VastGG leverages the power of social and viral giveaways to capture attention and drive growth on social media. By structuring and curating giveaway campaigns, VastGG is essentially providing advertising services for gaming and esports clients. Their campaigns not only increase brand visibility and digital presence but also drive user engagement and interaction. This unique form of advertising harnesses the gaming community's enthusiasm for giveaways, making it a highly effective promotional strategy within the industry.

VastGG acts as a giveaway marketing agency, offering consulting services in the form of personalized marketing strategies for clients like top influencers and brands in the esports sphere. Beginning their journey by offering these services free of charge to establish proof of concept, they've now developed a successful business model that combines their expertise in growth hacking with their deep connections within the gaming community. VastGG's strategic consultation helps clients maximize their reach and achieve KPIs, such as increased social followings and email newsletter growth.

VastGG uses structured giveaway campaigns as a powerful tool for lead generation. Through campaigns that encourage followers to engage with client content and platforms, they drive email subscriptions and other actionable leads. This service aims to generate interest and establish a direct line of communication between clients and potential customers, which can then be nurtured into more substantial business relationships. Their adept usage of lead generation strategies is evident in their ability to increase their newsletter subscription to over 1.95 million subscribers.