Whatagraph operates on a Software-as-a-Service (SaaS) model, where customers subscribe to use its marketing data analytics platform. This model allows clients to access a comprehensive suite of tools designed for data integration, visualization, and reporting, which is continuously updated and scaled according to client needs. The advantage of this model is that it provides a regular and predictable revenue stream, supports long-term customer relationships, and enables ongoing client engagement through continuous product improvements and value additions. For a company like Whatagraph, this monetization strategy is beneficial because it aligns their revenue generation with the customer's success and satisfaction over time.

Whatagraph provides a digital product in the form of a marketing data platform that enhances the efficiency of marketing agencies and professionals by allowing them to automate their data reporting processes. This product's core value lies in its ability to save users significant time previously spent on manual data analysis and report generation. It's designed to integrate multiple data sources and present the information in a visual and digestible format, which is crucial for marketing strategies. The digital nature of Whatagraph's product means it can be easily scaled, updated, and distributed globally, which suits the SaaS model and supports rapid innovation and customer adaptation without the constraints of physical product logistics.