellow yoga lovers.

Why start a podcast?

  • Podcasts are an affordable business opportunity, needing only basic recording equipment and an internet connection.
  • You could build a loyal following and community of like-minded individuals.
  • Monetization possibilities include sponsorships, advertisements, and premium content subscriptions.

For more insights, check out success stories and tips on podcast profitability here.

How much you can make: $400 — $1,020,000/month

How much does it cost to start: $2,000 (?)

How long does it take to build: 60 days (?)

Time commitment per week: Min. 2 hours/week

How I Started A Successful Podcast Production Company

A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.

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4. Start a niche website ($107K/month)

Creating a niche website is a fantastic way for yoga enthusiasts to supplement their income and potentially turn their passion into a full-time business. A niche website dedicated to yoga can serve as a rich resource for other enthusiasts, offering specialized content such as yoga routines, meditation guides, or product reviews. You could monetize your site through various avenues including affiliate marketing, ad placements, or selling digital products like ebooks or courses.

Starting this venture involves selecting a niche within yoga that you're particularly passionate about, then investing time in research, content creation, and SEO to drive traffic. While it requires initial effort, a well-developed niche website can become a reliable source of passive income. For inspiration, check out some niche website success stories.

Why starting a niche website?

  • It allows you to share your specialized yoga knowledge and passion, creating content that resonates deeply with your audience.
  • A niche website provides multiple revenue streams, from affiliate marketing to digital products, offering financial flexibility.
  • With consistent effort, you can build a loyal following and establish a brand, making your website a sustainable source of passive income.

How much you can make: $400 — $250,000/month

How long does it take to build: 60 days (?)

How I Leveraged My LinkedIn Network To Create A $1.8M/Year Procurement Conference

DPW (Digital Procurement World) is a fast-growing conference and community in procurement that has more than tripled in revenue since launching in 2019, capping out the year at €1.8 million, with 95% of their growth coming from inbound traffic leveraging LinkedIn and applying social selling techniques.

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5. Start a dropshipping business ($414K/month)

Starting a dropshipping business makes a lot of sense as a yoga enthusiast. Since you won't need to worry about managing inventory, you can focus your energy on creating a brand that aligns with your passion for yoga, offering products that resonate with other yoga lovers. By choosing the right niche, like eco-friendly yoga mats or yoga-inspired gear, and using platforms like Shopify or WooCommerce, you'll be able to run your business with minimal overhead and still have time for your practice and other commitments. For a deeper dive, you can find more tips on starting a successful dropshipping business here.

Why starting a dropshipping business?

  • It requires minimal upfront investment, making it ideal as a side business while maintaining your yoga practice.
  • You'll have the flexibility to choose products that align with your yoga lifestyle, attracting like-minded customers.
  • No need to handle inventory or shipping, allowing you to dedicate more time to marketing and customer relationships.

How much you can make: $6,000 — $3,000,000/month

How much does it cost to start: $8,500 (?)

How long does it take to build: 90 days (?)

Time commitment per week: Min. 10 hours/week

How I Started A $100K/Month Business Mentoring Dropshipping Entrepreneurs

Entrepreneur Kamil Sattar has developed multiple six-figure drop shipping businesses, and his company, e-commerce mentoring, specializes in helping others create their own successful companies, with favorite platforms including using Shopify and apps such as Loox reviews and SMSBump.

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6. Create a mobile app ($70.3K/month)

Launching a mobile app as a yoga enthusiast offers a unique opportunity to blend your passion with technology to create a meaningful venture. Whether it's designing an app that offers virtual classes, meditation guides, or personalized wellness plans, your insights as a yoga aficionado can provide authentic and valuable content to your users. Mobile apps are becoming a staple in health and wellness, giving you the potential to reach a broad audience and make a tangible impact while generating extra income or even establishing a full-fledged business. For inspiration, you can check out some successful mobile app stories on Starter Story.

Why create a mobile app?

  • You could reach a global audience, sharing your yoga knowledge with millions of potential users.
  • Mobile apps offer passive income opportunities through subscriptions, in-app purchases, or advertisements.
  • Creating an app provides a scalable business model, allowing you to grow your venture without being tied to a specific location.

How much you can make: $1 — $500,000/month

How long does it take to build: 180 days (?)

We Started A $6M/Year Bachelorette Party App

BACH, an app that plans and books bachelorette parties, has grown from $0 to >$1M net revenue run rate in less than 6 months, gained over 100,000 users in their first 60 days, and has over 40,000 parties using the app this month.

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7. Start a niche blog ($31.5K/month)

Starting a niche blog could be a unique way to share your yoga expertise while supplementing your income. By focusing on a specific aspect of yoga, such as mindfulness, vegetarian diets, or prenatal yoga, you could attract a dedicated audience eager for your insights and advice. This allows you to create content that not only resonates deeply with your community but also opens up diverse opportunities for monetization through affiliate links, partnerships, and speaking engagements.

Why start a niche blog?

  • You could turn your yoga knowledge into engaging content that helps others.
  • By focusing on a specific niche, you'll attract a dedicated and engaged audience.
  • A niche blog is a scalable way to generate passive income through affiliate marketing and brand partnerships.

Consider exploring the profitability and potential of niche blogging further on Starter Story: How much do they make?

How much you can make: $100 — $650,000/month

How much does it cost to start: $650 (?)

How long does it take to build: 60 days (?)

How I Turned A Crappy Idea Into A $3M/Year Business

Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.

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8. Start a YouTube channel ($72.1K/month)

Starting a YouTube channel as a yoga enthusiast offers a unique opportunity to share your passion and expertise with a global audience while potentially earning a substantial income. By creating engaging content around yoga practices, tips, and tutorials, you could monetize your channel through ads, sponsorships, and merchandise, transforming your hobby into a profitable side business or even a full-time venture. Coupled with the versatility and reach of YouTube, this platform can amplify your voice and allow you to build a community of followers who share your love for yoga.

Why start a YouTube channel?

  • You have the chance to inspire and educate millions, sharing your knowledge and passion for yoga on a global platform.
  • Monetization options are plentiful, from ad revenue and sponsorships to selling branded merchandise tailored to your audience.
  • Creating video content allows you to express your creativity, all while building a personal brand that could open doors to other business opportunities.

For more insights and success stories, check out this page on how to start a YouTube channel.

How much you can make: $2,000 — $333,333/month

How much does it cost to start: $5,250 (?)

How long does it take to build: 30 days (?)

How A Young Entrepreneur From Nigeria Started A Profitable Blog

This case study follows the journey of a young entrepreneur from Nigeria who started a profitable blog generating a monthly revenue of $1,500+ through sales of advertising space, sponsored posts, and information products, and shares his strategies for success including a Twitter growth challenge and guest post pitches.

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9. Start a subscription box business ($97.9K/month)

Starting a subscription box business could be a fantastic way for a yoga enthusiast to supplement their income or even create a full-time venture. You could curate boxes filled with yoga essentials like eco-friendly mats, premium oils, meditation tools, and educational materials. Such boxes can appeal to a loyal customer base who value receiving exclusive and high-quality yoga-related products right at their doorstep monthly.

Why start a subscription box business?

  • You could tap into a growing market of yoga enthusiasts who appreciate convenience and exclusivity.
  • Offering well-curated products can establish your brand as an authority in the yoga community.
  • With recurring monthly revenue, this business model offers financial stability and growth potential.

For more details, you can check out our tips for subscription box businesses.

How much you can make: $400 — $400,000/month

How much does it cost to start: $210 (?)

How long does it take to build: 180 days (?)

How I Started A Gift Box Business For Non Traditional Brides

Vowed Box Co. is a line of curated, quirky gift boxes with non-traditional brides in mind, offering four different products that have helped the business become profitable most months since its launch in 2018, with a monthly income of roughly $600.

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10. Start a stock photography business ($14.6K/month)

For yoga enthusiasts looking to supplement their income or start a side business, a stock photography business offers a unique opportunity to combine your passion for yoga with entrepreneurship. By capturing high-quality images of yourself or others practicing various yoga poses, you could cater to the growing demand for wellness and mindfulness content among businesses and marketers. This venture allows you to build a portfolio that not only showcases your love for yoga but also generates passive income through stock photo sales.

Why start a stock photography business?

  • Yoga-themed stock photos are in high demand for marketing and advertising, especially among wellness brands and bloggers.
  • You could create a passive income stream by uploading your high-quality yoga images to stock photo websites.
  • Investing in good photography gear helps you capture and sell images at profitable margins, blending your passion with a viable business model.

How much you can make: $1,200 — $45,000/month

How much does it cost to start: $3,500 (?)

How long does it take to build: 60 days (?)

How I Started A Commercial Product Photography Business

Pro Photo Studio founder Tsour Lee Adato shares how she turned a $5k investment into a business that services over 500 clients annually and makes approximately $350k per year with plans to expand and become a 7-figure business while offering advice to fellow entrepreneurs to always be innovating, learning and growing, and not to undervalue themselves.

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11. Start a social media automation business ($139K/month)

As a yoga enthusiast, starting a social media automation business can align seamlessly with your passion by allowing you to help businesses and influencers maintain their online presence while you continue to thrive in your practice. This business could involve developing tools and services for scheduling posts, automating interactions, and analyzing data, thus making social media management effortless for your clients. By offering these services, not only could you bring in extra income, but you also free up more time to devote to your own yoga routines and lifestyle.

Why consider a social media automation business?

  • You could provide a valuable service that saves businesses and influencers significant time, enabling them to focus on growth.
  • You may find a creative outlet in developing automated solutions and strategies that align with the wellness ideals from your yoga practice.
  • With consistent demand in social media engagement, your yoga principles can inspire a more mindful approach to client relations and business management.

For inspiration and additional resources to get started, check out these success stories and tips here.

How much you can make: $4,000 — $400,000/month

How long does it take to build: 50 days (?)

How I Bootstrapped A Social Media Automation Tool To $2MM/Year

MeetEdgar, a bootstrapped social media automation tool founded in 2014 by Laura Roeder, has grown to $4 million in annual recurring revenue and more than 5,000 customers, with a team size of two dozen, achieved through content marketing, social media marketing, and organic search.

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12. Start an ai based business solution ($55.8K/month)

As a yoga enthusiast looking to supplement your income, starting an AI-based business solution could be a highly rewarding venture. By leveraging artificial intelligence, you can optimize business processes that enhance efficiency and enable you to focus more on your passion for yoga. From automating customer support to personalizing marketing campaigns, AI tools can help you meet market demands and stay ahead of competitors with minimal tech expertise required. For more on AI-based business solutions, explore success stories here.

Why explore an AI-based business solution?

  • AI can automate time-consuming tasks, allowing you to devote more time to yoga and personal well-being.
  • You could offer personalized yoga routines and wellness programs using AI-driven customer insights.
  • The AI market is rapidly growing, providing ample opportunities for innovative services and business growth.

How much you can make: $4,000 — $120,000/month

How long does it take to build: 125 days (?)

How We Launched A $120K/Month Audiobook Publishing Course

Mikkelsen Twins grew an online education company from scratch with over 800 students, making over 6-figures in profit every month thanks to their successful program, Audiobook Income Academy 2.0.

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13. Start an affiliate marketing business ($77.5K/month)

Are you a yoga enthusiast looking for a flexible and lucrative side hustle? Affiliate marketing could be an exceptional fit for you. By promoting yoga-related products and services from other companies, you could earn commissions for each sale generated through your efforts. This allows you to combine your passion for yoga with a steady source of passive income, as affiliate marketing pays well over the long term.

To get started, it’s important to align yourself with the right products and brands (for example, you might partner with an eCommerce store selling yoga mats, apparel, or holistic wellness products) and learn effective marketing strategies. For more insights, check out these affiliate marketing business success stories on Starter Story here.

Why should you consider starting an affiliate marketing business?

  • It integrates seamlessly with your existing yoga passion, making it an enjoyable and authentic venture.
  • You'll generate passive income, giving you financial freedom without massive upfront investment.
  • You have the flexibility to work from anywhere, allowing you to maintain your yoga practice and lifestyle.

How much you can make: $500 — $773,000/month

How much does it cost to start: $700 (?)

How long does it take to build: 60 days (?)

My Affiliate Marketing Business Earns $500K/Year Profit [No Employees]

This case study explores how Spencer Mecham founded Buildapreneur, an affiliate marketing business, and has made over half a million dollars in profit with no employees, relying solely on content marketing through platforms like Facebook, YouTube, and TikTok.

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14. Print on demand business ($411K/month)

As a yoga enthusiast, starting a print-on-demand business allows you to marry your passion for yoga with creative entrepreneurship. You could design and sell yoga-themed apparel, mats, and accessories, capitalizing on the growing wellness trend. By leveraging platforms like Amazon, Etsy, and eBay, you can reach a global audience without worrying about inventory or upfront costs.

Why start a print-on-demand business?

  • It's a low-risk venture with minimal startup costs, letting you focus more on your designs.
  • You could create unique, yoga-inspired products that resonate with fellow yoga enthusiasts.
  • You have the flexibility to manage your business from anywhere, making it perfect as a side hustle or full-time gig.

For more of a deep dive, check out these successful print-on-demand business stories.

How much you can make: $200 — $3,000,000/month

How long does it take to build: 30 days (?)

Time commitment per week: Min. 5 hours/week

How I Started A $330K/Month Ecommerce Specialized In 3D Printing

Founder Roy Kirchner shares how he started an eCommerce business specializing in 3D printing with an initial investment of $65,000, which now averages monthly gross sales of $330,000 and has partnered with international manufacturers and local businesses while offering technical support and education.

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15. Start a volleyball accessories business

As a yoga enthusiast, you’re already familiar with the importance of quality gear and accessories in enhancing performance, safety, and enjoyment. Starting a volleyball accessories business allows you to transfer your understanding of athletic equipment to a new, growing sport. You could design and sell products such as knee pads, wristbands, custom jerseys, nets, and portable ball pumps—all aimed at boosting the volleyball players’ experience.

Running a volleyball accessories business could involve engaging market research, developing relationships with suppliers, and building an online presence, which aligns with your entrepreneurial spirit. Especially with the rise in popularity of recreational sports, this venture allows you to cater to a niche market and potentially create a sustainable income stream. For more insights and success stories, check this out: /ideas/volleyball-accessories-business/success-stories

Why starting a volleyball accessories business?

  • You could leverage your existing knowledge about quality athletic gear from yoga to design top-notch volleyball products.
  • Tapping into the growing popularity of volleyball offers a lucrative market niche reminiscent of the yoga boom.
  • Creating a business around sports accessories provides a blend of creativity and practical involvement in athleticism, a perfect match for a yoga enthusiast’s skills and interests.

How much you can make: $1,000,000/month

How We Invented A $2.5M/Year Four-Way Volleyball Net

CROSSNET, the world's first four-way volleyball game, went from $74,000 in revenue in 2018 to $2,250,000 in sales in just one year by attracting customers through social media, email marketing, and exclusive distribution agreements with retailers like Target.

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16. Create an AI writing tool ($255K/month)

Creating an AI writing tool can be an excellent way for yoga enthusiasts to supplement their income or start a side business. By leveraging your passion for yoga and keen attention to detail gained through your practice, you could develop a sophisticated, automated tool that helps content creators, businesses, and students generate accurate and engaging content effortlessly. With the increasing demand for quality content, this innovative solution could alleviate the workload for many, allowing you to make a significant impact in the digital world.

To get started, you can explore the profitability, pros and cons, and startup costs of this business idea here. Integrating AI technology into content creation not only offers a futuristic and practical solution but also aligns beautifully with the mindfulness and efficiency principles of yoga.

Why should you create an AI writing tool?

  • You could help others streamline their content creation process, providing more time for mindfulness and well-being.
  • The demand for automated, error-free, and time-efficient content is booming, ensuring a lucrative market.
  • This venture allows for continuous learning and innovation, reflecting the growth mindset cultivated through yoga practice.

How much you can make: $4,000 — $1,000,000/month

How long does it take to build: 52 days (?)

I Built A Simple AI Writing Tool That Makes $60K/Year

Rytr, a new AI writing assistant developed by a startup platform and business incubator, has become a market leader, serving over 300,000 customers across the world and doing seven figures in ARR.

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meet the author
Pat Walls