Yoga Strong makes its revenue primarily through e-commerce, selling luxe performance fitness accessories, especially fashionable and functional yoga mats, directly from its online store. The platform focuses on providing high-quality, limited-quantity products directly to consumers through its website, shopyogastrong.com. This direct-to-consumer model allows Yoga Strong to maintain control over branding, customer experience, and pricing while reaching a global market. The use of a limited drop model also creates scarcity and FOMO (Fear of Missing Out), encouraging customers to purchase quickly before products sell out.

Yoga Strong leverages affiliate marketing as an effective strategy to increase its reach and drive sales. By partnering with social media influencers and fitness content creators, the company benefits from the networks and authority of these affiliates. Using platforms like Social Snowball, affiliates are incentivized to generate word-of-mouth marketing by offering commission structures they find rewarding. This model has allowed Yoga Strong to enhance its marketing efforts cost-effectively while building credibility through trusted voices in the fitness community.

A significant portion of Yoga Strong's growth strategy involves generating leads through SEO and quality content. By focusing on strong backlinking from high domain authority sites and publishing authoritative blog content, Yoga Strong enhances its visibility in search engine results pages (SERP), establishing itself as a thought leader in the wellness space. This content-driven approach helps capture interest from potential customers early in their purchasing journey, directing them into the company's sales funnel where they can be further nurtured into becoming loyal customers.