Vertellis primarily monetizes its business through selling physical products, such as card games and mindfulness journals, directly to consumers via their own webshop. This allows them to control the customer experience and maximize their profit margins. Their e-commerce model is supported by significant investment in Facebook advertising and email marketing, which drive substantial traffic to their online store.

Approximately 30% of Vertellis's sales are made through Amazon, a major online marketplace. By utilizing Amazon's platform, Vertellis leverages its vast reach and established e-commerce infrastructure to expand its customer base and boost sales, especially during peak seasons such as the holidays. This reliance on a marketplace like Amazon complements their direct e-commerce strategy.

In addition to physical products, Vertellis has expanded into digital offerings with the launch of the Vertellis Mindset program. This online course provides consumers with personal development, self-reflection, and lifestyle improvement resources, following a holistic and science-based approach. This diversifies Vertellis's revenue streams beyond just physical product sales and aligns with the growing trend of digital learning.

Vertellis invests heavily in Facebook advertising, spending up to 2.5 million annually. This investment is a core component of their business model, driving significant sales volume and customer engagement. The targeted advertising strategy has been crucial in scaling their business rapidly by reaching a broad audience across multiple countries, particularly during high-demand periods.