Work Hero operates primarily on a subscription-based business model. This approach provides predictable and recurring revenue streams by offering WordPress support and maintenance services for a monthly fee. Customers pay a subscription of $149/month for unlimited support, which includes services such as weekly reports, daily scans, backups, optimizations, and 24/7 monitoring. This model is advantageous for both Work Hero, which benefits from steady cash flow, and its customers, who receive ongoing support and value without engaging in long-term contracts. The focus on monthly subscribers ensures a stable client base, which aligns with the company's goal of building long-term customer relationships.

Work Hero provides specialized WordPress support and maintenance services, acting as an extension to businesses that require technical expertise. This productized service model aids small businesses by alleviating the need for them to hire dedicated web admins or developers. Instead, Work Hero offers a streamlined service package that covers various technical needs like site speed optimization and security enhancement. By retaining a team of developers and a designer, Work Hero ensures expert handling of all WordPress-related challenges, presenting a compelling value proposition that prioritizes efficiency and expertise over typical in-house hiring models.