We Are Just Us offers group courses and journeys that allow participants to engage in self-development through structured programs. The flagship course 'Becoming Authentically You' is a month-long journey that guides participants through weekly focuses on consciousness, shadows, visionary thinking, and overcoming personal barriers. The courses function as digital products, providing content such as daily affirmations, micro-challenges, and reflection prompts, which participants can access online. This business model enables the company to monetize by offering these as paid courses in the future, beyond the current 'Pay As You Wish' model.

The business plans to shift from its current 'Pay As You Wish' model to a subscription-based model once a larger user base is established. This change will provide a steady revenue stream as members will pay for ongoing access to community features and monthly group journeys, fostering continuous engagement. This model makes sense, as it aligns with the recurring nature of the content offering and the community-driven focus of the platform, ensuring members have access to ongoing support and new courses as they are developed.