Vwaza Multimedia serves as a platform that allows African artists to distribute their music and poetry to a global audience. This dual-section platform consists of 'Vwaza Creator' for artists to upload and manage their content and 'Vwaza Listener' for audiences to stream and purchase music. By facilitating transactions directly between artists and listeners, Vwaza acts as a marketplace. The platform empowers artists by allowing them to sell directly to their listeners, thereby earning revenue from their content. This marketplace model makes sense as it eliminates middlemen, potentially increasing artists' earnings and providing listeners direct access to unique African content.

Although Vwaza is currently working on integrating payment methods, the focus on empowering artists through content sales suggests a potential subscription model. This would involve listeners subscribing to have access to a wide range of content, potentially providing steady revenue for both Vwaza and the contributing artists. A subscription model is beneficial in maintaining consistent income and ensuring artists receive continuous support from their fanbase, creating a sustainable ecosystem.