Think Crucial primarily operates as an e-commerce business, selling replacement accessories for household items such as vacuums, appliances, and pool accessories. The company began by sourcing and selling a single product and gradually expanded its product line to thousands of SKUs. Think Crucial leverages multiple sales channels, including its own e-commerce website, eBay, and Amazon, to reach customers. The focus has always been on providing affordable replacement parts that solve a real problem for customers while delivering a fantastic customer experience. With a lean toolkit and innovative growth strategies, Think Crucial emphasizes efficiency and systematization to streamline operations and minimize bottlenecks.

Skubana, the e-commerce management software co-founded by Chad Rubin, addresses the operational challenges experienced during the expansion of Think Crucial. The software is designed to manage the entire sales flow from a single dashboard, minimizing the need for multiple systems and decreasing the reliance on manual labor through automation. Skubana’s operations platform continues to evolve, adding brands and functionalities that align with market needs. This B2B software offering highlights the importance of solving critical business problems, making operations more efficient, and providing a scalable solution for other e-commerce businesses.