Voice Notes employs a subscription model to monetize its services. Users can try Voicenotes for free, but to unlock premium features such as access to advanced AI models like GPT-4 Turbo and Claude Opus, they must subscribe for $10 a month. This subscription removes note length restrictions and offers improved AI functionality. The company also offers a lifetime plan priced at $50 as a one-time payment, which grants access for life as long as the service is supported by the developers. This lifetime plan was initially offered to attract loyal users at the launch stage, with the intention to switch to a subscription-only model to support ongoing operational costs as the business grows. This recurring revenue model ensures a steady income stream, which is essential for ongoing AI development and maintenance costs.

Voice Notes is featured in various articles, interviews, and podcasts, which helps raise its profile in tech circles. For example, the 'Indie Bites' podcast and 'TechCrunch' article delve into the app’s features, backstory, and market positioning. These media exposures are pivotal for driving awareness and attracting new users to the platform. Interestingly, the founder’s engagement in transparent discussions, such as YouTube videos and podcasts, not only promotes the product but also attracts an audience interested in the story behind Voice Notes, thereby expanding its user base and brand visibility without the direct costs associated with traditional advertising.

Voice Notes engages in affiliate marketing as an additional revenue channel. For users or creators with substantial followings, Voice Notes offers a 20% commission on sales generated via their referral links. This strategy leverages the influence and reach of partner creators to introduce the product to wider audiences, incentivizing them with a percentage of sales. The affiliate program is especially appealing to influencers who can seamlessly integrate product recommendations into their content, thus driving targeted traffic to the platform.