Viva Magenta Project operates through an online platform, specifically designed to offer customizable packaging solutions. The business model focuses on selling directly to customers via their website. The website serves as a marketplace where clients can customize and order labels, cards, and flyers that fit their brand's aesthetic. This direct-to-consumer model is crucial for ensuring high margins and tailored customer experiences. Given the niche market of bespoke packaging, e-commerce is an ideal way to reach diverse global customers while minimizing overhead costs associated with physical storefronts.

The Viva Magenta Project offers a service component in the form of bespoke packaging solutions. By engaging with clients to understand their brand needs, the business tailors each product to enhance the client's brand identity. This consultative process is part of their value proposition, emphasizing high-quality design and customization that meets specific client requirements. This model allows Viva Magenta Project to price their offerings at a premium due to the personalized service, ensuring a competitive edge in the packaging industry.