Tooltester.com generates revenue primarily through affiliate marketing. This business model involves partnering with various website builders and other online tool providers. Tooltester writes detailed reviews and tutorials about these products, which then include affiliate links. When users visit Tooltester, read the reviews, and subsequently decide to purchase a tool through these links, Tooltester earns a commission. This approach allows Tooltester to monetize its expertise and content without selling its own products directly. The business thrives on a stable flow of traffic, notably driven by its strong SEO strategies.

Tooltester has leveraged advertising and media to extend its reach and brand presence. With channels like YouTube, where they have around 28K subscribers, they utilize advertising as a way to attract new users. While organic traffic remains a substantial part of their business, Tooltester is now exploring advertising channels such as TikTok and are planning on investing more into paid advertising to enhance brand visibility. This strategy can capitalize on targeted advertising benefits, making it a profitable avenue for scaling audience engagement and increasing revenue.

Although not explicitly stated, Tooltester offers a level of consulting and service-like expertise through their in-depth analysis, reviews, and recommendations on various digital tools. By educating users on the best options for their needs, Tooltester provides a valuable service component that supports informed decision-making. This indirectly serves as a consulting role to businesses and individuals seeking the best digital tools for their projects.

Tooltester serves as a lead generation platform for various web tool providers. By crafting comprehensive reviews and tutorials, Tooltester attracts potential customers interested in purchasing website-building and marketing tools. The business generates leads for these third-party tool providers by driving traffic from its reviews to their purchase pages, leveraging strong SEO performance to enhance visibility and capture relevant search traffic. This symbiotic relationship benefits both Tooltester through commissions and the providers through increased customer acquisition.