11 Business Ideas For Healthy Eaters [2024]

Updated: September 26th, 2024

Are you passionate about healthy eating and looking for a way to turn that passion into a thriving business in 2024? There are numerous opportunities waiting for you in the health-focused market. Whether it's through innovative meal services or fitness-friendly snacks, you could turn your knowledge into a profitable venture.

Imagine starting your day by developing a line of nutritious products that make eating healthy easier for others. Maybe you could create a subscription box full of wholesome snacks or launch an app that helps users track their dietary goals. The possibilities are as diverse as the dietary needs they aim to meet.

If you prefer a more hands-on approach, consider opening a wellness café or offering educational workshops about nutrition. You could even dive into the growing trend of plant-based diets or specialty farms. The key is finding a niche that aligns with your personal passion for healthy eating, enabling you to make a real impact on your community’s wellness.

For each business idea, we'll show you real-world examples of other healthy eater businesses to help you see what it takes.

Here's the full list:

1. Start a health and wellness app ($108K/month)

Starting a health and wellness app is an excellent opportunity for those passionate about healthy eating to expand their influence and make a tangible impact. A health and wellness app can serve as a comprehensive digital tool, helping users achieve their fitness, nutrition, and mental health goals through personalized plans and progress tracking. Imagine offering users expert advice on healthier meal planning, efficient exercise routines, and mindfulness practices right at their fingertips.

By venturing into this business, you would be building a platform that could guide people towards healthier lifestyles, a mission that aligns perfectly with your passion as a healthy eater. While it requires market research, app development, and partnerships with health professionals, the growing demand for digital health solutions makes this a promising and profitable endeavor.

Why consider starting a health and wellness app?

  • Leverage your passion: Use your expertise in healthy eating to design personalized nutrition plans that can improve users' lives.
  • Growing market: With the rising trend in health-conscious living, there is an increasing demand for digital wellness solutions.
  • Positive impact: You could positively influence individuals' health by providing them with accessible, expert-backed guidance on their wellness journey.

For more insights and success stories, you can explore how others have started and flourished in this field here.

How much you can make: $600 — $300,000/month

How long does it take to build: 200 days (?)

I Created A $2.7M/Year Software That Extends People's Lives By Analyzing Their DNA

Founder and CEO of SelfDecode, Joe Cohen, explains how his company helps people discover personalized diet, supplement, and lifestyle recommendations based on DNA and lab tests; generating about $2.7 million in revenue over the past year and raising $8 million in a crowdfunding campaign, SelfDecode provides personalized health recommendations prioritized on unique genetic variants, marking the future of healthcare.

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2. Start an online course sales business ($85K/month)

Starting an online course sales business would make perfect sense for a healthy eater because it allows you to share your passion and expertise in nutrition, diet planning, and healthy cooking with a global audience. By creating and selling courses about topics you love, such as meal prepping, detox diets, or even mindful eating, you could tap into the growing demand for knowledge in this area, all while generating a solid stream of passive income. The e-learning market is booming, with projections estimating it to be worth over $645 Billion in the coming years, making this a lucrative time to turn your expertise into an online course sales business. For more details, you can check out some success stories from others who have successfully started their own online course businesses.

Why start an online course sales business?

  • You could easily monetize your healthy eating expertise by creating instructional videos and tutorials.
  • Developing an online course requires an initial effort but offers long-term passive income opportunities as new students enroll.
  • There is an increasing global demand for health and wellness education, ensuring a broad and eager audience for your courses.

How much you can make: $100 — $300,000/month

How much does it cost to start: $2,000 (?)

How long does it take to build: 180 days (?)

I Make $120K/Year With My Print On Demand T-Shirt Side Hustle

A multipreneur shares how she built a successful print on demand side hustle, generating $120,000 per year through multiple brands spread over various platforms.

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3. Start a subscription box business ($97.9K/month)

Starting a subscription box business would make sense for healthy eaters as it allows you to share curated, nutritious products with like-minded individuals on a regular basis. The demand for health-conscious subscription boxes is growing, providing a tailored solution that can be both profitable and fulfilling. By focusing on high-quality, exclusive products, you can build a loyal customer base that values their health as much as you do. For more personalized insights on launching a subscription box business, see our subscription box business ideas.

Why start a subscription box business?

  • You can share your passion for health and wellness with others.
  • It provides a steady stream of recurring revenue from loyal subscribers.
  • You can tap into a booming market that values exclusive, high-quality products.

How much you can make: $400 — $400,000/month

How much does it cost to start: $210 (?)

How long does it take to build: 180 days (?)

How I Started A Gift Box Business For Non Traditional Brides

Vowed Box Co. is a line of curated, quirky gift boxes with non-traditional brides in mind, offering four different products that have helped the business become profitable most months since its launch in 2018, with a monthly income of roughly $600.

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4. Create a mobile app ($70.3K/month)

Starting a mobile app as a healthy eater could be an innovative and profitable venture. By creating an app focused on healthy eating, you could offer users personalized meal plans, nutritional information, and tips for maintaining a balanced diet. With the growing interest in health and wellness, your app could attract a sizeable audience, enabling you to supplement your income or even build a full-time business. For inspiration and success stories, check out this article on mobile app success stories.

Why create a mobile app?

  • Healthy living is trending. As a healthy eater, you could tap into the growing market of individuals seeking healthier lifestyles.
  • Flexible and scalable. A mobile app allows you to reach a global audience without a traditional storefront, enabling you to grow your business from anywhere.
  • Solutions-driven. Your app could provide value by solving common problems like meal planning, grocery shopping, or dietary tracking, making it indispensable for users.

How much you can make: $1 — $500,000/month

How long does it take to build: 180 days (?)

We Started A $6M/Year Bachelorette Party App

BACH, an app that plans and books bachelorette parties, has grown from $0 to >$1M net revenue run rate in less than 6 months, gained over 100,000 users in their first 60 days, and has over 40,000 parties using the app this month.

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5. Start a niche website ($107K/month)

If you’re passionate about healthy eating, starting a niche website could be a promising business idea for you. By creating specialized content like nutritious recipes, diet tips, and product reviews, you could attract a dedicated audience interested in health and wellness. This venture can be your creative outlet and a source of income through various monetization strategies, such as affiliate marketing, ad placements, and selling digital products. You might be interested in reading some success stories on similar niche websites at Starter Story to get more inspiration.

Why start a niche website?

  • Share your passion and knowledge: Disseminate valuable health and nutrition insights to a community that wants to learn and live healthier.
  • Low start-up costs: Creating a website doesn’t require significant capital, making it accessible for those looking to start small.
  • Flexible monetization options: From affiliate links to sponsored content, you have multiple ways to generate income.

How much you can make: $400 — $250,000/month

How long does it take to build: 60 days (?)

How I Leveraged My LinkedIn Network To Create A $1.8M/Year Procurement Conference

DPW (Digital Procurement World) is a fast-growing conference and community in procurement that has more than tripled in revenue since launching in 2019, capping out the year at €1.8 million, with 95% of their growth coming from inbound traffic leveraging LinkedIn and applying social selling techniques.

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6. Start a niche blog ($31.5K/month)

Starting a niche blog focused on healthy eating is a great way to share your passion for nutritious living while supplementing your income or even launching a new business. By creating valuable and unique content, you could attract a dedicated audience eager to learn from your expertise. From informative articles and healthy recipes to video tutorials and product reviews, a niche blog creates multiple opportunities to monetize your knowledge.

To maximize your blog's profitability, consider using affiliate links, collaborating with health-focused brands, and expanding your presence to YouTube or social media platforms. Engaging consistently with your followers is crucial to building a successful niche blog. For more insights, check out this resource on how much niche blogs make.

Why start a niche blog?

  • You could earn extra income by monetizing your content through affiliate marketing, brand collaborations, and ads.
  • You'll connect with a community of like-minded individuals, creating a loyal, engaged audience around your passion.
  • You'll have multiple avenues to showcase your expertise, from writing articles to producing videos and attending events.

How much you can make: $100 — $650,000/month

How much does it cost to start: $650 (?)

How long does it take to build: 60 days (?)

How I Turned A Crappy Idea Into A $3M/Year Business

Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.

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7. Start a YouTube channel ($72.1K/month)

Starting a YouTube channel could be a fantastic way for healthy eaters to share their knowledge and passion with a broader audience. With the rising interest in wellness and nutritious lifestyles, you could create content that resonates with people looking to make healthier choices. Whether you focus on meal prep tutorials, nutritional advice, or healthy lifestyle vlogs, your channel could attract a dedicated following and generate income through ads, sponsorships, and merchandise.

Building a successful channel will require consistent posting and high-quality content. You don't need to be a professional videographer; even authentic, personable videos can thrive if they provide value. For more insights, you can explore detailed YouTube channel success stories.

Why starting a YouTube channel?

  • You already have the passion and knowledge. Share your healthy eating tips and recipes with a wider audience.
  • You could earn income in multiple ways. Monetize your content through ads, brand deals, and your own product sales.
  • It's flexible and scalable. Grow your channel at your own pace while balancing other responsibilities.

How much you can make: $2,000 — $333,333/month

How much does it cost to start: $5,250 (?)

How long does it take to build: 30 days (?)

How A Young Entrepreneur From Nigeria Started A Profitable Blog

This case study follows the journey of a young entrepreneur from Nigeria who started a profitable blog generating a monthly revenue of $1,500+ through sales of advertising space, sponsored posts, and information products, and shares his strategies for success including a Twitter growth challenge and guest post pitches.

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8. Start an affiliate marketing business ($77.5K/month)

Starting an affiliate marketing business can be a fantastic way for healthy eaters to supplement their income and turn their passion for healthy living into a profitable side hustle. By promoting products and services you genuinely believe in, you can earn commissions on every sale, all while sharing valuable benefits with like-minded audiences. With the right strategies, this business model offers a scalable and steady revenue stream that fits seamlessly into a healthy lifestyle.

Why start an affiliate marketing business?

  • You could effortlessly align your passion for healthy living with a profitable venture by promoting health-focused products.
  • As a healthy eater, you already have a targeted audience eager to learn about products that align with their wellness goals.
  • Passive income generation is possible as you build and optimize your affiliate marketing strategies over time.

For more insights, check out how much affiliate marketers make to see the potential earnings awaiting you.

How much you can make: $500 — $773,000/month

How much does it cost to start: $700 (?)

How long does it take to build: 60 days (?)

My Affiliate Marketing Business Earns $500K/Year Profit [No Employees]

This case study explores how Spencer Mecham founded Buildapreneur, an affiliate marketing business, and has made over half a million dollars in profit with no employees, relying solely on content marketing through platforms like Facebook, YouTube, and TikTok.

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9. Develop a lead generation tool ($108K/month)

Starting a lead generation tool can be a lucrative venture for healthy eaters looking to supplement their income or create an entire business. By developing software that helps businesses capture potential customer leads, you could automate and streamline the often tedious process of customer acquisition. This can involve integrating with various digital channels to collect valuable data, thus allowing companies to focus more on conversions than on finding leads.

Why develop a lead generation tool as a healthy eater?

  • Tap into a high-demand market: Businesses are always looking to streamline their marketing efforts, offering significant demand for efficient lead generation.
  • Combine tech and health expertise: Use your knowledge of healthy living to target health-related businesses, creating niche software solutions tailored to the wellness industry.
  • Flexible and scalable: This business can be scaled to fit your lifestyle, allowing you to work on it part-time initially and grow it into a full-time venture.

For more details on the startup costs and success stories related to lead generation tools, check out this Starter Story.

How much you can make: $1,000 — $400,000/month

How much does it cost to start: $600 (?)

How long does it take to build: 90 days (?)

How I Created A $5M/Year LinkedIn Marketing Automation Tool

Dux-Soup is a LinkedIn automation tool that helps business owners and sales & marketing professionals generate more leads, increase efficiency, and save time; with over 70,000 users and revenue of nearly $5 million, it offers automated top-of-the-funnel LinkedIn outreach activities, targeted LinkedIn campaigns and multi-touch & personalized LinkedIn drip campaigns for lead generation.

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10. Start a social media automation business ($139K/month)

Starting a social media automation business is a seamless fit for healthy eaters passionate about sharing their knowledge and lifestyle. With this enterprise, you could create tools and services to schedule posts, automate interactions, and analyze data, catering to small businesses, influencers, and fellow healthy living advocates. This venture allows you to help others maintain consistent social media engagement, all while driving additional income and promoting healthy eating habits.

Why consider starting a social media automation business?

  • Control the narrative: As a healthy eater, you could use automation to ensure your message and values are consistently shared across platforms.
  • Market demand: Growing needs for strategic social media engagement mean a constant stream of potential clients.
  • Mix passion with profit: Combine your knowledge of healthy living with a profitable business model, allowing your lifestyle to inspire others while earning.

For additional insights, check out some tips on starting a successful social media automation business on Starter Story.

How much you can make: $4,000 — $400,000/month

How long does it take to build: 50 days (?)

How I Bootstrapped A Social Media Automation Tool To $2MM/Year

MeetEdgar, a bootstrapped social media automation tool founded in 2014 by Laura Roeder, has grown to $4 million in annual recurring revenue and more than 5,000 customers, with a team size of two dozen, achieved through content marketing, social media marketing, and organic search.

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11. Start a garage organizer business

Starting a garage organizer business as a healthy eater makes sense because it allows you to apply your passion for order and balance to help others optimize their living spaces. Just as you prioritize a nutritious diet for overall well-being, you could instill the same principles in creating functional and clutter-free garages for clients. This business not only helps you earn extra income but also aligns with your values of maintaining a harmonious and organized environment.

Why consider starting a garage organizer business?

  • It promotes a holistic approach to health by extending organization and order beyond the kitchen to the entire home.
  • You could leverage your understanding of healthy habits to create functional, stress-free spaces for clients.
  • It offers flexibility and potential growth, allowing you to manage multiple projects while developing meaningful customer relationships.

For more detailed information about this business idea, feel free to check out /ideas/garage-organizer-business/pros-and-cons.

How much you can make: $10,500/month

How We Started A $10K/Month Design Studio

Curate Labs is a creative practice focused around ethical and sustainable design, with an annual publication that champions good business and a travel platform that advocates conscious travel, founded in 2016 by co-founders Abb-d Choudhury and Sara, bootstrapped, now turning into one business with 3 departments and aiming for 50-100% increase in revenue.

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meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.