Aquatic Designs, Inc. primarily monetizes through a service-based business model. The company designs, sells, installs, and maintains aquariums for a variety of clients including restaurants, hospitals, and offices. This involves offering personalized services such as maintenance and repair for existing aquarium systems. Larry McGee, the owner, has established a niche service that capitalizes on repeat business with longstanding customers, leading to predictable and steady income streams. By ensuring excellent service over competitive pricing, Larry has maintained client relationships, some lasting 20 years or more. This model works well in the aquarium niche because it necessitates ongoing maintenance, which ensures consistent revenue generation. Additionally, the low competition in this niche helps retain clients longer.

Aquatic Designs, Inc. is branching into digital products by offering an online course on how to start your own Aquarium Maintenance Business. Larry McGee has also transformed a book he wrote over 20 years ago into a digital format, allowing for additional streams of income without the geographical and logistical constraints of his physical services. These digital products are particularly beneficial for those interested in the aquarium business, providing knowledge and insights gained from Larry's extensive experience. This strategic move allows Larry to share his expertise with a wider audience while diversifying his income sources.