Truein is an AI-driven face recognition attendance solution that provides transparency and boosts productivity for contractual and distributed staff. As a Software as a Service (SaaS), Truein offers its software over the internet which allows customers to conveniently use the face recognition technology without needing extensive infrastructure investments. This business model allows them to scale effectively by charging their users on a subscription basis, providing a steady, predictable revenue stream. SaaS makes sense for Truein because it leverages their cloud-based solution to efficiently serve enterprise clients across different geographies, ensuring a broad market reach and seamless updates.

Truein primarily monetizes through a subscription-based pricing model where they charge customers based on the number of users. This approach is particularly effective for enterprise solutions like Truein's, which can offer scalable, tailored services depending on the customer's size and needs. This ensures consistent monthly recurring revenue (MRR), which is key for business predictability and growth. Subscriptions make sense for Truein as they allow for a more sustainable and financially stable operation while aligning with customers' budgetary practices in managing ongoing operational costs rather than large, upfront investments.

Truein does not directly monetize through e-commerce but provides its services in a manner that parallels some e-commerce operations, particularly in the digital acquisition of their face recognition solutions. Their digital marketplace approach enables customers to explore and subscribe to their attendance software online, much like a traditional e-commerce site would enable transactions. However, the core function is still based on SaaS and subscription, and they do not engage in direct retail or physical product sales.