Streamloots operates as a marketplace, allowing streamers and live content creators to monetize their audience by selling real-time interactions. These interactions are packaged in 'chests', which viewers can purchase to interact with streamers in unique, entertaining ways. This marketplace model creates a direct line for streamers to earn money directly from their fans, bypassing traditional advertising models and third-party platforms like Twitch or YouTube Gaming.

The primary offering of Streamloots revolves around digital cards, which are sold within chests to viewers. These digital products enhance viewer engagement by allowing them to initiate fun and sometimes challenging interactions with their favorite streamers. By facilitating these transactions digitally, Streamloots allows streamers to craft personalized content experiences that resonate uniquely with their audience, thus providing an additional revenue stream beyond traditional content monetization models.

Streamloots likely monetizes its platform by taking a commission on each transaction between viewers and streamers. This transaction fee system aligns with how typical marketplaces operate, where a percentage of each sale supports the platform's infrastructure and ongoing development. This model ensures Streamloots incentivizes quality interactions and services, benefiting both streamers and the platform itself as transactions increase.