Whautomate operates as an Omnichannel Customer Engagement & Automation Platform designed for small and medium-sized businesses. By enabling businesses to streamline interactions and automate tasks, Whautomate provides a platform that integrates multiple channels like WhatsApp, Instagram, Messenger, and Telegram. This multi-channel approach is a key feature of platform-based business models, allowing businesses to manage customer engagement from a single platform.

Whautomate offers various features such as AI-Powered Chatbots, Automation Rules, Drip Campaigns, and more, available to businesses seeking to scale their operations. The mention of a '7-day free trial' suggests a freemium model where potential customers can assess the product before committing to a purchase. This strategy often leads to upselling higher-tier plans or additional features beyond the basic offering.

Whautomate supports E-Commerce businesses by allowing them to sell products directly on WhatsApp. This type of integration enables businesses to facilitate end-to-end transactions within the messaging app, leveraging its vast user base to increase sales. By facilitating e-commerce transactions on popular platforms like WhatsApp, businesses can provide a seamless shopping experience for their customers.

Whautomate incorporates subscription and plan management as part of their offerings. Businesses using the platform can manage customer memberships and subscriptions directly through the interface, allowing for recurring revenue models. This approach provides a steady revenue stream through recurring payments while allowing customers flexibility in accessing various levels of service.

Whautomate is launching 'Whautofiliate,' a free affiliate marketing software aimed at early-stage startups. This tool is designed to help startups initiate affiliate campaigns crucial for growth, indicating that Whautomate is venturing into providing solutions for businesses to engage in affiliate marketing as a way to drive growth and customer acquisition.